Industry code 73.20.00

Markedsanalyse og offentlig meningsmåling

Industry benchmark based on 99 companies. Data updated 27/05/2026.

99 companies

form the basis for this benchmark

Revenue

1.5 m DKK

median

403 k DKK

25th percentile

7.2 m DKK

75th percentile

11.3 m DKK

average

Profit margin

median

25th percentile

32%

75th percentile

95%

average

Number of employees

median

25th percentile

75th percentile

average

Equity ratio

45%

median

25%

25th percentile

72%

75th percentile

49%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry compared to the national average.

Average CDS

55.9

National average

56.3

-0.4 points

Excellent

7.6%

-1.5pp

Good

6.8%

-1.1pp

Normal

82.4%

+2.6pp

High risk

3.0%

+0.5pp

Critical

0.2%

-0.5pp

Based on 871 companies with calculated score

Featured companiesLearn about this business feature

A&B ANALYSE A/S

Selskabets formål er Selskabets formål er at indsamle markedsinformationer, udarbejde markedsanalyser, formidle analyseresultater og rådgive omkring implementeringen af disse til danske og…

SONAR ApS

Selskabets formål er at drive holding- og investeringsvirksomhed samt konsulentvirksomhed inden for produkt- og markedsanalyse, specialiseret forretningsudvikling, marketing og reklamevirksomhed samt…

LNP MARKET DEVELOPMENT A/S

Selskabets formål er at drive konsulentvirksomhed inden for ledelsesrådgivning, eksport og internationalisering

Wood Mackenzie A/S

Selskabets formål er konsulentvirksomhed samt hermed beslægtet virksomhed.

YOUGOV NORDIC & BALTIC A/S

Selskabets formål er at drive handel og virksomhed med markedsanalyse.

GENIUS ACCESS A/S

Selskabets formål er markedsundersøgelser og markedskonsultation.

Geographic distribution

Top municipalities with companies in this industry

KØBENHAVN

40 companies

avg. revenue

AARHUS

16 companies

avg. revenue

ODENSE

7 companies

avg. revenue

AALBORG

4 companies

avg. revenue

GENTOFTE

4 companies

avg. revenue

FREDERIKSBERG

3 companies

avg. revenue

GLADSAXE

3 companies

avg. revenue

SLAGELSE

2 companies

avg. revenue

KOLDING

2 companies

avg. revenue

10.

NYBORG

2 companies

avg. revenue

Largest companies

Top 10 companies in the industry by revenue

NORSTAT DANMARK A/S

KØBENHAVN · 173 employees

123.4 m DKK

revenue

IPSOS A/S

KØBENHAVN · 51 employees

122 m DKK

revenue

EPINION A/S

KØBENHAVN · 289 employees

121.9 m DKK

revenue

GFK DANMARK A/S

KØBENHAVN · 34 employees

70.4 m DKK

revenue

Kantar A/S

KØBENHAVN · 283 employees

64.4 m DKK

revenue

NIELSENIQ (DENMARK) ApS

KØBENHAVN · 84 employees

56.3 m DKK

revenue

Nielsen Media Denmark ApS

GENTOFTE

49.8 m DKK

revenue

Wilke A/S

ODENSE · 189 employees

35.9 m DKK

revenue

YOUGOV NORDIC & BALTIC A/S

KØBENHAVN · 38 employees

22.3 m DKK

revenue

10.

IDC NORDIC A/S

KØBENHAVN · 20 employees

20.4 m DKK

revenue

Development over time

Period	companies	Median revenue
Mar 2026	99	1.4 m DKK
Apr 2026	98	1.5 m DKK
May 2026	99	1.5 m DKK

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