Owners, management and financials
CVR: 81808619
Secondary names: WHITE SPORT EJENDOMME ApS, WHITE SPORT FINANS ApS, WHITE SPORT HOLDING ApS
Previous names: AMA'R SPORT ApS
DKK 2,008,728
Gross profit
Net result: DKK 170,978
MONA LISA HOLDING ApS (66,66-89,99%), C. Melsted ApS (10-14,99%)
CVR · view owners
Michael Tolboe Pedersen
CVR · view management
Active
Founded 30 June 1976
CVR · view overview
9 employees
CVR · 2018
Owner registered: MONA LISA HOLDING ApS
CVR · 01/03/2022
View the full event history
WHITE SPORT ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 1976. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The company was previously named AMA'R SPORT ApS. The management consists of Michael Tolboe Pedersen. The company is owned by MONA LISA HOLDING ApS and C. Melsted ApS. The company has 9 employees (2018). In 2025, the company reported a gross profit of DKK 2,008,728 and a net result of DKK 170,978 compared with DKK -867,891 the year before. Equity in the 2025 report amounted to DKK 668,902.
Source: annual report 2025, Danish Business Authority
WHITE SPORT ApS demonstrates a fluctuating financial health with recent profitability in 2025, reporting a profit of 170,978 DKK and a gross profit of 2,008,728 DKK. However, the company has experienced significant volatility, with losses in 2024 and 2022, indicating challenges in maintaining consistent profitability. Equity has decreased from 2,065,813 DKK in 2023 to 668,902 DKK in 2025, raising concerns about financial stability. Despite these challenges, the gross profit margins have shown resilience, suggesting potential for recovery within the sporting goods retail sector. Overall, while there are strengths in gross profit margins, the declining equity and inconsistent profits highlight a need for strategic improvements.
AI-generated summary · Generated 16/08/2026
Selskabets formål er indkøb og salg af sportsartikler samt anden dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 171 t. | 5 mio. | 669 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | - | -868 t. | 5.7 mio. | 498 t. | 5 | |
| 202301/01/2023 – 31/12/2023 | - | 685 t. | 5.7 mio. | 2.1 mio. | 5 | |
| 202201/01/2022 – 31/12/2022 | - | -84 t. | 5.5 mio. | 1.4 mio. | 4 | |
| 202101/01/2021 – 31/12/2021 | - | 85 t. | 4.6 mio. | 1.5 mio. | 5 | |
| 202001/01/2020 – 31/12/2020 | - | -143 t. | 4.3 mio. | 1.4 mio. | 8 | |
| 201901/01/2019 – 31/12/2019 | 4.8 mio. | 362 t. | 5 mio. | 1.5 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 5.5 mio. | 202 t. | 5 mio. | 1.2 mio. | 4 | |
| 201701/01/2017 – 31/12/2017 | 5.5 mio. | -441 t. | 4.8 mio. | 962 t. | - | |
| 201601/01/2016 – 31/12/2016 | 6.3 mio. | 557 t. | 4.9 mio. | 1.4 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 5.5 mio. | 37 t. | 4.9 mio. | 884 t. | - | |
| 201401/01/2014 – 31/12/2014 | 5.3 mio. | 20 t. | 4.9 mio. | 846 t. | - | |
| 201301/01/2013 – 31/12/2013 | 5.3 mio. | -68 t. | 4.6 mio. | 827 t. | - | |
| 201201/01/2012 – 31/12/2012 | 5 mio. | 179 t. | 4.4 mio. | 894 t. | - |
Compared to 679 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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Try company screeningThe CVR number of WHITE SPORT ApS is 81808619.
WHITE SPORT ApS is owned by MONA LISA HOLDING ApS and C. Melsted ApS.
The management of WHITE SPORT ApS consists of Michael Tolboe Pedersen.
In 2025, WHITE SPORT ApS reported a gross profit of DKK 2,008,728.
WHITE SPORT ApS had 9 employees in 2018 according to the Danish CVR register.
