Owners, management and financials
CVR: 25045459
Secondary names: YOUGOV ZAPERA A/S, YOUGOV DENMARK A/S
Previous names: A/S PSE 38 NR. 2100, ZAPERA.COM A/S
DKK 22,325,794
Gross profit
Net result: DKK 1,677,131
YouGov Netherlands B.V. (100%)
CVR · view owners
Linn Sara Katarina Öberg
Board: William Alexander Bowes (chair) and 2 members
CVR · view management
Active
Founded 15 November 1999
CVR · view overview
31 employees
CVR · 2026
Director registered: Linn Sara Katarina Öberg
CVR · 19/02/2026
View the full event history
YOUGOV NORDIC & BALTIC A/S is a Danish company of the type Aktieselskab based in København V, founded in 1999. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The company was previously named ZAPERA.COM A/S and A/S PSE 38 NR. 2100. The management consists of Linn Sara Katarina Öberg. The board consists of William Alexander Bowes (chair), Anna Marie Rajah and Linn Sara Katarina Öberg. The company is owned by YouGov Netherlands B.V.. The company has 31 employees (2026). In 2025, the company reported a gross profit of DKK 22,325,794 and a net result of DKK 1,677,131 compared with DKK 291,773 the year before. Equity in the 2025 report amounted to DKK 15,169,267.
Source: annual report 2025, Danish Business Authority
The financial health of YOUGOV NORDIC & BALTIC A/S appears stable, with a notable gross profit of 22,325,794 DKK in 2025, although profit has decreased to 1,677,131 DKK from previous years. The company has shown fluctuations in profitability over the past few years, peaking at 7,290,229 DKK in 2022 before declining in subsequent years. Equity has steadily increased from 6,853,839 DKK in 2021 to 15,169,267 DKK in 2025, indicating a strengthening balance sheet. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the competitive market research and public opinion polling industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive handel og virksomhed med markedsanalyse.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/08/2024 – 31/07/2025 | 22.3 mio. | 1.7 mio. | 35.3 mio. | 15.2 mio. | 34 | |
| 202401/08/2023 – 31/07/2024 | 21.7 mio. | 292 t. | 37.7 mio. | 13.7 mio. | 31 | |
| 202301/08/2022 – 31/07/2023 | 31.4 mio. | 2.8 mio. | 39.2 mio. | 14.9 mio. | 34 | |
| 202201/08/2021 – 31/07/2022 | 30.1 mio. | 7.3 mio. | 32.6 mio. | 12.1 mio. | 36 | |
| 202101/08/2020 – 31/07/2021 | 33 mio. | 3 mio. | 44.6 mio. | 6.9 mio. | 34 | |
| 202001/08/2019 – 31/07/2020 | 17.5 mio. | -6.5 mio. | 36.2 mio. | -5.9 mio. | 37 | |
| 201901/08/2018 – 31/07/2019 | 19.8 mio. | -4.8 mio. | 34.3 mio. | 2.6 mio. | - | |
| 201801/08/2017 – 31/07/2018 | 18.8 mio. | -6 mio. | 33 mio. | 5.4 mio. | - | |
| 201701/08/2016 – 31/07/2017 | 20.3 mio. | 2 mio. | 46.6 mio. | 11.4 mio. | 36 | |
| 201601/08/2015 – 31/07/2016 | 19.5 mio. | 3.2 mio. | 37 mio. | 9.3 mio. | 34 | |
| 201501/08/2014 – 31/07/2015 | 22.6 mio. | 1.7 mio. | 34.3 mio. | 6.2 mio. | 38 | |
| 201301/08/2012 – 31/07/2013 | 19.9 mio. | -9.2 mio. | 34.9 mio. | -12.2 mio. | 86 |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
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Try company screeningThe CVR number of YOUGOV NORDIC & BALTIC A/S is 25045459.
YOUGOV NORDIC & BALTIC A/S is owned by YouGov Netherlands B.V..
The management of YOUGOV NORDIC & BALTIC A/S consists of Linn Sara Katarina Öberg.
