CVR: 73266319
Secondary names: PETERS RESTHAL A/S, Selfmade Danmark A/S, Selfmade Denmark A/S
DKK 71,583,010
Gross profit
Net result: DKK 4,358,440
Selfmade Holding ApS
CVR · view ownership and management
Director registered: Michael Lerche
CVR · 20/09/2018
View the full event history
Selfmade A/S is a Danish company of the type Aktieselskab based in Herning, founded in 1984. The company is registered under the industry Detailhandel med tekstiler. The management consists of Michael Lerche and Alexander Lerche Sommer. The company is owned by Selfmade Holding ApS. The company has 296 employees (2018). In 2025, the company reported a gross profit of DKK 71,583,010 and a net result of DKK 4,358,440 compared with DKK -31,622,918 the year before. Equity in the 2025 report amounted to DKK 106,154,981.
Source: annual report 2025, Danish Business Authority
The financial health of Selfmade A/S shows a mixed trajectory, with a notable recovery in profitability in 2025, reporting a profit of 4,358,440 DKK after several years of losses. Gross profit has fluctuated, peaking at 97,176,448 DKK in 2021 and declining to 71,583,010 DKK in 2025. Despite recent profitability, the company has faced significant challenges, as evidenced by losses in the previous three years, which have eroded equity from 148,576,124 DKK in 2021 to 106,154,981 DKK in 2025. The equity position remains relatively strong, indicating resilience, but the declining gross profit trend raises concerns about operational efficiency and market position within the textile retail industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive handel
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/06/2024 – 31/05/2025 | 71.6 mio. | 4.4 mio. | 199.5 mio. | 106.2 mio. | 143 | |
| 202401/06/2023 – 31/05/2024 | 67.2 mio. | -31.6 mio. | 214.1 mio. | 101.5 mio. | 210 | |
| 202301/06/2022 – 31/05/2023 | 72.6 mio. | -6.6 mio. | 241.1 mio. | 132.8 mio. | 208 | |
| 202201/06/2021 – 31/05/2022 | 82.8 mio. | -1.2 mio. | 254 mio. | 141.2 mio. | 210 | |
| 202101/06/2020 – 31/05/2021 | 97.2 mio. | 10.9 mio. | 257.7 mio. | 148.6 mio. | 208 | |
| 202001/06/2019 – 31/05/2020 | 108.4 mio. | 15.7 mio. | 235.8 mio. | 140 mio. | 204 | |
| 201901/06/2018 – 31/05/2019 | 89.2 mio. | 8.6 mio. | 208.1 mio. | 130.5 mio. | 197 | |
| 201801/06/2017 – 31/05/2018 | 79.9 mio. | 6 mio. | 185.5 mio. | 123.9 mio. | 202 | |
| 201701/06/2016 – 31/05/2017 | 82.4 mio. | 19.6 mio. | 195.9 mio. | 128.8 mio. | 191 | |
| 201601/06/2015 – 31/05/2016 | 57.3 mio. | 17.2 mio. | 174.2 mio. | 113.4 mio. | 179 | |
| 201501/06/2014 – 31/05/2015 | 54.5 mio. | 21.7 mio. | 170.7 mio. | 104.5 mio. | 165 | |
| 201401/06/2013 – 31/05/2014 | 44.1 mio. | 14.2 mio. | 142 mio. | 89.3 mio. | 156 | |
| 201301/06/2012 – 31/05/2013 | 39.4 mio. | 9.8 mio. | 131.2 mio. | 82.4 mio. | 144 |
Compared to 117 companies in Detailhandel med tekstiler
Comparison is based on industry median values
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Try company screeningSelfmade A/S was founded on 30 November 1984.
Selfmade A/S is registered under the industry Detailhandel med tekstiler (industry code 475100).
Selfmade A/S had 296 employees in 2018 according to the Danish CVR register.
Selfmade A/S is owned by Selfmade Holding ApS.
In 2025, Selfmade A/S reported a gross profit of DKK 71,583,010.
