Willingness To Pay ApS: Financial statements 2025
CVR: 40315462
Source: annual report 2025, Danish Business Authority
01/07/2024 – 30/06/2025
Willingness To Pay ApS (CVR 40315462) has filed annual accounts for 2025. In 2025, the company reported a gross profit of DKK 5,287,473 and a net result of DKK 2,488,825 compared with DKK 1,412,633 the year before. That is an increase of 71.7% compared with the year before. Equity in the 2025 report amounted to DKK 4,873,741. The solvency ratio was 37.6%.
- Gross Profit
- DKK 5,287,473
- Profit/Loss
- DKK 2,488,825
- Equity
- DKK 4,873,741
- Total Assets
- DKK 12,945,097
- Employees
- 0
Development
| Year | Revenue | Gross Profit | Profit/Loss | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | - | 5.3M | 2.5M | 4.9M | 0 |
| 2024 | - | 3.1M | 1.4M | 2.4M | 2 |
| 2023 | - | 5.3M | 3M | 3M | 1 |
| 2022 | - | 4.1M | 1.4M | 1.2M | - |
| 2021 | - | 1.6M | -128K | -127K | - |
Official annual report
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As of July 8, 2025, Adamos ApS is registered as an owner of Willingness To Pay ApS with an ownership share of 90%.
As of July 8, 2025, FABSNAP ApS is registered as an owner of Willingness To Pay ApS with an ownership share of 10%.
As of June 1, 2025, Christopher William Truce is registered as director of Willingness To Pay ApS.
About Willingness To Pay ApS
Willingness To Pay ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2019. The company is registered under the industry Administrations- og kontorserviceaktiviteter. The company was previously named Behavioural Strategy Associates ApS and Behavioural Strategy Associates IVS. The management consists of Christopher William Truce and Ulrik Lehrskov-Schmidt. The company is owned by Adamos ApS and FABSNAP ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 5,287,473 and a net result of DKK 2,488,825 compared with DKK 1,412,633 the year before. Equity in the 2025 report amounted to DKK 4,873,741.