The board of YOUGOV NORDIC & BALTIC A/S consists of William Alexander Bowes, Anna Marie Rajah and Linn Sara Katarina Öberg, with William Alexander Bowes as chair.
In 2025, YOUGOV NORDIC & BALTIC A/S reported a gross profit of DKK 22,325,794.
YOUGOV NORDIC & BALTIC A/S had 31 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 70272224 (June 30, 2026).
As of June 25, 2026, Anna Marie Rajah has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of June 5, 2026, Lynda Vivian has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
Contact info changed: new phone: 70272224 (April 10, 2026).
As of March 30, 2026, William Alexander Bowes has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 27, 2026, Tilly Claire Heald has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2025. Gross profit came to DKK 22,325,794, and the net result was DKK 1,677,131.
Contact info changed: new phone: 70272224 (February 20, 2026).
As of February 19, 2026, Linn Sara Katarina Öberg has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 19, 2026, Linn Sara Katarina Öberg is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of February 9, 2026, Alexander George McIntosh has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 9, 2026, Alexander George Mcintosh has stepped down as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2024. Gross profit came to DKK 21,727,348, and the net result was DKK 291,773.
As of October 15, 2024, Lynda Vivian has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 10, 2024, Randip Singh Chhokar has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2023. Gross profit came to DKK 31,372,686, and the net result was DKK 2,799,578.
As of February 26, 2024, Sundip Singh Chahal has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 26, 2024, Alexander George Mcintosh is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of February 26, 2024, Sundip Singh Chahal has stepped down as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2022. Gross profit came to DKK 30,098,687, and the net result was DKK 7,290,229.
As of July 31, 2022, is registered as an owner of YOUGOV NORDIC & BALTIC A/S with an ownership share of 100%.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2021. Gross profit came to DKK 32,978,143, and the net result was DKK 3,045,809.
As of December 9, 2021, Sundip Singh Chahal has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 9, 2021, Tilly Claire Heald has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 9, 2021, Randip Singh Chhokar has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 9, 2021, Bianca Wennemoes Bruhn has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 9, 2021, Sundip Singh Chahal is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of December 9, 2021, Bianca Wennemoes Bruhn has stepped down as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of December 8, 2021, Sundip Singh Chahal has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2020. Gross profit came to DKK 17,521,153, and the net result was DKK -6,532,914.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2019. Gross profit came to DKK 19,757,757, and the net result was DKK -4,825,161.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2018. Gross profit came to DKK 18,827,587, and the net result was DKK -5,950,170.
As of December 6, 2017, Sundip Singh Chahal has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 6, 2017, Alexander George McIntosh has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 6, 2017, Alan Philip Stephen Newman has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 5, 2017, Sundip Singh Chahal has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2017. Gross profit came to DKK 20,254,354, and the net result was DKK 1,959,517.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2016. Gross profit came to DKK 19,543,137, and the net result was DKK 3,230,587.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2015. Gross profit came to DKK 22,615,532, and the net result was DKK 1,734,021.
As of December 15, 2015, Sundip Singh Chahal has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of December 15, 2015, Henrik Dyring has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2014.
As of January 1, 2015, Tim Britton has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 10, 2014, Bianca Wennemoes Bruhn has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 10, 2014, Lars Lund-Nielsen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S has published its annual report for 2013. Gross profit came to DKK 19,852,277, and the net result was DKK -9,239,929.
As of February 1, 2014, Bianca Wennemoes Bruhn is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of February 1, 2014, Henrik Dyring has stepped down as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of April 15, 2013, Ole Michael Haghfelt has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of April 15, 2013, Henrik Dyring is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of April 15, 2013, Ole Michael Haghfelt has stepped down as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of November 30, 2011, Alan Philip Stephen Newman has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 30, 2011, Tim Britton has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 30, 2011, Stephan Shakespeare has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of YOUGOV NORDIC & BALTIC A/S.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of YOUGOV NORDIC & BALTIC A/S.
