CVR: 13639582
Secondary names: OBSERVA, INSTITUT FOR ERHVERVSANALYSE OG MARKEDSFØRING A/S
GFK DANMARK A/S is a Danish company of the type Aktieselskab based in København S, founded in 1989. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The management consists of Anis Panduro Zouzou. The company is owned by GfK GmbH. The company has 34 employees. In 2025, the company reported revenue of DKK 60,004,725 and a net result of DKK 1,527,887 compared with DKK 11,887,902 the year before. Equity amounted to DKK 16,615,789.
GFK DANMARK A/S demonstrates a declining revenue trend, with a notable drop from 90.7 million DKK in 2023 to 60 million DKK in 2025. Despite this decline, the company has managed to maintain profitability, reporting a profit of 1.5 million DKK in 2025, albeit significantly lower than the previous years' profits. The equity position has improved slightly, reaching 16.6 million DKK in 2025, indicating a stable financial foundation. However, the decreasing revenue raises concerns about the company's market position and growth potential within the market analysis and public opinion polling industry.
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Claim this profileSelskabets formål er at drive virksomhed med markedsanalyse, panelforskning, lifestileforskning, marketing, rådgivning og anden hermed i forbindelse stående virksomhed.
| Year | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 2025 | 60 mio. | 1.5 mio. | 43.2 mio. | 16.6 mio. | 20 | |
| 2024 | 70.4 mio. | 11.9 mio. | 50.5 mio. | 15.1 mio. | 24 | |
| 2023 | 90.7 mio. | 11.2 mio. | 25.1 mio. | 14.4 mio. | 56 | |
| 2022 | 87.4 mio. | 6.3 mio. | 29 mio. | 9.5 mio. | 61 | |
| 2021 | - | 11.9 mio. | 37.6 mio. | 14.4 mio. | 65 | |
| 2020 | - | 7 mio. | 44.5 mio. | 5.6 mio. | 65 | |
| 2019 | - | -1.5 mio. | 17.7 mio. | -1.5 mio. | 34 | |
| 2018 | - | 2.5 mio. | 14 mio. | 49 t. | 25 | |
| 2017 | 38.1 mio. | 4 mio. | 20.1 mio. | 6.7 mio. | 21 | |
| 2016 | 36.7 mio. | 4.9 mio. | 18.1 mio. | 9.1 mio. | 33 | |
| 2015 | 39.6 mio. | 3.3 mio. | 20.9 mio. | 4.2 mio. | 23 | |
| 2014 | 40.9 mio. | -354 t. | 16.8 mio. | 916 t. | 46 | |
| 2013 | 43.5 mio. | 780 t. | 14.5 mio. | 1.3 mio. | 46 | |
| 2012 | 52 mio. | -1.5 mio. | 14.9 mio. | 491 t. | 42 |
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Read about the CDS scoreCompared to 100 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
GFK DANMARK A/S has published its annual report for 2025. Revenue came to DKK 60,004,725, and the net result was DKK 1,527,887.
GFK DANMARK A/S has published its annual report for 2024. Revenue came to DKK 70,367,534, and the net result was DKK 11,887,902.
As of November 19, 2024, Berit Syversen has joined the board of directors of GFK DANMARK A/S.
As of November 19, 2024, Ingrid Anna Karolina Ekström has joined the board of directors of GFK DANMARK A/S.
As of November 19, 2024, Anne Charlotte Hessel has left the board of directors of GFK DANMARK A/S.
As of November 19, 2024, Maria Teresa Mazur has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2023. Revenue came to DKK 90,725,384, and the net result was DKK 11,196,950.
As of April 24, 2024, EY Godkendt Revisionspartnerselskab has been appointed auditor of GFK DANMARK A/S.
As of April 24, 2024, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GFK DANMARK A/S.
As of October 26, 2023, Philip Graham Offord has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2022. Revenue came to DKK 87,407,260, and the net result was DKK 6,300,894.
As of September 22, 2022, Maria Teresa Mazur has joined the board of directors of GFK DANMARK A/S.
As of September 22, 2022, Bonnie Ellen Jones has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2021. Gross profit came to DKK 49,610,911, and the net result was DKK 11,931,756.
GFK DANMARK A/S has published its annual report for 2020. Gross profit came to DKK 50,631,961, and the net result was DKK 7,034,826.
GFK DANMARK A/S has published its annual report for 2019. Gross profit came to DKK 22,734,409, and the net result was DKK -1,506,826.
As of April 16, 2020, Anne Charlotte Hessel has joined the board of directors of GFK DANMARK A/S.
As of April 16, 2020, Bonnie Ellen Jones has joined the board of directors of GFK DANMARK A/S.
