Owners, management and financials
CVR: 33504004
Previous names: IMOTIONS - EYE TRACKING ApS, IMOTIONS - EYE TRACKING A/S
DKK 54,504,742
Gross profit
Net result: DKK 6,907,143
IMOTIONS A/S (5-9,99%), Smart Eye Aktiebolag (publ) (90-99,99%)
CVR · view owners
Peter Hartzbech
Board: Nils Martin Krantz (chair) and 2 members
CVR · view management
Active
Founded 23 February 2011
CVR · view overview
47 employees
CVR · 2026
Director role ended: Thorsten Larsen-Seul
CVR · 20/04/2023
View the full event history
IMOTIONS A/S is a Danish company of the type Aktieselskab based in København K, founded in 2011. The company is registered under the industry Computerprogrammering. The company was previously named IMOTIONS - EYE TRACKING A/S and IMOTIONS - EYE TRACKING ApS. The management consists of Peter Hartzbech. The board consists of Nils Martin Krantz (chair), Mats Tore Benjaminsson and Peter Hartzbech. The company is owned by IMOTIONS A/S and Smart Eye Aktiebolag (publ). The company has 47 employees (2026). In 2025, the company reported a gross profit of DKK 54,504,742 and a net result of DKK 6,907,143 compared with DKK 2,511,111 the year before. Equity in the 2025 report amounted to DKK 30,320,294.
Source: annual report 2025, Danish Business Authority
IMOTIONS A/S has demonstrated a significant recovery in profitability over the past few years, with profits rising from a loss of 10.3 million DKK in 2022 to a profit of 6.9 million DKK in 2025. Gross profit has steadily increased from 26.5 million DKK in 2022 to 54.5 million DKK in 2025, indicating strong operational performance and improving margins. The company's equity has also grown substantially, reaching 30.3 million DKK in 2025, reflecting a solid financial foundation. However, the absence of revenue data raises concerns about transparency and overall market position within the computer programming industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel med markedsføring, salg og distribution af eye tracking hardware og software og relaterede eye tracking service ydelser samt dermed beslægtet virksomhed efter bestyrelsens skøn
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 54.5 mio. | 6.9 mio. | 66 mio. | 30.3 mio. | 38 | |
| 202401/01/2024 – 31/12/2024 | 44.4 mio. | 2.5 mio. | 52.8 mio. | 17.5 mio. | 36 | |
| 202301/01/2023 – 31/12/2023 | 38.7 mio. | 1.1 mio. | 52.5 mio. | 14.9 mio. | 36 | |
| 202201/01/2022 – 31/12/2022 | 26.5 mio. | -10.3 mio. | 42.9 mio. | 9.8 mio. | 43 | |
| 202101/01/2021 – 31/12/2021 | 35.1 mio. | -126 t. | 37 mio. | 20.1 mio. | 44 | |
| 202001/01/2020 – 31/12/2020 | 32.3 mio. | 1 mio. | 37.3 mio. | 19.6 mio. | 43 | |
| 201901/01/2019 – 31/12/2019 | 24.8 mio. | 2.5 mio. | 35.4 mio. | 18.7 mio. | 33 | |
| 201801/01/2018 – 31/12/2018 | 21.2 mio. | 3.4 mio. | 31.5 mio. | 16.2 mio. | 33 | |
| 201701/01/2017 – 31/12/2017 | 22.3 mio. | 3.2 mio. | 26.1 mio. | 14 mio. | 36 | |
| 201601/01/2016 – 31/12/2016 | 18.6 mio. | 4 mio. | 20.3 mio. | 10.9 mio. | 25 | |
| 201501/01/2015 – 31/12/2015 | 9.6 mio. | 3.5 mio. | 11.7 mio. | 6.9 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 6 mio. | 1.8 mio. | 6.8 mio. | 3.1 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 1.5 mio. | 206 t. | 2.1 mio. | 1.3 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 583 t. | -141 t. | 1.9 mio. | 1.1 mio. | - |
Compared to 4.554 companies in Computerprogrammering
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Try company screeningThe CVR number of IMOTIONS A/S is 33504004.
IMOTIONS A/S is owned by IMOTIONS A/S and Smart Eye Aktiebolag (publ).
The management of IMOTIONS A/S consists of Peter Hartzbech.
The board of IMOTIONS A/S consists of Nils Martin Krantz, Mats Tore Benjaminsson and Peter Hartzbech, with Nils Martin Krantz as chair.
In 2025, IMOTIONS A/S reported a gross profit of DKK 54,504,742.
IMOTIONS A/S had 47 employees in 2026 according to the Danish CVR register.
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IMOTIONS A/S has published its annual report for 2025. Gross profit came to DKK 54,504,742, and the net result was DKK 6,907,143.
IMOTIONS A/S has published its annual report for 2024. Gross profit came to DKK 44,428,508, and the net result was DKK 2,511,111.
IMOTIONS A/S has published its annual report for 2023. Gross profit came to DKK 38,677,997, and the net result was DKK 1,114,705.
