Willingness To Pay ApS: Financial statements 2022
CVR: 40315462
Source: annual report 2022, Danish Business Authority
01/07/2021 – 30/06/2022
Willingness To Pay ApS (CVR 40315462) has filed annual accounts for 2022. In 2022, the company reported a gross profit of DKK 4,110,921 and a net result of DKK 1,358,331 compared with DKK -128,257 the year before. That is an increase of 149.8% compared with the year before. Equity in the 2022 report amounted to DKK 1,231,102. The solvency ratio was 43%.
- Gross Profit
- DKK 4,110,921
- Profit/Loss
- DKK 1,358,331
- Equity
- DKK 1,231,102
- Total Assets
- DKK 2,861,830
Official annual report
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Willingness To Pay ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2019. The company is registered under the industry Administrations- og kontorserviceaktiviteter. The company was previously named Behavioural Strategy Associates ApS and Behavioural Strategy Associates IVS. The management consists of Christopher William Truce and Ulrik Lehrskov-Schmidt. The company is owned by Adamos ApS and FABSNAP ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 5,287,473 and a net result of DKK 2,488,825 compared with DKK 1,412,633 the year before. Equity in the 2025 report amounted to DKK 4,873,741.