CVR: 32288014
Secondary names: Servicemind Denmark ApS, Servicemind.com ApS, Retailmind ApS
DKK 2,068,975
Gross profit
Net result: DKK -646,253
Dive Group OÜ
CVR · view ownership and management
Director role ended: Jakob Vestergaard
CVR · 30/06/2022
View the full event history
Dive Shoptimizer ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2009. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The management consists of Kerli Soosaar. The company is owned by Dive Group OÜ. The company has 8 employees (2018). In 2025, the company reported a gross profit of DKK 2,068,975 and a net result of DKK -646,253 compared with DKK -865,273 the year before. Equity in the 2025 report amounted to DKK -1,879,120.
Source: annual report 2025, Danish Business Authority
The financial health of Dive Shoptimizer ApS appears to be concerning, marked by consistent losses and negative equity over the past five years. Gross profit peaked at 2,072,597 DKK in 2024 but has shown volatility, with a significant drop to 294,722 DKK in 2022 before recovering slightly in subsequent years. The company's equity has deteriorated from -396,968 DKK in 2021 to -1,879,120 DKK in 2025, indicating increasing financial strain. With no disclosed revenue figures, the reliance on gross profit highlights potential vulnerabilities in sustaining operations, raising concerns about its long-term viability in the market analysis and public opinion polling industry.
AI-generated summary · Generated 14/08/2026
Virksomhedens formål er markedsanalyse og offentlig meningsmåling
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.1 mio. | -646 t. | 2.6 mio. | -1.9 mio. | 4 | |
| 202401/01/2024 – 31/12/2024 | 2.1 mio. | -865 t. | 2.6 mio. | -1.3 mio. | 5 | |
| 202301/01/2023 – 31/12/2023 | 709 t. | -265 t. | 493 t. | -1.5 mio. | 2 | |
| 202201/01/2022 – 31/12/2022 | 295 t. | -820 t. | 529 t. | -1.2 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 1.1 mio. | -532 t. | 1.1 mio. | -397 t. | 4 | |
| 201901/10/2018 – 30/09/2019 | 2.4 mio. | 586 t. | 2.1 mio. | 1.3 mio. | 4 | |
| 201801/10/2017 – 30/09/2018 | 1.5 mio. | 902 t. | 1.9 mio. | 1.5 mio. | 2 | |
| 201701/10/2016 – 30/09/2017 | 717 t. | 367 t. | 1.2 mio. | 909 t. | 2 | |
| 201601/10/2015 – 30/09/2016 | 800 t. | 114 t. | 956 t. | 542 t. | - | |
| 201501/10/2014 – 30/09/2015 | 1.1 mio. | 316 t. | 1.1 mio. | 428 t. | - | |
| 201401/10/2013 – 30/09/2014 | 1.4 mio. | 237 t. | 826 t. | 412 t. | - | |
| 201301/10/2012 – 30/09/2013 | 2.2 mio. | 154 t. | 913 t. | 174 t. | - |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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Try company screeningDive Shoptimizer ApS was founded on 9 July 2009.
Dive Shoptimizer ApS is registered under the industry Markedsanalyse og offentlig meningsmåling (industry code 732000).
Dive Shoptimizer ApS had 8 employees in 2018 according to the Danish CVR register.
Dive Shoptimizer ApS is owned by Dive Group OÜ.
In 2025, Dive Shoptimizer ApS reported a gross profit of DKK 2,068,975.
The management of Dive Shoptimizer ApS consists of Kerli Soosaar.
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Dive Shoptimizer ApS has published its annual report for 2025. Gross profit came to DKK 2,068,975, and the net result was DKK -646,253.
Dive Shoptimizer ApS has published its annual report for 2024. Gross profit came to DKK 2,072,597, and the net result was DKK -865,273.
Dive Shoptimizer ApS has published its annual report for 2023. Gross profit came to DKK 709,173, and the net result was DKK -265,386.
Dive Shoptimizer ApS has published its annual report for 2022. Gross profit came to DKK 294,722, and the net result was DKK -820,217.
Dive Shoptimizer ApS has published its annual report for 2021. Gross profit came to DKK 1,089,398, and the net result was DKK -532,254.
As of June 30, 2022, Jakob Vestergaard has stepped down as director of Dive Shoptimizer ApS.
Dive Shoptimizer ApS has published its interim report for the period October 1, 2019 – December 31, 2020.
As of December 2, 2020, Jakob Vestergaard is registered as director of Dive Shoptimizer ApS.
As of December 1, 2020, Søren Lybye has stepped down as director of Dive Shoptimizer ApS.
As of June 29, 2020, is registered as an owner of Dive Shoptimizer ApS with an ownership share of 100%.
As of March 6, 2020, Kerli Soosaar is registered as director of Dive Shoptimizer ApS.
Dive Shoptimizer ApS has published its annual report for 2019. Gross profit came to DKK 2,445,176, and the net result was DKK 585,570.
As of December 2, 2019, NATIONALREVISION REGISTREREDE REVISORER A/S has stepped down as auditor of Dive Shoptimizer ApS.
Dive Shoptimizer ApS has published its annual report for 2018. Gross profit came to DKK 1,459,977, and the net result was DKK 902,091.
As of October 16, 2018, NATIONALREVISION REGISTREREDE REVISORER A/S has been appointed auditor of Dive Shoptimizer ApS.
As of October 16, 2018, PDST 9 ApS has stepped down as auditor of Dive Shoptimizer ApS.
Dive Shoptimizer ApS has published its annual report for 2017. Gross profit came to DKK 717,194, and the net result was DKK 367,422.
Dive Shoptimizer ApS has published its annual report for 2016. Gross profit came to DKK 800,255, and the net result was DKK 114,103.
Dive Shoptimizer ApS has published its annual report for 2015. Gross profit came to DKK 1,093,538, and the net result was DKK 316,114.
Dive Shoptimizer ApS has published its annual report for 2014. Gross profit came to DKK 1,387,060, and the net result was DKK 237,323.
As of September 21, 2014, PDST 9 ApS has been appointed auditor of Dive Shoptimizer ApS.
As of September 21, 2014, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Dive Shoptimizer ApS.
Dive Shoptimizer ApS has published its annual report for 2013. Gross profit came to DKK 2,172,602, and the net result was DKK 153,578.
Dive Shoptimizer ApS has published its interim report for the period January 1, 2012 – September 30, 2012.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Dive Shoptimizer ApS.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Dive Shoptimizer ApS.
As of July 9, 2009, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Dive Shoptimizer ApS.
As of July 9, 2009, Søren Lybye is registered as director of Dive Shoptimizer ApS.
Dive Shoptimizer ApS was founded on July 9, 2009.
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