Owners, management and financials
CVR: 43331256
Secondary names: Fifty5Blue ApS
Previous names: Kantar Media Denmark ApS
DKK 32,316,000
Gross profit
Net result: DKK 3,904,000
Kantar Media Netherlands Holdings B.V. (100%)
CVR · view owners
Dennis Christensen, Jan Knakkergaard Møller
1 more in management
CVR · view management
Active
Founded 16 June 2022
CVR · view overview
56 employees
Annual report 2025 · average
Name registered: Fifty5Blue Denmark ApS
CVR · 04/03/2026
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Fifty5Blue Denmark ApS is a Danish company of the type Anpartsselskab based in København V, founded in 2022. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The company was previously named Kantar Media Denmark ApS. The management consists of Dennis Christensen, Jan Knakkergaard Møller and Mesut Sakal. The company is owned by Kantar Media Netherlands Holdings B.V.. According to the 2025 annual report, the company had an average of 56 employees. In 2025, the company reported a gross profit of DKK 32,316,000 and a net result of DKK 3,904,000 compared with DKK -30,692,000 the year before. Equity in the 2025 report amounted to DKK 16,619,000.
Source: annual report 2025, Danish Business Authority
Fifty5Blue Denmark ApS has shown a significant turnaround in its financial health, moving from a negative profit of -30.7 million DKK in 2024 to a profit of 5.7 million DKK in 2023 and 3.9 million DKK in 2025. Gross profit has also increased substantially, from 22,000 DKK in 2024 to 45.4 million DKK in 2023, and reaching 32.3 million DKK in 2025. The company's equity has improved from a negative position of -19.3 million DKK in 2024 to 16.6 million DKK in 2025, indicating a recovery and strengthening of its financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and market positioning within the market analysis and public opinion polling industry. Overall, Fifty5Blue appears to be on a positive trajectory, but its future growth will depend on sustaining profitability and improving revenue visibility.
AI-generated summary · Generated 14/08/2026
Selskabets formål er levering af markedsundersøgelser af høj kvalitet, medieintelligens og målinger indenfor områderne i) måling og analyse af individuelle målgrupper efter medietype, på tværs af digitale og analoge skærme og enheder og efter demografi, ii) måling af reklameaktiviteter efter forbrug, efter kreativitet, efter kanal og efter medie, og iii) måling af forbrugernes medieforbrug, indkøbsadfærd og holdninger samt skræddersyede forskningsprojekter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 32.3 mio. | 3.9 mio. | 42.2 mio. | 16.6 mio. | 56 | |
| 202401/01/2024 – 31/12/2024 | 22 t. | -30.7 mio. | 28.9 mio. | -19.3 mio. | 60 | |
| 202301/01/2023 – 31/12/2023 | 45.4 mio. | 5.7 mio. | 30.4 mio. | 14.8 mio. | 58 |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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Set up monitoringThe CVR number of Fifty5Blue Denmark ApS is 43331256.
Fifty5Blue Denmark ApS is owned by Kantar Media Netherlands Holdings B.V..
The management of Fifty5Blue Denmark ApS consists of Dennis Christensen, Jan Knakkergaard Møller and Mesut Sakal.
In 2025, Fifty5Blue Denmark ApS reported a gross profit of DKK 32,316,000.
Fifty5Blue Denmark ApS had an average of 56 employees in the 2025 financial year according to the annual report.
Fifty5Blue Denmark ApS was founded on 16 June 2022.
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Fifty5Blue Denmark ApS has published its annual report for 2025. Gross profit came to DKK 32,316,000, and the net result was DKK 3,904,000.
Contact info changed: new phone: 39272727, new email: [email protected] (March 9, 2026).
On March 4, 2026, the company changed its name from Kantar Media Denmark ApS to Fifty5Blue Denmark ApS.
Fifty5Blue Denmark ApS has published its annual report for 2024. Gross profit came to DKK 22,000, and the net result was DKK -30,692,000.
As of April 1, 2025, Dennis Christensen is registered as director of Fifty5Blue Denmark ApS.
As of April 1, 2025, Keld Lunda Nielsen has stepped down as director of Fifty5Blue Denmark ApS.
As of November 19, 2024, Jan Knakkergaard Møller is registered as director of Fifty5Blue Denmark ApS.
As of November 19, 2024, Mesut Sakal is registered as director of Fifty5Blue Denmark ApS.
As of November 19, 2024, Henrik Jørgen Hansen has stepped down as director of Fifty5Blue Denmark ApS.
As of November 19, 2024, Paul Francis Cherry has stepped down as director of Fifty5Blue Denmark ApS.
As of October 11, 2024, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Fifty5Blue Denmark ApS.
As of October 10, 2024, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Fifty5Blue Denmark ApS.
Fifty5Blue Denmark ApS has published its annual report for 2023. Gross profit came to DKK 45,385,000, and the net result was DKK 5,723,000.
Fifty5Blue Denmark ApS has published its interim report for the period June 16, 2022 – December 31, 2022.
As of May 4, 2023, is registered as an owner of Fifty5Blue Denmark ApS with an ownership share of 100%.
As of June 16, 2022, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Fifty5Blue Denmark ApS.
As of June 16, 2022, Keld Lunda Nielsen is registered as director of Fifty5Blue Denmark ApS.
As of June 16, 2022, Henrik Jørgen Hansen is registered as director of Fifty5Blue Denmark ApS.
As of June 16, 2022, Paul Francis Cherry is registered as director of Fifty5Blue Denmark ApS.
Fifty5Blue Denmark ApS was founded on June 16, 2022.
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