The management of Selfmade A/S consists of Michael Lerche and Alexander Lerche Sommer.
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Selfmade A/S has published its annual report for 2025. Gross profit came to DKK 71,583,010, and the net result was DKK 4,358,440.
Selfmade A/S has published its annual report for 2024. Gross profit came to DKK 67,186,676, and the net result was DKK -31,622,918.
As of November 6, 2024, Kristian Peter Lerche has left the board of directors of Selfmade A/S.
As of November 6, 2024, Frida Marianne Lerche has left the board of directors of Selfmade A/S.
As of November 6, 2024, Torben Buur has left the board of directors of Selfmade A/S.
As of November 6, 2024, Mette Engmark has left the board of directors of Selfmade A/S.
Selfmade A/S has published its annual report for 2023. Gross profit came to DKK 72,614,519, and the net result was DKK -6,598,058.
Selfmade A/S has published its annual report for 2022. Gross profit came to DKK 82,754,674, and the net result was DKK -1,232,890.
Selfmade A/S has published its annual report for 2021. Gross profit came to DKK 97,176,448, and the net result was DKK 10,905,749.
Selfmade A/S has published its annual report for 2020. Gross profit came to DKK 108,402,209, and the net result was DKK 15,749,621.
As of September 16, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Selfmade A/S.
As of September 16, 2020, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Selfmade A/S.
Selfmade A/S has published its annual report for 2019. Gross profit came to DKK 89,218,038, and the net result was DKK 8,578,462.
Selfmade A/S has published its annual report for 2018. Gross profit came to DKK 79,941,743, and the net result was DKK 5,985,297.
As of September 20, 2018, Michael Lerche is registered as suppleant of Selfmade A/S.
As of September 20, 2018, Alexander Lerche Sommer is registered as adm. dir. of Selfmade A/S.
As of September 20, 2018, Kristian Peter Lerche has stepped down as adm. dir. of Selfmade A/S.
As of September 20, 2018, Frida Marianne Lerche has stepped down as indkøbsdirektør of Selfmade A/S.
As of September 19, 2018, Michael Lerche has stepped down as suppleant of Selfmade A/S.
As of September 19, 2018, Alexander Lerche Sommer has stepped down as director of Selfmade A/S.
As of May 17, 2018, Torben Buur has joined the board of directors of Selfmade A/S.
As of May 17, 2018, Niels Vestermark has left the board of directors of Selfmade A/S.
As of March 10, 2018, Michael Lerche is registered as suppleant of Selfmade A/S.
As of March 10, 2018, Jesper Dahl Sommer has stepped down as director of Selfmade A/S.
As of January 1, 2018, Alexander Lerche Sommer is registered as director of Selfmade A/S.
Selfmade A/S has published its annual report for 2017. Gross profit came to DKK 82,382,397, and the net result was DKK 19,556,512.
As of November 30, 2016, Selfmade Holding ApS is registered as an owner of Selfmade A/S with an ownership share of 100%.
Selfmade A/S has published its annual report for 2016. Gross profit came to DKK 57,253,992, and the net result was DKK 17,231,821.
Selfmade A/S has published its annual report for 2015. Gross profit came to DKK 54,504,216, and the net result was DKK 21,728,753.
Selfmade A/S has published its annual report for 2014. Gross profit came to DKK 44,145,136, and the net result was DKK 14,183,446.
As of June 1, 2014, Jesper Dahl Sommer is registered as director of Selfmade A/S.
As of April 29, 2014, Torben Urban Olesen has stepped down as director of Selfmade A/S.
Selfmade A/S has published its annual report for 2013. Gross profit came to DKK 39,380,431, and the net result was DKK 9,756,682.
As of July 31, 2013, Niels Vestermark has joined the board of directors of Selfmade A/S.
As of July 31, 2013, Mette Engmark has joined the board of directors of Selfmade A/S.
As of July 31, 2013, Thomas Peter Refning Poulsen has left the board of directors of Selfmade A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Selfmade A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of Selfmade A/S.
As of September 10, 2010, Alexander Lerche Sommer has joined the board of directors of Selfmade A/S.
