Owners, management and financials
CVR: 31626919
Secondary names: 2AD MEDIA ApS
Previous names: 2AD MEDIA ApS, AMILLIONMAILS ApS
DKK 5,738,481
Gross profit
Net result: DKK -2,248,400
JAWAH HOLDING ApS (20-24,99%), inQvation ApS (25-33,32%)
2 more
CVR · view owners
Andreas Knipschildt Jürgensen, Anders Christian Rantzau Rasmussen
Board: Christoffer Leif Feilberg (chair) and 6 members
CVR · view management
Active
Founded 14 August 2008
CVR · view overview
5 employees
CVR · 2026
Owner registered: Newion III B.V
CVR · 20/10/2021
View the full event history
Passendo ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2008. The company is registered under the industry Indrykning af reklamer i medier. The company was previously named AMILLIONMAILS ApS and 2AD MEDIA ApS. The management consists of Andreas Knipschildt Jürgensen and Anders Christian Rantzau Rasmussen. The board consists of Christoffer Leif Feilberg (chair), Anders Christian Rantzau Rasmussen, Andreas Knipschildt Jürgensen and Cecilie Sofie Anker Andersen. The company's owners include JAWAH HOLDING ApS, inQvation ApS and GMH Holding ApS. The company has 5 employees (2026). In 2025, the company reported a gross profit of DKK 5,738,481 and a net result of DKK -2,248,400 compared with DKK 846,977 the year before. Equity in the 2025 report amounted to DKK 5,054,102.
Source: annual report 2025, Danish Business Authority
Passendo ApS is currently experiencing financial instability, with a notable decline in profitability over recent years. The gross profit has decreased from 9,669,619 DKK in 2023 to 5,738,481 DKK in 2025, while the company reported losses in three out of the last five years, culminating in a loss of 2,248,400 DKK in 2025. Despite a relatively healthy equity position of 5,054,102 DKK, the significant fluctuations in profit and the recent downturn raise concerns about its operational efficiency and market position within the advertising industry. The absence of revenue data further complicates the assessment of its overall financial health and growth trajectory.
AI-generated summary · Generated 15/08/2026
Selskabets formål er gennem teknologi, herunder IT, at bistå virksomheder med kommercialisering af e-mails og dermed relateret forretning.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.7 mio. | -2.2 mio. | 17 mio. | 5.1 mio. | 7 | |
| 202401/01/2024 – 31/12/2024 | 7.9 mio. | 847 t. | 19.2 mio. | 7.3 mio. | 11 | |
| 202301/01/2023 – 31/12/2023 | 9.7 mio. | -772 t. | 19.8 mio. | 6.5 mio. | 11 | |
| 202201/01/2022 – 31/12/2022 | 206 t. | -9.5 mio. | 16.8 mio. | 2.8 mio. | 20 | |
| 202101/01/2021 – 31/12/2021 | 1.3 mio. | -7.2 mio. | 21.9 mio. | 9.3 mio. | 15 | |
| 202001/01/2020 – 31/12/2020 | 2.5 mio. | -1.8 mio. | 10.6 mio. | -628 t. | 8 | |
| 201901/01/2019 – 31/12/2019 | 1.5 mio. | -1.1 mio. | 5.7 mio. | -476 t. | 7 | |
| 201801/01/2018 – 31/12/2018 | 111 t. | -923 t. | 3.9 mio. | -51 t. | 4 | |
| 201701/01/2017 – 31/12/2017 | 494 t. | -603 t. | 3.4 mio. | 872 t. | 5 | |
| 201601/01/2016 – 31/12/2016 | 1.4 mio. | 10 t. | 1.1 mio. | 135 t. | - | |
| 201501/01/2015 – 31/12/2015 | 2 mio. | 379 t. | 1.7 mio. | 504 t. | - | |
| 201401/01/2014 – 31/12/2014 | 1.6 mio. | 185 t. | 1.5 mio. | 310 t. | - | |
| 201301/01/2013 – 31/12/2013 | 1.4 mio. | 247 t. | 1.1 mio. | 308 t. | - | |
| 201201/01/2012 – 31/12/2012 | 1.4 mio. | -40 t. | 1 mio. | 254 t. | - |
Compared to 99 companies in Indrykning af reklamer i medier
Comparison is based on industry median values
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Try company screeningThe CVR number of Passendo ApS is 31626919.
The owners of Passendo ApS include JAWAH HOLDING ApS, inQvation ApS and GMH Holding ApS.
The management of Passendo ApS consists of Andreas Knipschildt Jürgensen and Anders Christian Rantzau Rasmussen.
The board of Passendo ApS consists of Christoffer Leif Feilberg, Anders Christian Rantzau Rasmussen and Andreas Knipschildt Jürgensen, with Christoffer Leif Feilberg as chair.
In 2025, Passendo ApS reported a gross profit of DKK 5,738,481.
Passendo ApS had 5 employees in 2026 according to the Danish CVR register.
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Passendo ApS has published its annual report for 2025. Gross profit came to DKK 5,738,481, and the net result was DKK -2,248,400.
Address changed to Ewaldsgade 7, 2200 København N (May 21, 2026).
Contact info changed: new phone: 29680833, new email: [email protected], new website: www.passendo.com (May 21, 2026).
Passendo ApS has published its annual report for 2024. Gross profit came to DKK 7,888,641, and the net result was DKK 846,977.
As of February 1, 2025, Franciscus Antonius Claassen has joined the board of directors of Passendo ApS.
As of February 1, 2025, John Bernhard Sjölander has left the board of directors of Passendo ApS.
Passendo ApS has published its annual report for 2023. Gross profit came to DKK 9,669,619, and the net result was DKK -772,429.
