CVR: 33510608
Secondary names: UserTribe A/S
Previous names: USABILITYFORCE ApS, UF HOLDING ApS, USERTRIBE ApS
DKK 31,929,107
Gross profit
Net result: DKK -33,180,667
AKTIESELSKABET ARBEJDERNES LANDSBANK, Holledig Capital I K/S
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CVR · view ownership and management
Director role ended: Jonas Gudbjartur Alexandersson
CVR · 01/05/2026
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GetWhy A/S is a Danish company of the type Aktieselskab based in Nordhavn, founded in 2011. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The company was previously named USERTRIBE A/S and USERTRIBE ApS. The management consists of Niklas Laugesen, Casper Bondo Henningsen and Peter Munk Werenberg. The company's owners include AKTIESELSKABET ARBEJDERNES LANDSBANK, Holledig Capital I K/S and CEB Funds Holding ApS. The company has 62 employees (2018). In 2025, the company reported a gross profit of DKK 31,929,107 and a net result of DKK -33,180,667 compared with DKK -60,503,262 the year before. Equity in the 2025 report amounted to DKK 121,205,196.
Source: annual report 2025, Danish Business Authority
GetWhy A/S is currently facing significant financial challenges, with a concerning trend of increasing losses over the past few years. In 2025, the company reported a gross profit of 31.9 million DKK but a substantial net loss of 33.2 million DKK, following a loss of 60.5 million DKK in 2024. Equity has fluctuated dramatically, from a negative position of 7.5 million DKK in 2023 to 121.2 million DKK in 2025, indicating a potential recovery or capital infusion. Despite the gross profit showing some recovery, the overall trajectory remains unstable, raising concerns about its long-term viability in the market analysis and public opinion polling industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er er at levere internet service virksomhed i form af brugertest og dermed forbundne aktiviteter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 31.9 mio. | -33.2 mio. | 176.9 mio. | 121.2 mio. | 55 | |
| 202401/01/2024 – 31/12/2024 | 14.3 mio. | -60.5 mio. | 113.6 mio. | 56 mio. | 67 | |
| 202301/01/2023 – 31/12/2023 | -553 t. | -48.8 mio. | 82.3 mio. | -7.5 mio. | 51 | |
| 202201/01/2022 – 31/12/2022 | 5.8 mio. | -26 mio. | 65.9 mio. | 13.9 mio. | 39 | |
| 202101/01/2021 – 31/12/2021 | 14.9 mio. | -14.6 mio. | 57.8 mio. | 5.6 mio. | 53 | |
| 202001/01/2020 – 31/12/2020 | 15.8 mio. | -8.7 mio. | 51.5 mio. | 10.4 mio. | 36 | |
| 201901/01/2019 – 31/12/2019 | 6.3 mio. | -19.6 mio. | 41.6 mio. | 12.3 mio. | 48 | |
| 201801/01/2018 – 31/12/2018 | 17.1 mio. | -7.5 mio. | 27.1 mio. | -5.5 mio. | 44 | |
| 201701/01/2017 – 31/12/2017 | 9.2 mio. | -2.5 mio. | 18.4 mio. | 2 mio. | 21 | |
| 201601/01/2016 – 31/12/2016 | 4.9 mio. | 154 t. | 8 mio. | 1.5 mio. | 13 | |
| 201501/01/2015 – 31/12/2015 | 4.1 mio. | 332 t. | 4.4 mio. | 1.3 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 3.3 mio. | 272 t. | 1.9 mio. | 479 t. | - | |
| 201301/01/2013 – 31/12/2013 | -12 t. | 49 t. | 129 t. | 13 t. | - | |
| 201201/01/2012 – 31/12/2012 | -10 t. | -6 t. | 125 t. | 70 t. | - |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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See the API documentationGetWhy A/S was founded on 1 March 2011.
GetWhy A/S is registered under the industry Markedsanalyse og offentlig meningsmåling (industry code 732000).
GetWhy A/S had 62 employees in 2018 according to the Danish CVR register.
The owners of GetWhy A/S include AKTIESELSKABET ARBEJDERNES LANDSBANK, Holledig Capital I K/S and CEB Funds Holding ApS.
In 2025, GetWhy A/S reported a gross profit of DKK 31,929,107.
The management of GetWhy A/S consists of Niklas Laugesen, Casper Bondo Henningsen and Peter Munk Werenberg.
