CVR: 39294303
Secondary names: Pureday Danmark Aps
DKK 2,390
Gross profit
Net result: DKK 1,241
Kalei Holding ApS
CVR · view ownership and management
Director registered: André Jacobsen
CVR · 30/01/2018
View the full event history
Apply Purely ApS is a Danish company of the type Anpartsselskab based in Birkerød, founded in 2018. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of André Jacobsen. The company is owned by Kalei Holding ApS. In 2025, the company reported a gross profit of DKK 2,390 and a net result of DKK 1,241 compared with DKK 525 the year before. Equity in the 2025 report amounted to DKK 56,204.
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 1 t. | 61 t. | 56 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | - | 525 | 64 t. | 55 t. | 0 | |
| 202301/01/2023 – 31/12/2023 | 156 t. | 3 t. | 74 t. | 54 t. | - | |
| 202201/01/2022 – 31/12/2022 | 190 t. | 938 | 73 t. | 51 t. | - | |
| 202101/01/2021 – 31/12/2021 | 235 t. | 315 | 59 t. | 52 t. | - | |
| 202001/01/2020 – 31/12/2020 | 299 t. | 737 | 90 t. | 61 t. | - | |
| 201901/01/2019 – 31/12/2019 | 165 t. | 10 t. | 63 t. | 60 t. | - | |
| 201830/01/2018 – 31/12/2018 | 19 t. | 17 t. | 54 t. | 50 t. | - |
Compared to 281 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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See the API documentationApply Purely ApS was founded on 30 January 2018.
Apply Purely ApS is registered under the industry Engroshandel med parfumerivarer og kosmetik (industry code 464500).
Apply Purely ApS is owned by Kalei Holding ApS.
In 2025, Apply Purely ApS reported a gross profit of DKK 2,390.
The management of Apply Purely ApS consists of André Jacobsen.
Apply Purely ApS is located at Rørsangervej 10, 3460 Birkerød.
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Apply Purely ApS has published its annual report for 2025. Gross profit came to DKK 2,390, and the net result was DKK 1,241.
Apply Purely ApS has published its annual report for 2024. Gross profit came to DKK 1,496, and the net result was DKK 525.
Apply Purely ApS has published its annual report for 2023. Revenue came to DKK 155,599, and the net result was DKK 3,038.
Apply Purely ApS has published its annual report for 2022. Revenue came to DKK 189,851, and the net result was DKK 938.
Apply Purely ApS has published its annual report for 2021. Revenue came to DKK 234,912, and the net result was DKK 315.
Apply Purely ApS has published its annual report for 2020. Revenue came to DKK 299,043, and the net result was DKK 737.
Apply Purely ApS has published its annual report for 2019. Revenue came to DKK 165,252, and the net result was DKK 10,318.
Apply Purely ApS has published its annual report for 2018. Revenue came to DKK 19,128, and the net result was DKK 17,097.
As of January 30, 2018, André Jacobsen is registered as adm. dir. of Apply Purely ApS.
As of January 30, 2018, Kalei Holding ApS is registered as an owner of Apply Purely ApS with an ownership share of 100%.
Apply Purely ApS was founded on January 30, 2018.
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