Owners, management and financials
CVR: 43296159
Previous names: Practical Transformation by Innovation Lab ApS
DKK 1,505,644
Gross profit
Net result: DKK 766,259
Maria Lund-Søltoft (100%)
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Maria Lund-Søltoft
CVR · view management
Active
Founded 29 May 2022
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1 employee
CVR · 2026
Name registered: ReThink-Strategy ApS
CVR · 14/08/2023
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ReThink-Strategy ApS is a Danish company of the type Anpartsselskab based in Birkerød, founded in 2022. The company is registered under the industry Virksomhedsrådgivning og anden ledelsesrådgivning. The company was previously named Practical Transformation by Innovation Lab ApS. The management consists of Maria Lund-Søltoft. The company is owned by Maria Lund-Søltoft. The company has 1 employee (2026). In 2025, the company reported a gross profit of DKK 1,505,644 and a net result of DKK 766,259 compared with DKK 111,545 the year before. Equity in the 2025 report amounted to DKK 846,265.
Source: annual report 2025, Danish Business Authority
The financial health of ReThink-Strategy ApS shows significant improvement over the past three years, transitioning from a loss in 2023 to a profit of 766,259 DKK in 2025. Gross profit has increased notably, from 213,516 DKK in 2023 to 1,505,644 DKK in 2025, indicating strong operational efficiency and growth potential. However, the company started with negative equity of -31,539 DKK in 2023, which has since improved to 846,265 DKK, reflecting a positive trajectory. Despite being a relatively new player in the management consulting sector, ReThink-Strategy ApS is demonstrating a solid recovery and a promising position for future growth.
AI-generated summary · Generated 16/08/2026
Selskabets formål er virksomhedsrådgivning
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 766 t. | 1.3 mio. | 846 t. | 1 | |
| 202401/01/2024 – 31/12/2024 | - | 112 t. | 246 t. | 80 t. | - | |
| 202301/01/2023 – 31/12/2023 | 294 t. | -74 t. | 64 t. | -32 t. | - |
Compared to 11.525 companies in Virksomhedsrådgivning og anden ledelsesrådgivning
Comparison is based on industry median values
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Try company screeningThe CVR number of ReThink-Strategy ApS is 43296159.
ReThink-Strategy ApS is owned by Maria Lund-Søltoft.
The management of ReThink-Strategy ApS consists of Maria Lund-Søltoft.
In 2025, ReThink-Strategy ApS reported a gross profit of DKK 1,505,644.
ReThink-Strategy ApS had 1 employee in 2026 according to the Danish CVR register.
ReThink-Strategy ApS was founded on 29 May 2022.
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ReThink-Strategy ApS has published its annual report for 2025. Gross profit came to DKK 1,505,644, and the net result was DKK 766,259.
Address changed to Storevang 13 13, 3460 Birkerød (January 21, 2026).
Contact info changed: new phone: 24595713, new email: [email protected], new website: rethink-strategy.dk (January 21, 2026).
ReThink-Strategy ApS has published its annual report for 2024. Gross profit came to DKK 630,765, and the net result was DKK 111,545.
ReThink-Strategy ApS has published its annual report for 2023. Revenue came to DKK 294,275, and the net result was DKK -74,410.
On August 14, 2023, the company changed its name from Practical Transformation by Innovation Lab ApS to ReThink-Strategy ApS.
ReThink-Strategy ApS has published its interim report for the period May 29, 2022 to December 31, 2022.
As of December 7, 2022, Maria Lund-Søltoft is registered as an owner of ReThink-Strategy ApS with an ownership share of 100%.
As of May 29, 2022, Maria Lund-Søltoft is registered as adm. dir. of ReThink-Strategy ApS.
ReThink-Strategy ApS was founded on May 29, 2022.
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