Willingness To Pay ApS: Financial statements 2024
CVR: 40315462
Source: annual report 2024, Danish Business Authority
01/07/2023 – 30/06/2024
Willingness To Pay ApS (CVR 40315462) has filed annual accounts for 2024. In 2024, the company reported a gross profit of DKK 3,079,779 and a net result of DKK 1,412,633 compared with DKK 3,041,184 the year before. That is a decrease of 41.6% compared with the year before. Equity in the 2024 report amounted to DKK 2,384,919. The solvency ratio was 41.5%. The company had 2 employees in the financial year.
- Gross Profit
- DKK 3,079,779
- Profit/Loss
- DKK 1,412,633
- Equity
- DKK 2,384,919
- Total Assets
- DKK 5,741,905
- Employees
- 2
Development
| Year | Revenue | Gross Profit | Profit/Loss | Equity | Employees |
|---|---|---|---|---|---|
| 2024 | - | 3.1M | 1.4M | 2.4M | 2 |
| 2023 | - | 5.3M | 3M | 3M | 1 |
| 2022 | - | 4.1M | 1.4M | 1.2M | - |
| 2021 | - | 1.6M | -128K | -127K | - |
Official annual report
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Try company screeningEvents in 2024
On February 24, 2024, the company changed its name from Behavioural Strategy Associates ApS to Willingness To Pay ApS.
Willingness To Pay ApS has published its annual report for 2023. Gross profit came to DKK 5,269,197, and the net result was DKK 3,041,184.
About Willingness To Pay ApS
Willingness To Pay ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2019. The company is registered under the industry Administrations- og kontorserviceaktiviteter. The company was previously named Behavioural Strategy Associates ApS and Behavioural Strategy Associates IVS. The management consists of Christopher William Truce and Ulrik Lehrskov-Schmidt. The company is owned by Adamos ApS and FABSNAP ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 5,287,473 and a net result of DKK 2,488,825 compared with DKK 1,412,633 the year before. Equity in the 2025 report amounted to DKK 4,873,741.