As of April 16, 2020, Zakir Ahmed has left the board of directors of GFK DANMARK A/S.
As of December 12, 2019, Zakir Ahmed has joined the board of directors of GFK DANMARK A/S.
As of December 12, 2019, Per-Ola Celander has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2018. Gross profit came to DKK 19,541,475, and the net result was DKK 2,544,394.
As of October 19, 2018, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GFK DANMARK A/S.
As of October 19, 2018, KPMG P/S has stepped down as auditor of GFK DANMARK A/S.
As of October 19, 2018, Anis Panduro Zouzou has joined the board of directors of GFK DANMARK A/S.
As of October 19, 2018, Philip Graham Offord has joined the board of directors of GFK DANMARK A/S.
As of October 19, 2018, Ivar Reimer Michaelsen has left the board of directors of GFK DANMARK A/S.
As of October 19, 2018, Aleksander Pfann has left the board of directors of GFK DANMARK A/S.
As of October 19, 2018, Anis Panduro Zouzou is registered as adm. dir. of GFK DANMARK A/S.
As of October 19, 2018, Peter Sakstrup Glavind has stepped down as adm. dir. of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2017. Revenue came to DKK 38,109,000, and the net result was DKK 4,033,000.
GFK DANMARK A/S has published its annual report for 2016. Revenue came to DKK 36,673,503, and the net result was DKK 4,888,566.
As of January 31, 2017, Ivar Reimer Michaelsen has joined the board of directors of GFK DANMARK A/S.
As of January 31, 2017, Aleksander Pfann has joined the board of directors of GFK DANMARK A/S.
As of January 31, 2017, Matthias Krauss has left the board of directors of GFK DANMARK A/S.
As of January 31, 2017, Peter Sakstrup Glavind is registered as adm. dir. of GFK DANMARK A/S.
As of January 31, 2017, Ivar Reimer Michaelsen has stepped down as adm. dir. of GFK DANMARK A/S.
As of January 30, 2017, Ivar Reimer Michaelsen has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2015. Revenue came to DKK 39,595,065, and the net result was DKK 3,253,573.
As of November 10, 2015, Ivar Reimer Michaelsen has joined the board of directors of GFK DANMARK A/S.
As of November 10, 2015, Matthias Krauss has joined the board of directors of GFK DANMARK A/S.
As of November 10, 2015, Per-Ola Celander has joined the board of directors of GFK DANMARK A/S.
As of November 10, 2015, Henrik Stender-Rasmussen has left the board of directors of GFK DANMARK A/S.
As of November 10, 2015, Richard David Jameson has left the board of directors of GFK DANMARK A/S.
As of November 10, 2015, Ivar Reimer Michaelsen is registered as adm. dir. of GFK DANMARK A/S.
As of November 10, 2015, Henrik Stender-Rasmussen has stepped down as director of GFK DANMARK A/S.
As of November 9, 2015, Matthias Krauss has left the board of directors of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2014. Revenue came to DKK 40,924,852, and the net result was DKK -354,414.
As of September 12, 2014, KPMG P/S has been appointed auditor of GFK DANMARK A/S.
As of September 12, 2014, EY Godkendt Revisionspartnerselskab has stepped down as auditor of GFK DANMARK A/S.
GFK DANMARK A/S has published its annual report for 2013. Revenue came to DKK 43,507,776, and the net result was DKK 780,034.
GFK DANMARK A/S has published its annual report for 2012. Revenue came to DKK 51,972,194, and the net result was DKK -1,474,150.
As of January 21, 2013, Richard David Jameson has joined the board of directors of GFK DANMARK A/S.
As of January 21, 2013, Stephen Robert Hearn has left the board of directors of GFK DANMARK A/S.
As of September 28, 2012, Matthias Krauss has joined the board of directors of GFK DANMARK A/S.
As of September 28, 2012, Ulf Peter Hiilsted has left the board of directors of GFK DANMARK A/S.
As of May 25, 2012, Birgit Brüns has left the board of directors of GFK DANMARK A/S.
As of March 14, 2012, Stephen Robert Hearn has joined the board of directors of GFK DANMARK A/S.
As of March 14, 2012, Wilhelm Rudolf Bernhard Wessels has left the board of directors of GFK DANMARK A/S.
As of January 15, 2009, EY Godkendt Revisionspartnerselskab has been appointed auditor of GFK DANMARK A/S.
As of January 15, 2009, CJ Partnership I/S has stepped down as auditor of GFK DANMARK A/S.
As of March 1, 2008, is registered as an owner of GFK DANMARK A/S with an ownership share of 100%.
As of November 2, 2007, Birgit Brüns has joined the board of directors of GFK DANMARK A/S.
As of November 2, 2007, Ulf Peter Hiilsted has joined the board of directors of GFK DANMARK A/S.
