Owners, management and financials
CVR: 36044969
Secondary names: PlayAd Media Group Denmark ApS
Previous names: PLAYAD MEDIA GROUP DENMARK ApS
DKK 5,789,520
Gross profit
Net result: DKK -20,913
ShowHeroes Nordics AB (100%)
CVR · view owners
Jens Anders Edslev
Board: Thomas Adam Power (chair) and 2 members
CVR · view management
Active
Founded 7 July 2014
CVR · view overview
6 employees
CVR · 2026
Name registered: ShowHeroes ApS
CVR · 24/01/2022
View the full event history
ShowHeroes ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2014. The company is registered under the industry Indrykning af reklamer i medier. The company was previously named PLAYAD MEDIA GROUP DENMARK ApS. The management consists of Jens Anders Edslev. The board consists of Thomas Adam Power (chair), Camilla Maria Anger and Jens Anders Edslev. The company is owned by ShowHeroes Nordics AB. The company has 6 employees (2026). In 2025, the company reported a gross profit of DKK 5,789,520 and a net result of DKK -20,913 compared with DKK 1,063,743 the year before. Equity in the 2025 report amounted to DKK -4,027,831.
Source: annual report 2025, Danish Business Authority
The financial health of ShowHeroes ApS shows a mixed trajectory, with fluctuating gross profits and a concerning equity position. In 2025, the company reported a gross profit of 5,789,520 DKK but incurred a loss of 20,913 DKK, indicating potential challenges in maintaining profitability. Notably, gross profit has generally increased from 433,224 DKK in 2021 to 7,168,583 DKK in 2023, suggesting a positive trend in operational performance despite previous losses. However, the negative equity, which reached -4,027,831 DKK in 2025, raises concerns about financial stability and long-term sustainability within the advertising industry. Overall, while there are signs of growth in gross profit, the persistent losses and equity deficits highlight significant risks that need to be addressed.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med udvikling, service og salg af teknologibaserede produkter og tjenesteydelser, online markedsføring samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.8 mio. | -21 t. | 11 mio. | -4 mio. | 6 | |
| 202401/01/2024 – 31/12/2024 | 6.7 mio. | 1.1 mio. | 12.2 mio. | -4 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 7.2 mio. | 1.7 mio. | 12.6 mio. | -5.1 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | 3.3 mio. | -529 t. | 6.2 mio. | -6.7 mio. | 6 | |
| 202101/01/2021 – 31/12/2021 | 433 t. | -3.1 mio. | 3 mio. | -6.2 mio. | 5 | |
| 202001/01/2020 – 31/12/2020 | 668 t. | -3.4 mio. | 3.6 mio. | -8.1 mio. | 6 | |
| 201901/01/2019 – 31/12/2019 | 1.5 mio. | -2.5 mio. | 3.7 mio. | -4.7 mio. | 6 | |
| 201801/01/2018 – 31/12/2018 | 1.7 mio. | -1.8 mio. | 4.6 mio. | -2.2 mio. | 5 | |
| 201701/01/2017 – 31/12/2017 | 2 mio. | -1.5 mio. | 3.7 mio. | -1.5 mio. | 5 | |
| 201601/01/2016 – 31/12/2016 | 1.8 mio. | -611 t. | 4.2 mio. | 22 t. | 4 |
Compared to 98 companies in Indrykning af reklamer i medier
Comparison is based on industry median values
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Try company screeningThe CVR number of ShowHeroes ApS is 36044969.
ShowHeroes ApS is owned by ShowHeroes Nordics AB.
The management of ShowHeroes ApS consists of Jens Anders Edslev.
The board of ShowHeroes ApS consists of Thomas Adam Power, Camilla Maria Anger and Jens Anders Edslev, with Thomas Adam Power as chair.
In 2025, ShowHeroes ApS reported a gross profit of DKK 5,789,520.
ShowHeroes ApS had 6 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 53745507, new email: [email protected], new website: showheroes.com (September 12, 2026).
As of September 1, 2026, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of ShowHeroes ApS.
As of September 1, 2026, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2025. Gross profit came to DKK 5,789,520, and the net result was DKK -20,913.
ShowHeroes ApS has published its annual report for 2024. Gross profit came to DKK 6,657,650, and the net result was DKK 1,063,743.
ShowHeroes ApS has published its annual report for 2023. Gross profit came to DKK 7,168,583, and the net result was DKK 1,677,211.
As of December 18, 2023, Thomas Adam Power has joined the board of directors of ShowHeroes ApS.
As of December 18, 2023, Marc Schäfer has left the board of directors of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2022. Gross profit came to DKK 3,291,883, and the net result was DKK -529,114.
As of June 1, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ShowHeroes ApS.
As of May 31, 2023, EY Godkendt Revisionspartnerselskab has stepped down as auditor of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2021. Gross profit came to DKK 433,224, and the net result was DKK -3,107,893.
On January 24, 2022, the company changed its name from PLAYAD MEDIA GROUP DENMARK ApS to ShowHeroes ApS.
As of December 15, 2021, Camilla Maria Anger has joined the board of directors of ShowHeroes ApS.
As of December 15, 2021, Lars Blomberg has left the board of directors of ShowHeroes ApS.
As of December 15, 2021, is registered as an owner of ShowHeroes ApS with an ownership share of 100%.
ShowHeroes ApS has published its annual report for 2020. Gross profit came to DKK 668,362, and the net result was DKK -3,396,900.
ShowHeroes ApS has published its annual report for 2019. Gross profit came to DKK 1,509,646, and the net result was DKK -2,510,823.
As of September 30, 2019, Jens Anders Edslev has joined the board of directors of ShowHeroes ApS.
As of September 30, 2019, Jesper Stryhn Katz has left the board of directors of ShowHeroes ApS.
As of September 30, 2019, Jens Anders Edslev is registered as adm. dir. of ShowHeroes ApS.
As of September 30, 2019, Jesper Stryhn Katz has stepped down as director of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2018. Gross profit came to DKK 1,655,400, and the net result was DKK -1,753,460.
ShowHeroes ApS has published its annual report for 2017. Gross profit came to DKK 2,040,932, and the net result was DKK -1,475,199.
ShowHeroes ApS has published its annual report for 2016. Gross profit came to DKK 1,826,672, and the net result was DKK -610,863.
As of May 20, 2016, Marc Schäfer has joined the board of directors of ShowHeroes ApS.
As of May 20, 2016, Cecilia Bäckman has left the board of directors of ShowHeroes ApS.
ShowHeroes ApS has published its interim report for the period July 7, 2014 to December 31, 2015.
As of October 10, 2014, EY Godkendt Revisionspartnerselskab has been appointed auditor of ShowHeroes ApS.
As of October 10, 2014, JUT NR. 2180 A/S has stepped down as auditor of ShowHeroes ApS.
As of July 7, 2014, JUT NR. 2180 A/S has been appointed auditor of ShowHeroes ApS.
As of July 7, 2014, Jesper Stryhn Katz has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Lars Blomberg has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Cecilia Bäckman has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Jesper Stryhn Katz is registered as director of ShowHeroes ApS.
ShowHeroes ApS was founded on July 7, 2014.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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