Owners, management and financials
CVR: 43301209
DKK -1,384,059
Gross profit
Net result: DKK -2,671,783
Mads Erik Bjerre-Petersen (5-9,99%), FS HOLDING AF 2014 ApS (15-19,99%)
4 more
CVR · view owners
Jens Marius Bjerre-Petersen
Board: Rasmus Schmiegelow (chair) and 3 members
CVR · view management
Active
Founded 2 June 2022
CVR · view overview
4 employees
CVR · 2026
Owner registered: Mads Erik Bjerre-Petersen
CVR · 14/08/2026
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Good Habit Company ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2022. The company is registered under the industry Detailhandel med andre fødevarer. The management consists of Jens Marius Bjerre-Petersen. The board consists of Rasmus Schmiegelow (chair), Frederik Schrøder, Jens Marius Bjerre-Petersen and Nicki Due-Rasmussen. The company's owners include Mads Erik Bjerre-Petersen, FS HOLDING AF 2014 ApS and DUE-RASMUSSEN HOLDING ApS. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK -1,384,059 and a net result of DKK -2,671,783 compared with DKK -2,504,357 the year before. Equity in the 2025 report amounted to DKK -2,112,674.
Selskabets formål er at drive virksomhed med produktion, indkøb og markedsføring af kosttilskud og andre sundhedsprodukter samt anden virksomhed, der står i forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -1.4 mio. | -2.7 mio. | 967 t. | -2.1 mio. | 2 | |
| 202401/01/2024 – 31/12/2024 | -1.1 mio. | -2.5 mio. | 1.1 mio. | -1.1 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | -673 t. | -999 t. | 1.3 mio. | -690 t. | - |
Compared to 427 companies in Detailhandel med andre fødevarer
Comparison is based on industry median values
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Try company screeningThe CVR number of Good Habit Company ApS is 43301209.
The owners of Good Habit Company ApS include Mads Erik Bjerre-Petersen, FS HOLDING AF 2014 ApS and DUE-RASMUSSEN HOLDING ApS.
The management of Good Habit Company ApS consists of Jens Marius Bjerre-Petersen.
The board of Good Habit Company ApS consists of Rasmus Schmiegelow, Frederik Schrøder and Jens Marius Bjerre-Petersen, with Rasmus Schmiegelow as chair.
In 2025, Good Habit Company ApS reported a gross profit of DKK -1,384,059.
Good Habit Company ApS had 4 employees in 2026 according to the Danish CVR register.
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Contact info changed: new email: [email protected], new website: www.good-habit.co (August 21, 2026).
Address changed to Grønnegade 1 1., 1107 København K (August 18, 2026).
Contact info changed: new email: [email protected], new website: www.good-habit.co (August 18, 2026).
As of August 14, 2026, Rasmus Schmiegelow has joined the board of directors of Good Habit Company ApS.
As of August 14, 2026, Frederik Schrøder has joined the board of directors of Good Habit Company ApS.
As of August 14, 2026, Jens Marius Bjerre-Petersen has joined the board of directors of Good Habit Company ApS.
As of August 14, 2026, Aleksander Due-Rasmussen has left the board of directors of Good Habit Company ApS.
As of August 14, 2026, Mads Erik Bjerre-Petersen is registered as an owner of Good Habit Company ApS with an ownership share of 5%.
As of August 14, 2026, FS HOLDING AF 2014 ApS is registered as an owner of Good Habit Company ApS with an ownership share of 15%.
As of August 13, 2026, Jens Marius Bjerre-Petersen has left the board of directors of Good Habit Company ApS.
Good Habit Company ApS has published its annual report for 2025. Gross profit came to DKK -1,384,059, and the net result was DKK -2,671,783.
Good Habit Company ApS has published its annual report for 2024. Gross profit came to DKK -1,108,074, and the net result was DKK -2,504,357.
As of May 20, 2025, Schmiegelow Equity ApS is registered as an owner of Good Habit Company ApS with an ownership share of 5%.
Good Habit Company ApS has published its annual report for 2023. Gross profit came to DKK -672,667, and the net result was DKK -999,090.
As of June 7, 2024, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Good Habit Company ApS.
As of May 30, 2024, NDR HOLDING ApS is registered as an owner of Good Habit Company ApS with an ownership share of 10%.
As of May 30, 2024, Lasse Fair Holding ApS is registered as an owner of Good Habit Company ApS with an ownership share of 25%.
As of May 30, 2023, DUE-RASMUSSEN HOLDING ApS is registered as an owner of Good Habit Company ApS with an ownership share of 10%.
Good Habit Company ApS has published its interim report for the period June 2, 2022 – December 31, 2022.
As of June 24, 2022, Aleksander Due-Rasmussen has joined the board of directors of Good Habit Company ApS.
As of June 24, 2022, Nicki Due-Rasmussen has joined the board of directors of Good Habit Company ApS.
As of June 24, 2022, Jens Marius Bjerre-Petersen has joined the board of directors of Good Habit Company ApS.
As of June 2, 2022, Jens Marius Bjerre-Petersen is registered as adm. dir. of Good Habit Company ApS.
Good Habit Company ApS was founded on June 2, 2022.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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