As of November 1, 2023, Jan Ankjær Jensen has joined the board of directors of Passendo ApS.
As of November 1, 2023, Christian Damsgaard Tost has left the board of directors of Passendo ApS.
Passendo ApS has published its annual report for 2022. Gross profit came to DKK 206,181, and the net result was DKK -9,528,254.
Passendo ApS has published its annual report for 2021. Gross profit came to DKK 1,312,643, and the net result was DKK -7,163,095.
As of March 21, 2022, Christoffer Leif Feilberg has joined the board of directors of Passendo ApS.
As of March 21, 2022, Christian Damsgaard Tost has joined the board of directors of Passendo ApS.
As of March 21, 2022, Cecilie Sofie Anker Andersen has joined the board of directors of Passendo ApS.
As of March 21, 2022, Frédéric Dewar Lachaud has joined the board of directors of Passendo ApS.
As of March 21, 2022, Richard Mark Ashton has left the board of directors of Passendo ApS.
As of March 20, 2022, Christian Damsgaard Tost has left the board of directors of Passendo ApS.
As of October 20, 2021, Richard Mark Ashton has joined the board of directors of Passendo ApS.
As of October 20, 2021, John Bernhard Sjölander has joined the board of directors of Passendo ApS.
As of October 20, 2021, Simon Goldschmidt has left the board of directors of Passendo ApS.
As of October 20, 2021, is registered as an owner of Passendo ApS with an ownership share of 20%.
As of July 1, 2021, GMH Holding ApS is registered as an owner of Passendo ApS with an ownership share of 20%.
Passendo ApS has published its annual report for 2020. Gross profit came to DKK 2,488,535, and the net result was DKK -1,837,239.
As of October 9, 2020, Christian Damsgaard Tost has joined the board of directors of Passendo ApS.
As of October 9, 2020, Simon Goldschmidt has joined the board of directors of Passendo ApS.
As of October 8, 2020, Christian Damsgaard Tost has left the board of directors of Passendo ApS.
As of October 2, 2020, Christian Damsgaard Tost has joined the board of directors of Passendo ApS.
As of October 2, 2020, Claus Zibrandtsen has left the board of directors of Passendo ApS.
Passendo ApS has published its annual report for 2019. Gross profit came to DKK 1,453,892, and the net result was DKK -1,099,474.
As of January 24, 2020, Nicolas Georges Trad has left the board of directors of Passendo ApS.
As of January 24, 2020, David Heilmann has left the board of directors of Passendo ApS.
As of January 24, 2020, inQvation ApS is registered as an owner of Passendo ApS with an ownership share of 25%.
As of October 28, 2019, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Passendo ApS.
As of July 4, 2019, Claus Zibrandtsen has joined the board of directors of Passendo ApS.
As of July 4, 2019, JAWAH HOLDING ApS is registered as an owner of Passendo ApS with an ownership share of 20%.
As of June 28, 2019, REVISORKOMPAGNIET GODKENDT REVISIONSANPARTSSELSKAB has stepped down as auditor of Passendo ApS.
Passendo ApS has published its annual report for 2018. Gross profit came to DKK 110,641, and the net result was DKK -923,007.
Passendo ApS has published its annual report for 2017. Gross profit came to DKK 493,962, and the net result was DKK -602,729.
As of November 22, 2017, Jakob Lund Johansen has left the board of directors of Passendo ApS.
As of November 22, 2017, Jakob Lund Johansen has stepped down as director of Passendo ApS.
As of July 3, 2017, REVISORKOMPAGNIET GODKENDT REVISIONSANPARTSSELSKAB has been appointed auditor of Passendo ApS.
As of March 20, 2017, Nicolas Georges Trad has joined the board of directors of Passendo ApS.
As of March 20, 2017, Jakob Lund Johansen has joined the board of directors of Passendo ApS.
As of March 20, 2017, Anders Christian Rantzau Rasmussen has joined the board of directors of Passendo ApS.
As of March 20, 2017, David Heilmann has joined the board of directors of Passendo ApS.
As of March 20, 2017, Andreas Knipschildt Jürgensen has joined the board of directors of Passendo ApS.
As of March 20, 2017, Jakob Lund Johansen is registered as director of Passendo ApS.
As of March 20, 2017, Andreas Knipschildt Jürgensen is registered as adm. dir. of Passendo ApS.
As of March 19, 2017, Jakob Lund Johansen has stepped down as adm. dir. of Passendo ApS.
On March 8, 2017, the company changed its name from AMILLIONMAILS ApS to Passendo ApS.
Passendo ApS has published its annual report for 2016. Gross profit came to DKK 1,446,948, and the net result was DKK 10,094.
Passendo ApS has published its annual report for 2015. Gross profit came to DKK 1,997,509, and the net result was DKK 378,800.
Passendo ApS has published its annual report for 2014. Gross profit came to DKK 1,570,378, and the net result was DKK 185,175.
Passendo ApS has published its annual report for 2013. Gross profit came to DKK 1,443,194, and the net result was DKK 247,109.
On January 21, 2014, the company changed its name from 2AD MEDIA ApS to AMILLIONMAILS ApS.
Passendo ApS has published its annual report for 2012. Gross profit came to DKK 1,417,980, and the net result was DKK -39,997.
As of May 20, 2010, Jakob Lund Johansen is registered as adm. dir. of Passendo ApS.
As of May 20, 2010, Anders Christian Rantzau Rasmussen is registered as director of Passendo ApS.
As of May 20, 2010, Robin Jon Christensen has stepped down as adm. dir. of Passendo ApS.
As of August 14, 2008, Robin Jon Christensen is registered as adm. dir. of Passendo ApS.
Passendo ApS was founded on August 14, 2008.
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