As of August 15, 2008, Torben Urban Olesen is registered as director of Selfmade A/S.
As of October 26, 2007, Jesper Kaas Horsbøl has stepped down as director of Selfmade A/S.
As of January 31, 2007, Peter Frost has stepped down as økonomidirektør of Selfmade A/S.
As of December 18, 2006, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of Selfmade A/S.
As of December 18, 2006, BDO Holding VII, statsautoriseret revisionsaktieselskab has stepped down as auditor of Selfmade A/S.
As of October 27, 2006, Thomas Peter Refning Poulsen has joined the board of directors of Selfmade A/S.
As of October 27, 2006, Michael Lerche has joined the board of directors of Selfmade A/S.
As of October 27, 2006, Rikke Lerche has joined the board of directors of Selfmade A/S.
As of October 27, 2006, Finn Lauridsen has left the board of directors of Selfmade A/S.
As of October 27, 2006, Jørgen Quade Andersen has left the board of directors of Selfmade A/S.
As of October 27, 2006, Ludwig Wolfgang Schwarz has left the board of directors of Selfmade A/S.
As of June 1, 2003, Jesper Kaas Horsbøl has left the board of directors of Selfmade A/S.
As of June 1, 2003, Jesper Kaas Horsbøl is registered as director of Selfmade A/S.
As of January 1, 2003, Tommy Guldbæk has stepped down as salgsdirektør of Selfmade A/S.
As of October 11, 2002, Jesper Kaas Horsbøl has joined the board of directors of Selfmade A/S.
As of August 23, 2001, Tommy Guldbæk has left the board of directors of Selfmade A/S.
As of August 23, 2001, Tommy Guldbæk is registered as salgsdirektør of Selfmade A/S.
As of August 23, 2001, Peter Frost is registered as økonomidirektør of Selfmade A/S.
As of January 19, 2001, Tommy Guldbæk has joined the board of directors of Selfmade A/S.
As of October 26, 2000, Finn Lauridsen has joined the board of directors of Selfmade A/S.
As of October 26, 2000, Frida Marianne Lerche is registered as indkøbsdirektør of Selfmade A/S.
As of July 1, 2000, Carsten Linaa has stepped down as økonomidirektør of Selfmade A/S.
As of April 28, 1999, Frida Marianne Lerche has stepped down as director of Selfmade A/S.
As of November 6, 1998, Jens Peder Andersen has left the board of directors of Selfmade A/S.
As of July 27, 1998, BDO Holding VII, statsautoriseret revisionsaktieselskab has been appointed auditor of Selfmade A/S.
As of July 27, 1998, ApS KBIL 38 NR. 1757 has stepped down as auditor of Selfmade A/S.
As of November 1, 1997, Carsten Linaa is registered as økonomidirektør of Selfmade A/S.
As of November 28, 1990, REVISIONSAKTIESELSKABET VILH COLDING & JENS PEDERSEN has stepped down as auditor of Selfmade A/S.
As of November 30, 1984, ApS KBIL 38 NR. 1757 has been appointed auditor of Selfmade A/S.
As of November 30, 1984, REVISIONSAKTIESELSKABET VILH COLDING & JENS PEDERSEN has been appointed auditor of Selfmade A/S.
As of November 30, 1984, Jens Peder Andersen has joined the board of directors of Selfmade A/S.
As of November 30, 1984, Jørgen Quade Andersen has joined the board of directors of Selfmade A/S.
As of November 30, 1984, Ludwig Wolfgang Schwarz has joined the board of directors of Selfmade A/S.
As of November 30, 1984, Kristian Peter Lerche has joined the board of directors of Selfmade A/S.
As of November 30, 1984, Frida Marianne Lerche has joined the board of directors of Selfmade A/S.
As of November 30, 1984, Kristian Peter Lerche is registered as adm. dir. of Selfmade A/S.
As of November 30, 1984, Frida Marianne Lerche is registered as director of Selfmade A/S.
Selfmade A/S was founded on November 30, 1984.
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