CVR: 36044969
Secondary names: PlayAd Media Group Denmark ApS
DKK 5,789,520
Gross profit
Net result: DKK -20,913
ShowHeroes Nordics AB
CVR · view ownership and management
Owner registered: ShowHeroes Nordics AB
CVR · 15/12/2021
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ShowHeroes ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2014. The company is registered under the industry Indrykning af reklamer i medier. The management consists of Jens Anders Edslev. The company is owned by ShowHeroes Nordics AB. The company has 4 employees (2018). In 2025, the company reported a gross profit of DKK 5,789,520 and a net result of DKK -20,913 compared with DKK 1,063,743 the year before. Equity in the 2025 report amounted to DKK -4,027,831.
Source: annual report 2025, Danish Business Authority
The financial health of ShowHeroes ApS shows a mixed trajectory, with fluctuating gross profits and a concerning equity position. In 2025, the company reported a gross profit of 5,789,520 DKK but incurred a loss of 20,913 DKK, indicating potential challenges in maintaining profitability. Notably, gross profit has generally increased from 433,224 DKK in 2021 to 7,168,583 DKK in 2023, suggesting a positive trend in operational performance despite previous losses. However, the negative equity, which reached -4,027,831 DKK in 2025, raises concerns about financial stability and long-term sustainability within the advertising industry. Overall, while there are signs of growth in gross profit, the persistent losses and equity deficits highlight significant risks that need to be addressed.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med udvikling, service og salg af teknologibaserede produkter og tjenesteydelser, online markedsføring samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.8 mio. | -21 t. | 11 mio. | -4 mio. | 6 | |
| 202401/01/2024 – 31/12/2024 | 6.7 mio. | 1.1 mio. | 12.2 mio. | -4 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 7.2 mio. | 1.7 mio. | 12.6 mio. | -5.1 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | 3.3 mio. | -529 t. | 6.2 mio. | -6.7 mio. | 6 | |
| 202101/01/2021 – 31/12/2021 | 433 t. | -3.1 mio. | 3 mio. | -6.2 mio. | 5 | |
| 202001/01/2020 – 31/12/2020 | 668 t. | -3.4 mio. | 3.6 mio. | -8.1 mio. | 6 | |
| 201901/01/2019 – 31/12/2019 | 1.5 mio. | -2.5 mio. | 3.7 mio. | -4.7 mio. | 6 | |
| 201801/01/2018 – 31/12/2018 | 1.7 mio. | -1.8 mio. | 4.6 mio. | -2.2 mio. | 5 | |
| 201701/01/2017 – 31/12/2017 | 2 mio. | -1.5 mio. | 3.7 mio. | -1.5 mio. | 5 | |
| 201601/01/2016 – 31/12/2016 | 1.8 mio. | -611 t. | 4.2 mio. | 22 t. | 4 |
Compared to 100 companies in Indrykning af reklamer i medier
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Try company screeningShowHeroes ApS was founded on 7 July 2014.
ShowHeroes ApS is registered under the industry Indrykning af reklamer i medier (industry code 731200).
ShowHeroes ApS had 4 employees in 2018 according to the Danish CVR register.
ShowHeroes ApS is owned by ShowHeroes Nordics AB.
showheroes.com belongs to ShowHeroes ApS, CVR number 36044969.
In 2025, ShowHeroes ApS reported a gross profit of DKK 5,789,520.
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ShowHeroes ApS has published its annual report for 2025. Gross profit came to DKK 5,789,520, and the net result was DKK -20,913.
ShowHeroes ApS has published its annual report for 2024. Gross profit came to DKK 6,657,650, and the net result was DKK 1,063,743.
ShowHeroes ApS has published its annual report for 2023. Gross profit came to DKK 7,168,583, and the net result was DKK 1,677,211.
As of December 18, 2023, Thomas Adam Power has joined the board of directors of ShowHeroes ApS.
As of December 18, 2023, Marc Schäfer has left the board of directors of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2022. Gross profit came to DKK 3,291,883, and the net result was DKK -529,114.
As of June 1, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ShowHeroes ApS.
As of May 31, 2023, EY Godkendt Revisionspartnerselskab has stepped down as auditor of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2021. Gross profit came to DKK 433,224, and the net result was DKK -3,107,893.
As of December 15, 2021, Camilla Maria Anger has joined the board of directors of ShowHeroes ApS.
As of December 15, 2021, Lars Blomberg has left the board of directors of ShowHeroes ApS.
As of December 15, 2021, is registered as an owner of ShowHeroes ApS with an ownership share of 100%.
ShowHeroes ApS has published its annual report for 2020. Gross profit came to DKK 668,362, and the net result was DKK -3,396,900.
ShowHeroes ApS has published its annual report for 2019. Gross profit came to DKK 1,509,646, and the net result was DKK -2,510,823.
As of September 30, 2019, Jens Anders Edslev has joined the board of directors of ShowHeroes ApS.
As of September 30, 2019, Jesper Stryhn Katz has left the board of directors of ShowHeroes ApS.
As of September 30, 2019, Jens Anders Edslev is registered as adm. dir. of ShowHeroes ApS.
As of September 30, 2019, Jesper Stryhn Katz has stepped down as director of ShowHeroes ApS.
ShowHeroes ApS has published its annual report for 2018. Gross profit came to DKK 1,655,400, and the net result was DKK -1,753,460.
ShowHeroes ApS has published its annual report for 2017. Gross profit came to DKK 2,040,932, and the net result was DKK -1,475,199.
ShowHeroes ApS has published its annual report for 2016. Gross profit came to DKK 1,826,672, and the net result was DKK -610,863.
As of May 20, 2016, Marc Schäfer has joined the board of directors of ShowHeroes ApS.
As of May 20, 2016, Cecilia Bäckman has left the board of directors of ShowHeroes ApS.
ShowHeroes ApS has published its interim report for the period July 7, 2014 – December 31, 2015.
As of October 10, 2014, EY Godkendt Revisionspartnerselskab has been appointed auditor of ShowHeroes ApS.
As of October 10, 2014, JUT NR. 2180 A/S has stepped down as auditor of ShowHeroes ApS.
As of July 7, 2014, JUT NR. 2180 A/S has been appointed auditor of ShowHeroes ApS.
As of July 7, 2014, Jesper Stryhn Katz has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Lars Blomberg has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Cecilia Bäckman has joined the board of directors of ShowHeroes ApS.
As of July 7, 2014, Jesper Stryhn Katz is registered as director of ShowHeroes ApS.
ShowHeroes ApS was founded on July 7, 2014.
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