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GetWhy A/S has published its annual report for 2025. Gross profit came to DKK 31,929,107, and the net result was DKK -33,180,667.
As of June 30, 2026, Jan Walther Andersen has joined the board of directors of GetWhy A/S.
As of June 30, 2026, Donnchadh Diarmuid Casey has joined the board of directors of GetWhy A/S.
As of June 30, 2026, Simon Sinding Jørgensen has left the board of directors of GetWhy A/S.
As of May 1, 2026, Jonas Gudbjartur Alexandersson has stepped down as director of GetWhy A/S.
As of October 13, 2025, Justin Thomas Kelly has joined the board of directors of GetWhy A/S.
As of July 7, 2025, AKTIESELSKABET ARBEJDERNES LANDSBANK is registered as an owner of GetWhy A/S with an ownership share of 10%.
As of July 7, 2025, is registered as an owner of GetWhy A/S with an ownership share of 50%.
GetWhy A/S has published its annual report for 2024. Gross profit came to DKK 14,343,551, and the net result was DKK -60,503,262.
As of July 12, 2024, CEB Funds Holding ApS is registered as an owner of GetWhy A/S with an ownership share of 5%.
GetWhy A/S has published its annual report for 2023. Gross profit came to DKK -553,206, and the net result was DKK -48,847,959.
As of May 31, 2024, Philip Ralston Dur has joined the board of directors of GetWhy A/S.
As of May 31, 2024, Simon Pleidrup Lagrelius has left the board of directors of GetWhy A/S.
As of May 31, 2024, Ulrich Algreen Irgens has left the board of directors of GetWhy A/S.
As of May 31, 2024, Niklas Laugesen is registered as director of GetWhy A/S.
As of May 31, 2024, Holledig Capital I K/S is registered as an owner of GetWhy A/S with an ownership share of 5%.
On January 18, 2024, the company changed its name from USERTRIBE A/S to GetWhy A/S.
As of January 1, 2024, Peter Munk Werenberg is registered as director of GetWhy A/S.
As of January 1, 2024, Klaus Melchior has stepped down as director of GetWhy A/S.
GetWhy A/S has published its annual report for 2022. Gross profit came to DKK 5,791,181, and the net result was DKK -26,005,085.
As of July 6, 2023, Ulrich Algreen Irgens has joined the board of directors of GetWhy A/S.
As of July 6, 2023, Thomas Magnussen has left the board of directors of GetWhy A/S.
As of February 1, 2023, Thomas Magnussen has joined the board of directors of GetWhy A/S.
As of February 1, 2023, Morten Christiansen has joined the board of directors of GetWhy A/S.
As of January 31, 2023, Thomas Magnussen has left the board of directors of GetWhy A/S.
As of January 31, 2023, Morten Christiansen has left the board of directors of GetWhy A/S.
GetWhy A/S has published its annual report for 2021. Gross profit came to DKK 14,903,412, and the net result was DKK -14,554,398.
As of May 24, 2022, Simon Sinding Jørgensen has joined the board of directors of GetWhy A/S.
As of May 24, 2022, Peter Vejlgaard Arbs has left the board of directors of GetWhy A/S.
As of May 24, 2022, Thomas Bagge Dujardin has left the board of directors of GetWhy A/S.
As of May 24, 2022, Lau Henrik Sloth Hoffmann Kristensen has left the board of directors of GetWhy A/S.
As of October 11, 2021, Simon Pleidrup Lagrelius has joined the board of directors of GetWhy A/S.
GetWhy A/S has published its annual report for 2020. Gross profit came to DKK 15,774,631, and the net result was DKK -8,655,987.
As of June 8, 2020, Klaus Melchior is registered as director of GetWhy A/S.
GetWhy A/S has published its annual report for 2019. Gross profit came to DKK 6,307,236, and the net result was DKK -19,600,762.
As of May 29, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GetWhy A/S.
As of May 29, 2020, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of GetWhy A/S.
As of May 29, 2020, Morten Christiansen has joined the board of directors of GetWhy A/S.
As of November 6, 2019, Lau Henrik Sloth Hoffmann Kristensen has joined the board of directors of GetWhy A/S.
As of August 23, 2019, Thomas Magnussen has joined the board of directors of GetWhy A/S.
As of August 23, 2019, Stig Hølledig has joined the board of directors of GetWhy A/S.
As of August 23, 2019, Thomas Bagge Dujardin has joined the board of directors of GetWhy A/S.