As of March 10, 2010, Stephan Shakespeare has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 10, 2010, Nadhim Al Zahawi has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 12, 2009, Lars Lund-Nielsen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 12, 2009, Stephan Shakespeare has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of April 21, 2009, A/S PSE NR. 4820 has been appointed auditor of YOUGOV NORDIC & BALTIC A/S.
As of April 21, 2009, has stepped down as auditor of YOUGOV NORDIC & BALTIC A/S.
On January 23, 2009, the company changed its name from ZAPERA.COM A/S to YOUGOV NORDIC & BALTIC A/S.
As of October 23, 2008, Ole Michael Haghfelt has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 23, 2008, Lars Lund-Nielsen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 23, 2008, Ole Michael Haghfelt is registered as adm. dir. of YOUGOV NORDIC & BALTIC A/S.
As of October 23, 2008, Lars Lund-Nielsen has stepped down as director of YOUGOV NORDIC & BALTIC A/S.
As of August 20, 2008, Katherine Anne Francis Lee has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of July 4, 2008, has been appointed auditor of YOUGOV NORDIC & BALTIC A/S.
As of July 4, 2008, ApS KBUS 8 NR. 4257 has stepped down as auditor of YOUGOV NORDIC & BALTIC A/S.
As of January 25, 2008, Henrik Dyring has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 25, 2008, Nadhim Al Zahawi has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Lars Lund-Nielsen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Stephan Shakespeare has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Katherine Anne Francis Lee has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Thomas Weilby Knudsen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Morten Christiansen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Peter Thor Munck Birkmand has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of September 10, 2007, Peter Brännström has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of June 20, 2007, Thomas Weilby Knudsen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of June 20, 2007, Søren Fogtdal has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 8, 2007, Søren Fogtdal has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 8, 2007, Steen Louis Reinholdt has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of February 25, 2005, Peter Brännström has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 4, 2004, Steen Louis Reinholdt has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of March 4, 2004, Hans Henrik Bøving has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 8, 2003, Peter Thor Munck Birkmand has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 8, 2003, Nils Håkan Claesson has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of October 8, 2003, Peter Thor Munck Birkmand is registered as director of YOUGOV NORDIC & BALTIC A/S.
As of October 8, 2003, Peter Thor Munck Birkmand has stepped down as director of YOUGOV NORDIC & BALTIC A/S.
As of June 18, 2001, Hans Henrik Bøving has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of June 18, 2001, Mikael Søgaard has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of May 29, 2001, Mads Norgaard Stenbjerre has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of May 10, 2001, Morten Christiansen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of May 10, 2001, Lars Lund-Nielsen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 22, 2001, Mikael Søgaard has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 22, 2001, Nils Håkan Claesson has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 22, 2001, Ole Ausig Weiss has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, ApS KBUS 8 NR. 4257 has been appointed auditor of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, EY Danmark A/S has stepped down as auditor of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Ole Ausig Weiss has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Lars Lund-Nielsen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Mads Norgaard Stenbjerre has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Kim Madsen has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Peter Andreas Stakemann has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Annemette Heller has left the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Lars Lund-Nielsen is registered as director of YOUGOV NORDIC & BALTIC A/S.
As of January 12, 2000, Peter Andreas Stakemann has stepped down as director of YOUGOV NORDIC & BALTIC A/S.
On January 12, 2000, the company changed its name from A/S PSE 38 NR. 2100 to ZAPERA.COM A/S.
As of November 15, 1999, EY Danmark A/S has been appointed auditor of YOUGOV NORDIC & BALTIC A/S.
As of November 15, 1999, Kim Madsen has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 15, 1999, Peter Andreas Stakemann has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 15, 1999, Annemette Heller has joined the board of directors of YOUGOV NORDIC & BALTIC A/S.
As of November 15, 1999, Peter Andreas Stakemann is registered as director of YOUGOV NORDIC & BALTIC A/S.
YOUGOV NORDIC & BALTIC A/S was founded on November 15, 1999.

Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.

Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

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