Willingness To Pay ApS: Financial statements 2023
CVR: 40315462
Source: annual report 2023, Danish Business Authority
01/07/2022 – 30/06/2023
Willingness To Pay ApS (CVR 40315462) has filed annual accounts for 2023. In 2023, the company reported a gross profit of DKK 5,269,197 and a net result of DKK 3,041,184 compared with DKK 1,358,331 the year before. That is an increase of 28.2% compared with the year before. Equity in the 2023 report amounted to DKK 2,972,286. The solvency ratio was 75.6%. The company had 1 employee in the financial year.
- Gross Profit
- DKK 5,269,197
- Profit/Loss
- DKK 3,041,184
- Equity
- DKK 2,972,286
- Total Assets
- DKK 3,929,799
- Employees
- 1
Development
| Year | Revenue | Gross Profit | Profit/Loss | Equity | Employees |
|---|---|---|---|---|---|
| 2023 | - | 5.3M | 3M | 3M | 1 |
| 2022 | - | 4.1M | 1.4M | 1.2M | - |
| 2021 | - | 1.6M | -128K | -127K | - |
Official annual report
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Willingness To Pay ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2019. The company is registered under the industry Administrations- og kontorserviceaktiviteter. The company was previously named Behavioural Strategy Associates ApS and Behavioural Strategy Associates IVS. The management consists of Christopher William Truce and Ulrik Lehrskov-Schmidt. The company is owned by Adamos ApS and FABSNAP ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 5,287,473 and a net result of DKK 2,488,825 compared with DKK 1,412,633 the year before. Equity in the 2025 report amounted to DKK 4,873,741.