Owners, management and financials
CVR: 43134795
DKK 5,012,469
Gross profit
Net result: DKK 1,489,198
STATE OF WOW ApS (100%)
CVR · view owners
Allan Muff, Glenn Michael Helmuth
CVR · view management
Active
Founded 17 March 2022
CVR · view overview
7 employees
Annual report 2025 · average
Director registered: Allan Muff
CVR · 02/01/2026
View the full event history
WOW Innovation ApS is a Danish company of the type Anpartsselskab based in Hvidovre, founded in 2022. The company is registered under the industry Engroshandel med beklædning. The management consists of Allan Muff and Glenn Michael Helmuth. The company is owned by STATE OF WOW ApS. According to the 2025 annual report, the company had an average of 7 employees. In 2025, the company reported a gross profit of DKK 5,012,469 and a net result of DKK 1,489,198 compared with DKK 1,874,101 the year before. Equity in the 2025 report amounted to DKK 1,529,198.
Source: annual report 2025, Danish Business Authority
The financial health of WOW Innovation ApS appears strong, with consistent gross profit and profit figures over its short operational history. From 2023 to 2025, gross profit has shown a slight decline from 5,556,135 DKK to 5,012,469 DKK, while profit has remained relatively stable, with a peak of 1,874,101 DKK in 2024. The company's equity position is solid, increasing from 1,903,372 DKK in 2023 to 1,529,198 DKK in 2025, indicating a stable financial foundation. However, the absence of revenue figures raises concerns about overall sales performance and market position within the clothing wholesale industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5 mio. | 1.5 mio. | 5.5 mio. | 1.5 mio. | 7 | |
| 202401/01/2024 – 31/12/2024 | 5.3 mio. | 1.9 mio. | 7 mio. | 1.9 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 5.6 mio. | 1.9 mio. | 5.3 mio. | 1.9 mio. | 8 |
Compared to 704 companies in Engroshandel med beklædning
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of WOW Innovation ApS is 43134795.
WOW Innovation ApS is owned by STATE OF WOW ApS.
The management of WOW Innovation ApS consists of Allan Muff and Glenn Michael Helmuth.
In 2025, WOW Innovation ApS reported a gross profit of DKK 5,012,469.
WOW Innovation ApS had an average of 7 employees in the 2025 financial year according to the annual report.
WOW Innovation ApS was founded on 17 March 2022.
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WOW Innovation ApS has published its annual report for 2025. Gross profit came to DKK 5,012,469, and the net result was DKK 1,489,198.
As of January 2, 2026, Allan Muff is registered as adm. dir. of WOW Innovation ApS.
As of January 2, 2026, Henrik Aaen Kastberg has stepped down as adm. dir. of WOW Innovation ApS.
WOW Innovation ApS has published its annual report for 2024. Gross profit came to DKK 5,287,013, and the net result was DKK 1,874,101.
WOW Innovation ApS has published its annual report for 2023. Gross profit came to DKK 5,556,135, and the net result was DKK 1,863,372.
As of May 6, 2024, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of WOW Innovation ApS.
As of September 1, 2023, Henrik Aaen Kastberg is registered as adm. dir. of WOW Innovation ApS.
As of September 1, 2023, Jan Werner Møllbach has stepped down as adm. dir. of WOW Innovation ApS.
WOW Innovation ApS has published its interim report for the period March 17, 2022 – December 31, 2022.
As of March 17, 2022, Jan Werner Møllbach is registered as adm. dir. of WOW Innovation ApS.
As of March 17, 2022, Glenn Michael Helmuth is registered as director of WOW Innovation ApS.
As of March 17, 2022, STATE OF WOW ApS is registered as an owner of WOW Innovation ApS with an ownership share of 100%.
WOW Innovation ApS was founded on March 17, 2022.
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