CVR: 11945198
Secondary names: Millward Brown A/S
Kantar A/S is a Danish company of the type Aktieselskab based in København V, founded in 1987. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The management consists of Irene Oleander Iversen. The company is owned by Taylor Nelson Sofres B.V.. The company has 283 employees. In 2025, the company reported revenue of DKK 59,973,000 and a net result of DKK -9,212,000 compared with DKK 9,859,000 the year before. Equity amounted to DKK 4,285,000.
Kantar A/S is experiencing a significant decline in financial health, marked by a drop in revenue from 178.95 million DKK in 2021 to 59.97 million DKK in 2025. The company reported a loss of 9.21 million DKK in 2025, contrasting sharply with a profit of 17.36 million DKK in 2021. Equity has also decreased from 22.96 million DKK in 2021 to 4.29 million DKK in 2025, raising concerns about its financial stability. With a focus on market analysis and public opinion polling, Kantar's declining revenue and profitability suggest challenges in maintaining its position within the industry.
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| Year | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 2025 | 60 mio. | -9.2 mio. | 45.9 mio. | 4.3 mio. | 31 | |
| 2024 | 64.4 mio. | 9.9 mio. | 86 mio. | 16.3 mio. | 32 | |
| 2023 | 61.6 mio. | 860 t. | 63.6 mio. | 6.4 mio. | 33 | |
| 2022 | 91.9 mio. | 8.1 mio. | 55.4 mio. | 5.6 mio. | 73 | |
| 2021 | 179 mio. | 17.4 mio. | 119.2 mio. | 23 mio. | 149 | |
| 2020 | 176.1 mio. | 13.7 mio. | 232.2 mio. | 29.4 mio. | 132 | |
| 2019 | 164.9 mio. | 14 mio. | 156.6 mio. | 19.5 mio. | 124 | |
| 2018 | 162.8 mio. | 12.1 mio. | 74.1 mio. | 17.6 mio. | 133 | |
| 2017 | 176.2 mio. | 13.6 mio. | 88.4 mio. | 19.1 mio. | 141 | |
| 2016 | 171.9 mio. | 9.2 mio. | 65.6 mio. | 14.7 mio. | 147 | |
| 2015 | 165.5 mio. | 17.7 mio. | 62.3 mio. | 23.2 mio. | 145 | |
| 2014 | 164.2 mio. | 17 mio. | 61.4 mio. | 22.6 mio. | 154 | |
| 2013 | 170.5 mio. | 16.4 mio. | 83.9 mio. | 37 mio. | 151 |
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Read about the CDS scoreCompared to 100 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Kantar A/S has published its annual report for 2025. Revenue came to DKK 59,973,000, and the net result was DKK -9,212,000.
Kantar A/S has published its annual report for 2024. Revenue came to DKK 64,429,000, and the net result was DKK 9,859,000.
As of June 6, 2025, Abram Wijnand van Schaik has joined the board of directors of Kantar A/S.
As of June 6, 2025, Thomas Axelson has joined the board of directors of Kantar A/S.
As of June 6, 2025, Jørgen Østergaard Larsen has left the board of directors of Kantar A/S.
As of June 6, 2025, Sebastien Janini has left the board of directors of Kantar A/S.
Kantar A/S has published its annual report for 2023. Revenue came to DKK 61,599,000, and the net result was DKK 860,000.
Kantar A/S has published its annual report for 2022. Revenue came to DKK 91,936,000, and the net result was DKK 8,093,000.
As of April 27, 2023, Jørgen Østergaard Larsen has joined the board of directors of Kantar A/S.
As of April 27, 2023, Irene Oleander Iversen has joined the board of directors of Kantar A/S.
As of April 27, 2023, Sebastien Janini has joined the board of directors of Kantar A/S.
As of April 27, 2023, Keld Lunda Nielsen has left the board of directors of Kantar A/S.
As of April 27, 2023, Henrik Jørgen Hansen has left the board of directors of Kantar A/S.
As of April 27, 2023, Paul Francis Cherry has left the board of directors of Kantar A/S.
As of April 27, 2023, Irene Oleander Iversen is registered as adm. dir. of Kantar A/S.
As of April 27, 2023, Berit Raith Juul Puggaard has stepped down as director of Kantar A/S.
As of April 27, 2023, Henrik Jørgen Hansen has stepped down as adm. dir. of Kantar A/S.
As of April 26, 2023, Irene Oleander Iversen has stepped down as director of Kantar A/S.
Kantar A/S has published its annual report for 2021. Revenue came to DKK 178,953,000, and the net result was DKK 17,362,000.