As of August 23, 2019, Jonas Gudbjartur Alexandersson has left the board of directors of GetWhy A/S.
As of August 22, 2019, Thomas Bagge Dujardin has left the board of directors of GetWhy A/S.
GetWhy A/S has published its annual report for 2018. Gross profit came to DKK 17,111,063, and the net result was DKK -7,481,566.
As of September 18, 2018, Jonas Gudbjartur Alexandersson has joined the board of directors of GetWhy A/S.
As of September 18, 2018, Thomas Bagge Dujardin has joined the board of directors of GetWhy A/S.
As of September 18, 2018, Jakob Algreen-Ussing has left the board of directors of GetWhy A/S.
As of September 18, 2018, Lars Borgmann has left the board of directors of GetWhy A/S.
GetWhy A/S has published its annual report for 2017. Gross profit came to DKK 9,153,372, and the net result was DKK -2,450,031.
As of April 25, 2018, Jonas Gudbjartur Alexandersson is registered as director of GetWhy A/S.
As of April 25, 2018, Casper Bondo Henningsen is registered as adm. dir. of GetWhy A/S.
As of April 24, 2018, Jonas Gudbjartur Alexandersson has stepped down as adm. dir. of GetWhy A/S.
As of March 13, 2017, Jakob Algreen-Ussing has joined the board of directors of GetWhy A/S.
As of March 13, 2017, Lars Borgmann has joined the board of directors of GetWhy A/S.
As of March 13, 2017, Peter Vejlgaard Arbs has joined the board of directors of GetWhy A/S.
On March 13, 2017, the company changed its name from USERTRIBE ApS to USERTRIBE A/S.
GetWhy A/S has published its annual report for 2016. Gross profit came to DKK 4,860,811, and the net result was DKK 154,062.
As of November 30, 2016, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of GetWhy A/S.
As of November 30, 2016, JS REVISION, STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of GetWhy A/S.
GetWhy A/S has published its annual report for 2015. Gross profit came to DKK 4,074,748, and the net result was DKK 332,043.
GetWhy A/S has published its annual report for 2014. Gross profit came to DKK 3,265,980, and the net result was DKK 271,994.
As of April 14, 2015, Martin Bo Pedersen has left the board of directors of GetWhy A/S.
As of April 14, 2015, Thomas Visby Snitker has left the board of directors of GetWhy A/S.
As of April 14, 2015, Jonas Gudbjartur Alexandersson has left the board of directors of GetWhy A/S.
As of April 14, 2015, Thore Jon Fogh Johansen has left the board of directors of GetWhy A/S.
As of March 4, 2015, JS REVISION, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of GetWhy A/S.
As of March 4, 2015, Optimal Revision Godkendt Revisionsanpartsselskab has stepped down as auditor of GetWhy A/S.
GetWhy A/S has published its annual report for 2013. Gross profit came to DKK -12,000, and the net result was DKK 48,670.
As of January 30, 2014, Martin Bo Pedersen has joined the board of directors of GetWhy A/S.
As of January 30, 2014, Thomas Visby Snitker has joined the board of directors of GetWhy A/S.
As of January 30, 2014, Jonas Gudbjartur Alexandersson has joined the board of directors of GetWhy A/S.
As of January 30, 2014, Thore Jon Fogh Johansen has joined the board of directors of GetWhy A/S.
As of January 30, 2014, Jonas Gudbjartur Alexandersson is registered as adm. dir. of GetWhy A/S.
As of January 30, 2014, Thomas Visby Snitker has stepped down as director of GetWhy A/S.
On January 30, 2014, the company changed its name from UF HOLDING ApS to USERTRIBE ApS.
GetWhy A/S has published its annual report for 2012. Gross profit came to DKK -10,158, and the net result was DKK -5,511.
As of September 20, 2011, Thomas Visby Snitker is registered as director of GetWhy A/S.
As of September 20, 2011, Kathleen Ann Gove has stepped down as director of GetWhy A/S.
On September 20, 2011, the company changed its name from USABILITYFORCE ApS to UF HOLDING ApS.
As of March 1, 2011, Optimal Revision Godkendt Revisionsanpartsselskab has been appointed auditor of GetWhy A/S.
As of March 1, 2011, Kathleen Ann Gove is registered as director of GetWhy A/S.
GetWhy A/S was founded on March 1, 2011.
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