CVR: 37746819
Secondary names: Pureday Beauty Aps
DKK 2,803,405
Revenue
Net result: DKK 1,162
Kalei Holding ApS
CVR · view ownership and management
Director registered: André Jacobsen
CVR · 25/05/2016
View the full event history
Kalei ApS is a Danish company of the type Anpartsselskab based in Birkerød, founded in 2016. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of André Jacobsen. The company is owned by Kalei Holding ApS. In 2025, the company reported revenue of DKK 2,803,405 and a net result of DKK 1,162 compared with DKK 4,803 the year before. Equity in the 2025 report amounted to DKK -504,656.
Source: annual report 2025, Danish Business Authority
Kalei ApS shows a mixed financial health profile, with revenues steadily increasing from 1,496,352 DKK in 2022 to 2,803,405 DKK in 2025. However, profitability remains a concern, as the company has only reported marginal profits, peaking at 4,803 DKK in 2024, while consistently maintaining negative equity, which reached -504,656 DKK in 2025. The upward revenue trend indicates potential growth in the cosmetics and perfume wholesale market, yet the persistent negative equity and low profit margins highlight significant financial vulnerabilities. Overall, while Kalei ApS is expanding its revenue base, its financial stability is jeopardized by ongoing equity losses and limited profitability.
AI-generated summary · Generated 13/05/2026
Selskabets formål er at drive virksomhed med handel og rådgivning, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.8 mio. | 1 t. | 2.2 mio. | -505 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | 2.7 mio. | 5 t. | 2.2 mio. | -506 t. | 0 | |
| 202301/01/2023 – 31/12/2023 | 2.2 mio. | 2 t. | 2.1 mio. | -511 t. | - | |
| 202201/01/2022 – 31/12/2022 | 1.5 mio. | 5 t. | 1.9 mio. | -465 t. | - | |
| 202101/01/2021 – 31/12/2021 | 1.7 mio. | -294 t. | 1.8 mio. | -519 t. | - | |
| 202001/01/2020 – 31/12/2020 | 917 t. | 104 t. | 1.7 mio. | -225 t. | - | |
| 201901/01/2019 – 31/12/2019 | 138 t. | -211 t. | 1.4 mio. | -329 t. | - | |
| 201801/01/2018 – 31/12/2018 | 0 | 0 | 821 t. | -118 t. | - | |
| 201701/01/2017 – 31/12/2017 | 132 t. | -166 t. | 50 t. | -118 t. | - |
Compared to 281 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Try company screeningKalei ApS was founded on 25 May 2016.
Kalei ApS is registered under the industry Engroshandel med parfumerivarer og kosmetik (industry code 464500).
Kalei ApS is owned by Kalei Holding ApS.
In 2025, Kalei ApS reported revenue of DKK 2,803,405.
The management of Kalei ApS consists of André Jacobsen.
Kalei ApS is located at Rørsangervej 10, 3460 Birkerød.
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Kalei ApS has published its annual report for 2025. Revenue came to DKK 2,803,405, and the net result was DKK 1,162.
Kalei ApS has published its annual report for 2024. Revenue came to DKK 2,741,131, and the net result was DKK 4,803.
Kalei ApS has published its annual report for 2023. Revenue came to DKK 2,230,749, and the net result was DKK 2,091.
Kalei ApS has published its annual report for 2022. Revenue came to DKK 1,496,352, and the net result was DKK 4,604.
Kalei ApS has published its annual report for 2021. Revenue came to DKK 1,748,662, and the net result was DKK -294,329.
Kalei ApS has published its annual report for 2020. Revenue came to DKK 917,297, and the net result was DKK 103,710.
Kalei ApS has published its annual report for 2019. Revenue came to DKK 138,048, and the net result was DKK -211,037.
Kalei ApS has published its annual report for 2018. Revenue came to DKK 0, and the net result was DKK 0.
Kalei ApS has published its annual report for 2017. Revenue came to DKK 131,639, and the net result was DKK -165,661.
Kalei ApS has published its interim report for the period May 25, 2016 – December 31, 2016.
As of May 25, 2016, André Jacobsen is registered as adm. dir. of Kalei ApS.
As of May 25, 2016, Kalei Holding ApS is registered as an owner of Kalei ApS with an ownership share of 100%.
Kalei ApS was founded on May 25, 2016.
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