Owners, management and financials
CVR: 37847259
DKK 10,226,283
Gross profit
Net result: DKK 184,001
Noella Fashion ApS (100%)
CVR · view owners
Lau Kjær Knudsen
Board: 3 members
CVR · view management
Active
Founded 4 July 2016
CVR · view overview
6 employees
CVR · 2018
Director role ended: Mikael Øvad
CVR · 18/09/2018
View the full event history
Noella Wholesale ApS is a Danish company of the type Anpartsselskab based in Aalborg SV, founded in 2016. The company is registered under the industry Engroshandel med beklædning. The management consists of Lau Kjær Knudsen. The board consists of Bent Knudsen, Lau Kjær Knudsen and Mikael Øvad. The company is owned by Noella Fashion ApS. The company has 6 employees (2018). In 2025, the company reported a gross profit of DKK 10,226,283 and a net result of DKK 184,001 compared with DKK -902,959 the year before. Equity in the 2025 report amounted to DKK 6,641,038.
Source: annual report 2025, Danish Business Authority
The financial health of Noella Wholesale ApS shows a mixed trajectory, with significant fluctuations in profitability over the past few years. Gross profit peaked at 12.4 million DKK in 2021 but has since declined, reaching 10.2 million DKK in 2025, while profit swung from a high of 5.6 million DKK in 2021 to a loss of 902,959 DKK in 2024. The company's equity has decreased from nearly 11 million DKK in 2023 to 6.6 million DKK in 2025, raising concerns about its financial stability. Despite these challenges, the company maintains a presence in the clothing wholesale sector, though its profitability and equity position warrant close monitoring.
AI-generated summary · Generated 15/08/2026
Selskabets formål er import og salg af tøj, samt dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 10.2 mio. | 184 t. | 27.8 mio. | 6.6 mio. | 20 | |
| 202401/05/2023 – 30/04/2024 | 7.9 mio. | -903 t. | 28.2 mio. | 10.3 mio. | 17 | |
| 202301/05/2022 – 30/04/2023 | 8.2 mio. | -919 t. | 28.7 mio. | 11.1 mio. | 18 | |
| 202201/05/2021 – 30/04/2022 | 7.4 mio. | 942 t. | 29.8 mio. | 12 mio. | 18 | |
| 202101/05/2020 – 30/04/2021 | 12.4 mio. | 5.6 mio. | 26.2 mio. | 11 mio. | 15 | |
| 202001/05/2019 – 30/04/2020 | 7.7 mio. | 4 mio. | 14 mio. | 5.4 mio. | 9 | |
| 201901/05/2018 – 30/04/2019 | 3.4 mio. | 2.1 mio. | 5.7 mio. | 2.1 mio. | 2 | |
| 201801/05/2017 – 30/04/2018 | 220 t. | -33 t. | 850 t. | 7 t. | 1 | |
| 201704/07/2016 – 30/04/2017 | -19 t. | -60 t. | 426 t. | 40 t. | - |
Compared to 704 companies in Engroshandel med beklædning
Comparison is based on industry median values
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Try company screeningThe CVR number of Noella Wholesale ApS is 37847259.
Noella Wholesale ApS is owned by Noella Fashion ApS.
The management of Noella Wholesale ApS consists of Lau Kjær Knudsen.
The board of Noella Wholesale ApS consists of Bent Knudsen, Lau Kjær Knudsen and Mikael Øvad.
In 2025, Noella Wholesale ApS reported a gross profit of DKK 10,226,283.
Noella Wholesale ApS had 6 employees in 2018 according to the Danish CVR register.
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Noella Wholesale ApS has published its interim report for the period May 1, 2025 – December 31, 2025.
Noella Wholesale ApS has published its annual report for 2025. Gross profit came to DKK 10,226,283, and the net result was DKK 184,001.
Noella Wholesale ApS has published its annual report for 2024. Gross profit came to DKK 7,870,931, and the net result was DKK -902,959.
As of October 11, 2024, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Noella Wholesale ApS.
As of October 11, 2024, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has stepped down as auditor of Noella Wholesale ApS.
Noella Wholesale ApS has published its annual report for 2023. Gross profit came to DKK 8,227,527, and the net result was DKK -918,773.
Noella Wholesale ApS has published its annual report for 2022. Gross profit came to DKK 7,433,034, and the net result was DKK 942,495.
Noella Wholesale ApS has published its annual report for 2021. Gross profit came to DKK 12,442,372, and the net result was DKK 5,640,926.
As of October 1, 2021, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of Noella Wholesale ApS.
Noella Wholesale ApS has published its annual report for 2020. Gross profit came to DKK 7,733,707, and the net result was DKK 3,954,975.
Noella Wholesale ApS has published its annual report for 2019. Gross profit came to DKK 3,405,829, and the net result was DKK 2,134,296.
Noella Wholesale ApS has published its annual report for 2018. Gross profit came to DKK 220,181, and the net result was DKK -33,305.
As of September 18, 2018, Bent Knudsen has joined the board of directors of Noella Wholesale ApS.
As of September 18, 2018, Ki Chung Ng has left the board of directors of Noella Wholesale ApS.
As of September 18, 2018, Lau Kjær Knudsen is registered as director of Noella Wholesale ApS.
As of September 18, 2018, Mikael Øvad has stepped down as director of Noella Wholesale ApS.
As of May 10, 2018, Noella Fashion ApS is registered as an owner of Noella Wholesale ApS with an ownership share of 100%.
Noella Wholesale ApS has published its interim report for the period July 4, 2016 – April 30, 2017.
As of July 4, 2016, Mikael Øvad has joined the board of directors of Noella Wholesale ApS.
As of July 4, 2016, Lau Kjær Knudsen has joined the board of directors of Noella Wholesale ApS.
As of July 4, 2016, Ki Chung Ng has joined the board of directors of Noella Wholesale ApS.
As of July 4, 2016, Mikael Øvad is registered as director of Noella Wholesale ApS.
Noella Wholesale ApS was founded on July 4, 2016.
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