WHITE SPORT ApS was founded on 30 June 1976.
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WHITE SPORT ApS has published its annual report for 2025. Gross profit came to DKK 2,008,728, and the net result was DKK 170,978.
Contact info changed: new phone: 39203571 (February 26, 2026).
WHITE SPORT ApS has published its annual report for 2024. Gross profit came to DKK 760,394, and the net result was DKK -867,891.
WHITE SPORT ApS has published its annual report for 2023. Gross profit came to DKK 2,401,659, and the net result was DKK 684,839.
WHITE SPORT ApS has published its annual report for 2022. Gross profit came to DKK 1,504,418, and the net result was DKK -83,767.
WHITE SPORT ApS has published its annual report for 2021. Gross profit came to DKK 1,891,595, and the net result was DKK 84,768.
As of March 1, 2022, MONA LISA HOLDING ApS is registered as an owner of WHITE SPORT ApS with an ownership share of 66%.
As of March 1, 2022, C. Melsted ApS is registered as an owner of WHITE SPORT ApS with an ownership share of 10%.
WHITE SPORT ApS has published its annual report for 2020. Gross profit came to DKK 1,362,954, and the net result was DKK -143,030.
WHITE SPORT ApS has published its annual report for 2019. Revenue came to DKK 4,840,918, and the net result was DKK 361,824.
WHITE SPORT ApS has published its annual report for 2018. Revenue came to DKK 5,525,696, and the net result was DKK 201,827.
WHITE SPORT ApS has published its annual report for 2017. Revenue came to DKK 5,527,969, and the net result was DKK -441,403.
WHITE SPORT ApS has published its annual report for 2016. Revenue came to DKK 6,278,339, and the net result was DKK 557,206.
WHITE SPORT ApS has published its annual report for 2015. Revenue came to DKK 5,487,071, and the net result was DKK 37,477.
WHITE SPORT ApS has published its annual report for 2014. Revenue came to DKK 5,262,096, and the net result was DKK 19,668.
WHITE SPORT ApS has published its annual report for 2013. Revenue came to DKK 5,283,607, and the net result was DKK -67,636.
WHITE SPORT ApS has published its annual report for 2012. Revenue came to DKK 4,968,348, and the net result was DKK 179,269.
As of January 1, 2011, KAJ T JENSEN has stepped down as auditor of WHITE SPORT ApS.
As of December 1, 2005, KAJ T JENSEN has been appointed auditor of WHITE SPORT ApS.
As of November 21, 2005, PJ REVISION ApS REGISTREREDE REVISORER has stepped down as auditor of WHITE SPORT ApS.
As of March 31, 2004, PJ REVISION ApS REGISTREREDE REVISORER has been appointed auditor of WHITE SPORT ApS.
As of March 31, 2004, REVISOR-TEAM ApS has stepped down as auditor of WHITE SPORT ApS.
On February 3, 2004, the company changed its name from AMA'R SPORT ApS to WHITE SPORT ApS.
As of January 31, 2002, Michael Tolboe Pedersen is registered as director of WHITE SPORT ApS.
As of January 31, 2002, Poul Christensen has stepped down as director of WHITE SPORT ApS.
As of July 11, 2001, REVISOR-TEAM ApS has been appointed auditor of WHITE SPORT ApS.
As of July 11, 2001, A/S PSE NR. 5089 has stepped down as auditor of WHITE SPORT ApS.
As of May 12, 1999, A/S PSE NR. 5089 has been appointed auditor of WHITE SPORT ApS.
As of May 12, 1999, REVISIONSAKTIESELSKABET C.C.H. V. ROSEN & CO has stepped down as auditor of WHITE SPORT ApS.
As of June 30, 1976, REVISIONSAKTIESELSKABET C.C.H. V. ROSEN & CO has been appointed auditor of WHITE SPORT ApS.
As of June 30, 1976, Poul Christensen is registered as director of WHITE SPORT ApS.
WHITE SPORT ApS was founded on June 30, 1976.
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