Owners, management and financials
CVR: 37365513
Previous names: LM Noella fashion IVS
DKK 1,765,365
Gross profit
Net result: DKK 1,504,059
MIKAEL ØVAD HOLDING ApS (50-66,65%), Lau K. Knudsen Capital ApS (50-66,65%)
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Lau Kjær Knudsen
CVR · view management
Active
Founded 13 January 2016
CVR · view overview
0 employees
Annual report 2025 · average
Name registered: Noella Fashion ApS
CVR · 18/02/2021
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Noella Fashion ApS is a Danish company of the type Anpartsselskab based in Aalborg SV, founded in 2016. The company is registered under the industry Detailhandel med tøj. The company was previously named LM Noella fashion IVS. The management consists of Lau Kjær Knudsen. The company is owned by MIKAEL ØVAD HOLDING ApS and Lau K. Knudsen Capital ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK 1,765,365 and a net result of DKK 1,504,059 compared with DKK -864,555 the year before. Equity in the 2025 report amounted to DKK 11,964,365.
Source: annual report 2025, Danish Business Authority
Noella Fashion ApS has shown a significant turnaround in profitability, achieving a profit of 1,504,059 DKK in 2025 after experiencing losses in the previous two years. The gross profit has increased dramatically from 50,504 DKK in 2022 to 1,765,365 DKK in 2025, indicating strong operational improvements. Equity has also grown to 11,964,365 DKK, reflecting a solid financial position despite the lack of disclosed revenue figures. However, the fluctuating gross profit and previous losses raise concerns about the company's revenue stability and market position within the competitive clothing retail industry.
AI-generated summary · Generated 15/08/2026
Virksomhedens formål er at sælge tøj online
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/05/2024 – 30/04/2025 | 1.8 mio. | 1.5 mio. | 14.8 mio. | 12 mio. | 0 | |
| 202401/05/2023 – 30/04/2024 | 131 t. | -865 t. | 16.9 mio. | 10.3 mio. | 0 | |
| 202301/05/2022 – 30/04/2023 | 788 t. | -540 t. | 15.5 mio. | 12.1 mio. | - | |
| 202201/05/2021 – 30/04/2022 | 51 t. | 776 t. | 15.9 mio. | 12.7 mio. | - | |
| 202101/05/2020 – 30/04/2021 | 539 t. | 6 mio. | 20 mio. | 11.9 mio. | - | |
| 202001/05/2019 – 30/04/2020 | 35 t. | 3.9 mio. | 9 mio. | 5.8 mio. | - | |
| 201901/05/2018 – 30/04/2019 | 1.5 mio. | 3.2 mio. | 5 mio. | 3.3 mio. | - | |
| 201801/05/2017 – 30/04/2018 | 91 t. | 18 t. | 947 t. | 44 t. | - |
Compared to 1.543 companies in Detailhandel med tøj
Comparison is based on industry median values
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See the API documentationThe CVR number of Noella Fashion ApS is 37365513.
Noella Fashion ApS is owned by MIKAEL ØVAD HOLDING ApS and Lau K. Knudsen Capital ApS.
The management of Noella Fashion ApS consists of Lau Kjær Knudsen.
In 2025, Noella Fashion ApS reported a gross profit of DKK 1,765,365.
Noella Fashion ApS had an average of 0 employees in the 2025 financial year according to the annual report.
Noella Fashion ApS was founded on 13 January 2016.
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Noella Fashion ApS has published its interim report for the period May 1, 2025 – December 31, 2025.
Noella Fashion ApS has published its annual report for 2025. Gross profit came to DKK 1,765,365, and the net result was DKK 1,504,059.
Noella Fashion ApS has published its annual report for 2024. Gross profit came to DKK 131,273, and the net result was DKK -864,555.
As of October 11, 2024, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Noella Fashion ApS.
As of October 11, 2024, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has stepped down as auditor of Noella Fashion ApS.
Noella Fashion ApS has published its annual report for 2023. Gross profit came to DKK 787,689, and the net result was DKK -539,660.
Noella Fashion ApS has published its annual report for 2022. Gross profit came to DKK 50,504, and the net result was DKK 776,323.
Noella Fashion ApS has published its annual report for 2021. Gross profit came to DKK 538,941, and the net result was DKK 6,049,015.
As of October 1, 2021, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of Noella Fashion ApS.
On February 18, 2021, the company changed its name from LM Noella fashion IVS to Noella Fashion ApS.
Noella Fashion ApS has published its annual report for 2020. Gross profit came to DKK 34,733, and the net result was DKK 3,947,741.
Noella Fashion ApS has published its annual report for 2019. Gross profit came to DKK 1,488,805, and the net result was DKK 3,245,655.
Noella Fashion ApS has published its annual report for 2018. Gross profit came to DKK 90,854, and the net result was DKK 17,827.
As of September 18, 2018, Lau Kjær Knudsen is registered as director of Noella Fashion ApS.
As of September 18, 2018, Mikael Øvad has stepped down as director of Noella Fashion ApS.
As of December 18, 2017, MIKAEL ØVAD HOLDING ApS is registered as an owner of Noella Fashion ApS with an ownership share of 50%.
Noella Fashion ApS has published its interim report for the period January 13, 2016 – April 30, 2017.
As of July 12, 2016, Lau K. Knudsen Capital ApS is registered as an owner of Noella Fashion ApS with an ownership share of 50%.
As of January 13, 2016, Mikael Øvad is registered as director of Noella Fashion ApS.
Noella Fashion ApS was founded on January 13, 2016.
Selskabets formål er besidde kapitalandele i datterselskaber og associerede selskaber samt at drive investeringsvirksomhed samt enhver i forbindelse hermed beslægtet virksomhed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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