IMOTIONS A/S has published its annual report for 2022. Gross profit came to DKK 26,488,249, and the net result was DKK -10,259,201.
As of April 26, 2023, Mats Tore Benjaminsson has joined the board of directors of IMOTIONS A/S.
As of April 26, 2023, Johan Martin Bjuve has left the board of directors of IMOTIONS A/S.
As of April 20, 2023, Thorsten Larsen-Seul has stepped down as director of IMOTIONS A/S.
As of December 13, 2022, Peter Hartzbech has joined the board of directors of IMOTIONS A/S.
As of December 13, 2022, Nils Martin Krantz has joined the board of directors of IMOTIONS A/S.
As of December 13, 2022, Johan Martin Bjuve has joined the board of directors of IMOTIONS A/S.
As of December 13, 2022, Ulrik Jensen has left the board of directors of IMOTIONS A/S.
As of December 13, 2022, Anders Lyrheden has left the board of directors of IMOTIONS A/S.
As of December 12, 2022, Nils Martin Krantz has left the board of directors of IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2021. Gross profit came to DKK 35,053,493, and the net result was DKK -125,593.
As of November 25, 2021, Ulrik Jensen has joined the board of directors of IMOTIONS A/S.
As of November 25, 2021, Anders Lyrheden has joined the board of directors of IMOTIONS A/S.
As of November 25, 2021, Nils Martin Krantz has joined the board of directors of IMOTIONS A/S.
As of November 25, 2021, Holger Lunden has left the board of directors of IMOTIONS A/S.
As of November 25, 2021, Peter Hartzbech has left the board of directors of IMOTIONS A/S.
As of November 25, 2021, is registered as an owner of IMOTIONS A/S with an ownership share of 90%.
As of November 24, 2021, Ulrik Jensen has left the board of directors of IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2020. Gross profit came to DKK 32,336,735, and the net result was DKK 1,023,952.
IMOTIONS A/S has published its annual report for 2019. Gross profit came to DKK 24,802,261, and the net result was DKK 2,522,417.
IMOTIONS A/S has published its annual report for 2018. Gross profit came to DKK 21,150,335, and the net result was DKK 3,407,691.
As of July 9, 2018, Thorsten Larsen-Seul is registered as director of IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2017. Gross profit came to DKK 22,327,797, and the net result was DKK 3,162,953.
As of October 23, 2017, Holger Lunden has joined the board of directors of IMOTIONS A/S.
As of October 23, 2017, Louise Koefoed Lunden has left the board of directors of IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2016. Gross profit came to DKK 18,634,513, and the net result was DKK 3,973,726.
IMOTIONS A/S has published its annual report for 2015. Gross profit came to DKK 9,625,425, and the net result was DKK 3,534,601.
As of June 13, 2015, IMOTIONS A/S is registered as an owner of IMOTIONS A/S with an ownership share of 5%.
IMOTIONS A/S has published its annual report for 2014. Gross profit came to DKK 5,979,019, and the net result was DKK 1,805,623.
As of March 1, 2015, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of IMOTIONS A/S.
As of March 1, 2015, AP STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2013. Gross profit came to DKK 1,475,479, and the net result was DKK 206,138.
On May 21, 2013, the company changed its name from IMOTIONS - EYE TRACKING A/S to IMOTIONS A/S.
IMOTIONS A/S has published its annual report for 2012. Gross profit came to DKK 582,846, and the net result was DKK -141,267.
As of January 10, 2013, Louise Koefoed Lunden has joined the board of directors of IMOTIONS A/S.
As of January 10, 2013, Simon Falbe-Hansen has left the board of directors of IMOTIONS A/S.
As of January 1, 2013, AP STATSAUTORISEREDE REVISORER P/S has been appointed auditor of IMOTIONS A/S.
As of December 31, 2012, ALBERT PEDERSEN. STATSAUTORISEREDEREVISORER I/S has stepped down as auditor of IMOTIONS A/S.
As of June 22, 2012, Ulrik Jensen has joined the board of directors of IMOTIONS A/S.
As of June 22, 2012, Simon Falbe-Hansen has joined the board of directors of IMOTIONS A/S.
As of June 22, 2012, Louise Koefoed Lunden has left the board of directors of IMOTIONS A/S.
As of February 28, 2011, Peter Hartzbech has joined the board of directors of IMOTIONS A/S.
As of February 28, 2011, Louise Koefoed Lunden has joined the board of directors of IMOTIONS A/S.
On February 28, 2011, the company changed its name from IMOTIONS - EYE TRACKING ApS to IMOTIONS - EYE TRACKING A/S.
As of February 23, 2011, ALBERT PEDERSEN. STATSAUTORISEREDEREVISORER I/S has been appointed auditor of IMOTIONS A/S.
As of February 23, 2011, Peter Hartzbech is registered as adm. dir. of IMOTIONS A/S.
IMOTIONS A/S was founded on February 23, 2011.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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