As of March 25, 2022, Keld Lunda Nielsen has joined the board of directors of Kantar A/S.
As of March 25, 2022, Yvonne Sofia Kristina Pernodd has left the board of directors of Kantar A/S.
As of October 27, 2021, Nicolaas Neele has stepped down as director of Kantar A/S.
Kantar A/S has published its annual report for 2020. Revenue came to DKK 176,120,000, and the net result was DKK 13,667,000.
Kantar A/S has published its annual report for 2019. Revenue came to DKK 164,900,000, and the net result was DKK 13,954,000.
As of December 1, 2019, Irene Oleander Iversen is registered as director of Kantar A/S.
As of December 1, 2019, Martin Lysemose Hoffmann has stepped down as director of Kantar A/S.
Kantar A/S has published its annual report for 2018. Revenue came to DKK 162,812,000, and the net result was DKK 12,097,000.
As of March 31, 2019, Morten Kromann-Larsen has stepped down as director of Kantar A/S.
As of January 1, 2019, Berit Raith Juul Puggaard is registered as director of Kantar A/S.
Kantar A/S has published its annual report for 2017. Revenue came to DKK 176,238,000, and the net result was DKK 13,580,000.
Kantar A/S has published its annual report for 2016. Revenue came to DKK 171,858,000, and the net result was DKK 9,173,000.
Kantar A/S has published its annual report for 2015. Revenue came to DKK 165,489,000, and the net result was DKK 17,658,000.
Kantar A/S has published its annual report for 2014. Revenue came to DKK 164,195,000, and the net result was DKK 17,028,000.
Kantar A/S has published its annual report for 2013. Revenue came to DKK 170,508,000, and the net result was DKK 16,416,000.
As of May 2, 2014, Yvonne Sofia Kristina Pernodd has joined the board of directors of Kantar A/S.
As of December 31, 2013, Trevor Richards has left the board of directors of Kantar A/S.
Kantar A/S has published its annual report for 2012.
As of February 1, 2012, Paul Francis Cherry has joined the board of directors of Kantar A/S.
As of February 1, 2012, Christian Andre Panzer has left the board of directors of Kantar A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Kantar A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Kantar A/S.
As of April 22, 2010, Christian Andre Panzer has joined the board of directors of Kantar A/S.
As of April 22, 2010, Olivier Bisserier has left the board of directors of Kantar A/S.
As of January 21, 2010, Nicolaas Neele is registered as director of Kantar A/S.
As of September 1, 2009, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Kantar A/S.
As of September 1, 2009, A/S PSE NR. 4820 has stepped down as auditor of Kantar A/S.
As of August 31, 2008, Mads Aagaard Winther has stepped down as director of Kantar A/S.
As of June 27, 2008, Keld Lunda Nielsen has stepped down as director of Kantar A/S.
As of May 1, 2008, Trevor Richards has joined the board of directors of Kantar A/S.
As of March 31, 2008, Bruno Helmut Hötzel has joined the board of directors of Kantar A/S.
As of March 31, 2008, Bruno Helmut Hötzel has left the board of directors of Kantar A/S.
As of May 1, 2007, Martin Lysemose Hoffmann is registered as director of Kantar A/S.
As of March 17, 2006, Sam Van Der Feltz has left the board of directors of Kantar A/S.
As of March 17, 2006, Edward Frederick Hoefling has left the board of directors of Kantar A/S.
As of June 30, 2005, A/S PSE NR. 4820 has been appointed auditor of Kantar A/S.
As of June 30, 2005, Pricewaterhouse Coopers has stepped down as auditor of Kantar A/S.
As of April 1, 2005, Henrik Jørgen Hansen has joined the board of directors of Kantar A/S.
As of April 1, 2005, Pernille Fabricius has left the board of directors of Kantar A/S.
As of April 1, 2005, Mads Aagaard Winther is registered as director of Kantar A/S.
As of April 1, 2005, Pernille Fabricius has stepped down as director of Kantar A/S.
As of November 11, 2004, Antony Brian Cowling has left the board of directors of Kantar A/S.
As of December 1, 2003, Pernille Fabricius has joined the board of directors of Kantar A/S.
As of December 1, 2003, Jørgen Halberg has left the board of directors of Kantar A/S.
As of December 1, 2003, Pernille Fabricius is registered as director of Kantar A/S.
As of December 1, 2003, Keld Lunda Nielsen is registered as director of Kantar A/S.
As of December 1, 2003, Henrik Jørgen Hansen is registered as adm. dir. of Kantar A/S.
