Owners, management and financials
CVR: 44089319
DKK 1,743,198
Gross profit
Net result: DKK -224,394
Hollie Holding ApS (100%)
CVR · view owners
Martin Them Mathiassen
CVR · view management
Active
Founded 31 May 2023
CVR · view overview
3 employees
CVR · 2026
Name registered: MMWatches ApS
CVR · 31/05/2023
View the full event history
MMWatches ApS is a Danish company of the type Anpartsselskab based in Greve, founded in 2023. The company is registered under the industry Detailhandel med ure og smykker. The management consists of Martin Them Mathiassen. The company is owned by Hollie Holding ApS. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 1,743,198 and a net result of DKK -224,394 compared with DKK -803,558 the year before. Equity in the 2025 report amounted to DKK 17,578,795.
Source: annual report 2025, Danish Business Authority
MMWatches ApS is currently facing challenges in profitability, as indicated by consecutive losses over its initial years of operation, with a notable loss of 803,558 DKK in 2024. Despite a gross profit increase from 1,446,636 DKK in 2024 to 4,069,991 DKK in 2023, the company has not yet achieved positive net income. However, it maintains a solid equity position, with equity values ranging from 17.6 million DKK to 18.6 million DKK, suggesting a strong financial foundation to support future growth. As a new entrant in the retail watch and jewelry industry, MMWatches ApS has potential for expansion, but must address its profitability issues to enhance its competitive position.
AI-generated summary · Generated 15/08/2026
Selskabets formål er Selskabets formål er, at drive handelsvirksomhed og dermed beslægtet virksomheden.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.7M | -224K | 19.4M | 17.6M | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.4M | -804K | 21M | 17.8M | 2 | |
| 202301/01/2023 – 31/12/2023 | 4.1M | -91K | 22.6M | 18.6M | 0 |
Compared to 436 companies in Detailhandel med ure og smykker
Comparison is based on industry median values
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Try company screeningThe CVR number of MMWatches ApS is 44089319.
MMWatches ApS is owned by Hollie Holding ApS.
The management of MMWatches ApS consists of Martin Them Mathiassen.
In 2025, MMWatches ApS reported a gross profit of DKK 1,743,198.
MMWatches ApS had 3 employees in 2026 according to the Danish CVR register.
MMWatches ApS was founded on 31 May 2023.
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MMWatches ApS has published its annual report for 2025. Gross profit came to DKK 1,743,198, and the net result was DKK -224,394.
MMWatches ApS has published its annual report for 2024. Gross profit came to DKK 1,446,636, and the net result was DKK -803,558.
MMWatches ApS has published its annual report for 2023. Gross profit came to DKK 4,069,991, and the net result was DKK -90,871.
As of May 31, 2023, DANSK REVISION HOLBÆK/GLOSTRUP GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of MMWatches ApS.
As of May 31, 2023, Martin Them Mathiassen is registered as director of MMWatches ApS.
As of May 31, 2023, Hollie Holding ApS is registered as an owner of MMWatches ApS with an ownership share of 100%.
MMWatches ApS was founded on May 31, 2023.
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