As of November 2, 2007, Henrik Vilhelm Egemose has left the board of directors of GFK DANMARK A/S.
As of November 2, 2007, Ralf Thomas Ganzenmüller has left the board of directors of GFK DANMARK A/S.
As of March 10, 2005, Henrik Stender-Rasmussen has joined the board of directors of GFK DANMARK A/S.
As of December 31, 2004, Ole Christensen has stepped down as director of GFK DANMARK A/S.
As of December 31, 2004, Henrik Vilhelm Egemose has stepped down as director of GFK DANMARK A/S.
As of June 28, 2004, Wilhelm Rudolf Bernhard Wessels has joined the board of directors of GFK DANMARK A/S.
As of June 28, 2004, Henrik Stender-Rasmussen has left the board of directors of GFK DANMARK A/S.
As of June 28, 2004, Henrik Stender-Rasmussen is registered as director of GFK DANMARK A/S.
As of July 19, 2002, Henrik Stender-Rasmussen has joined the board of directors of GFK DANMARK A/S.
As of July 19, 2002, Ralf Thomas Ganzenmüller has joined the board of directors of GFK DANMARK A/S.
As of July 19, 2002, Lene Hansen has left the board of directors of GFK DANMARK A/S.
As of December 28, 2001, Sten Gustav Lexeus has left the board of directors of GFK DANMARK A/S.
As of June 21, 2000, Bjarne Kirketerp has stepped down as director of GFK DANMARK A/S.
As of April 6, 2000, Lene Hansen has joined the board of directors of GFK DANMARK A/S.
As of April 6, 2000, Henrik Vilhelm Egemose has joined the board of directors of GFK DANMARK A/S.
As of April 6, 2000, Bjarne Kirketerp has left the board of directors of GFK DANMARK A/S.
As of April 26, 1999, Gerhard Kirschner has left the board of directors of GFK DANMARK A/S.
As of April 4, 1997, Sten Gustav Lexeus has joined the board of directors of GFK DANMARK A/S.
As of April 4, 1997, Peter Friis has left the board of directors of GFK DANMARK A/S.
As of April 11, 1994, Peter Friis has joined the board of directors of GFK DANMARK A/S.
As of April 11, 1994, Niels Erik Brogård Lund has left the board of directors of GFK DANMARK A/S.
As of July 2, 1993, Hans-Jurgen Wolfgang Anders has left the board of directors of GFK DANMARK A/S.
As of November 5, 1991, CJ Partnership I/S has stepped down as auditor of GFK DANMARK A/S.
As of November 5, 1991, Klaus Alfred Johannes Hess has left the board of directors of GFK DANMARK A/S.
As of November 5, 1991, Hans-Jurgen Wolfgang Anders has stepped down as adm. dir. of GFK DANMARK A/S.
As of February 27, 1991, Ulf Svejgaard Poulsen has left the board of directors of GFK DANMARK A/S.
As of February 27, 1991, Susanne Saul Stakemann has left the board of directors of GFK DANMARK A/S.
As of February 27, 1991, Per Emil Hasselbalch Stakemann has left the board of directors of GFK DANMARK A/S.
As of July 17, 1990, Erik Tronborg Andersen has stepped down as auditor of GFK DANMARK A/S.
As of July 17, 1990, Per Emil Hasselbalch Stakemann has stepped down as director of GFK DANMARK A/S.
As of November 1, 1989, Erik Tronborg Andersen has been appointed auditor of GFK DANMARK A/S.
As of November 1, 1989, CJ Partnership I/S has been appointed auditor of GFK DANMARK A/S.
As of November 1, 1989, CJ Partnership I/S has been appointed auditor of GFK DANMARK A/S.
As of November 1, 1989, Ulf Svejgaard Poulsen has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Susanne Saul Stakemann has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Niels Erik Brogård Lund has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Per Emil Hasselbalch Stakemann has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Bjarne Kirketerp has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Klaus Alfred Johannes Hess has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Gerhard Kirschner has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Hans-Jurgen Wolfgang Anders has joined the board of directors of GFK DANMARK A/S.
As of November 1, 1989, Ole Christensen is registered as director of GFK DANMARK A/S.
As of November 1, 1989, Per Emil Hasselbalch Stakemann is registered as director of GFK DANMARK A/S.
As of November 1, 1989, Bjarne Kirketerp is registered as director of GFK DANMARK A/S.
As of November 1, 1989, Henrik Vilhelm Egemose is registered as director of GFK DANMARK A/S.
As of November 1, 1989, Hans-Jurgen Wolfgang Anders is registered as adm. dir. of GFK DANMARK A/S.
GFK DANMARK A/S was founded on November 1, 1989.
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