As of December 1, 2003, Morten Kromann-Larsen is registered as director of Kantar A/S.
As of December 1, 2003, Jørgen Halberg has stepped down as director of Kantar A/S.
As of December 1, 2003, René Jørgen Spogard has stepped down as adm. dir. of Kantar A/S.
As of July 3, 2003, Olivier Bisserier has joined the board of directors of Kantar A/S.
As of May 9, 2003, Jørgen Halberg has joined the board of directors of Kantar A/S.
As of May 9, 2003, Edward Frederick Hoefling has joined the board of directors of Kantar A/S.
As of May 9, 2003, Michael Nørgaard Jensen has left the board of directors of Kantar A/S.
As of May 9, 2003, René Jørgen Spogard is registered as adm. dir. of Kantar A/S.
As of May 9, 2003, Michael Nørgaard Jensen has stepped down as director of Kantar A/S.
As of May 3, 2002, Jørgen Halberg is registered as director of Kantar A/S.
As of February 8, 2002, Jørgen Halberg has joined the board of directors of Kantar A/S.
As of February 8, 2002, Michael Nørgaard Jensen has joined the board of directors of Kantar A/S.
As of February 8, 2002, Antony Brian Cowling has joined the board of directors of Kantar A/S.
As of February 8, 2002, Sam Van Der Feltz has joined the board of directors of Kantar A/S.
As of February 8, 2002, Flemming Hansen has left the board of directors of Kantar A/S.
As of February 8, 2002, Jørgen Halberg has left the board of directors of Kantar A/S.
As of February 8, 2002, René Jørgen Spogard has left the board of directors of Kantar A/S.
As of February 8, 2002, Martin Stevenson Crosie Frame has left the board of directors of Kantar A/S.
As of April 2, 2001, Michael Nørgaard Jensen is registered as director of Kantar A/S.
As of April 2, 2001, René Jørgen Spogard has stepped down as director of Kantar A/S.
As of December 23, 1998, LUND THOMSEN & PARTNERE STATSAUTORISEREDE REVISORER has stepped down as auditor of Kantar A/S.
As of March 11, 1998, is registered as an owner of Kantar A/S with an ownership share of 100%.
As of February 23, 1998, P.J. AARUP STATSAUTORISEREDE REVISORER I/S has stepped down as auditor of Kantar A/S.
As of May 28, 1997, Martin Stevenson Crosie Frame has joined the board of directors of Kantar A/S.
As of May 28, 1997, Mogens Gaarden has left the board of directors of Kantar A/S.
As of May 28, 1997, Tyge Jesper Rothe has left the board of directors of Kantar A/S.
As of February 16, 1995, Flemming Hansen has joined the board of directors of Kantar A/S.
As of March 11, 1992, Pricewaterhouse Coopers has stepped down as auditor of Kantar A/S.
As of March 11, 1992, Michael Butler Stoney has left the board of directors of Kantar A/S.
As of January 30, 1992, John Alan Napier has left the board of directors of Kantar A/S.
As of April 6, 1988, Erik Tronborg Andersen has stepped down as auditor of Kantar A/S.
As of April 6, 1988, Per Emil Hasselbalch Stakemann has stepped down as director of Kantar A/S.
As of December 21, 1987, Erik Tronborg Andersen has been appointed auditor of Kantar A/S.
As of December 21, 1987, Pricewaterhouse Coopers has been appointed auditor of Kantar A/S.
As of December 21, 1987, Pricewaterhouse Coopers has been appointed auditor of Kantar A/S.
As of December 21, 1987, LUND THOMSEN & PARTNERE STATSAUTORISEREDE REVISORER has been appointed auditor of Kantar A/S.
As of December 21, 1987, P.J. AARUP STATSAUTORISEREDE REVISORER I/S has been appointed auditor of Kantar A/S.
As of December 21, 1987, Mogens Gaarden has joined the board of directors of Kantar A/S.
As of December 21, 1987, Tyge Jesper Rothe has joined the board of directors of Kantar A/S.
As of December 21, 1987, René Jørgen Spogard has joined the board of directors of Kantar A/S.
As of December 21, 1987, John Alan Napier has joined the board of directors of Kantar A/S.
As of December 21, 1987, Michael Butler Stoney has joined the board of directors of Kantar A/S.
As of December 21, 1987, Per Emil Hasselbalch Stakemann is registered as director of Kantar A/S.
As of December 21, 1987, René Jørgen Spogard is registered as director of Kantar A/S.
Kantar A/S was founded on December 21, 1987.
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