Owners, management and financials
CVR: 27631355
Secondary names: WOW A-HEAD ApS, WOW CAPS ApS, WOW ApS
Previous names: WOW INNOVATION ApS, WOW ApS
DKK 4,151,321
Gross profit
Net result: DKK -4,859,211
ALLAN MUFF HOLDING ApS (66,66-89,99%), Haaen ApS (15-19,99%)
1 more
CVR · view owners
Allan Muff
Board: Lone Ogård Rasmussen (chair) and 3 members
CVR · view management
Active
Founded 4 March 2004
CVR · view overview
4 employees
CVR · 2026
Director registered: Allan Muff
CVR · 02/01/2026
View the full event history
STATE OF WOW ApS is a Danish company of the type Anpartsselskab based in Hvidovre, founded in 2004. The company is registered under the industry Engroshandel med beklædning. The company was previously named WOW ApS and WOW INNOVATION ApS. The management consists of Allan Muff. The board consists of Lone Ogård Rasmussen (chair), Glenn Michael Helmuth, Henrik Aaen Kastberg and Kasper Høj Rasmussen. The company is owned by ALLAN MUFF HOLDING ApS, Haaen ApS and Mollbach Holding ApS. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 4,151,321 and a net result of DKK -4,859,211 compared with DKK -923,538 the year before. Equity in the 2025 report amounted to DKK 1,896,746.
Source: annual report 2025, Danish Business Authority
The financial health of STATE OF WOW ApS shows a concerning trend, with consistent losses over the past three years, culminating in a significant loss of 4,859,211 DKK in 2025. Gross profit has fluctuated, peaking at 10,338,662 DKK in 2021 before declining to 4,151,321 DKK in 2025. While the company maintained a positive equity position of 1,896,746 DKK in 2025, it has seen a sharp decline from 10,448,256 DKK in 2022, indicating potential challenges in sustaining operations. The lack of disclosed revenue figures raises concerns about overall sales performance, positioning the company as vulnerable within the competitive clothing wholesale industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at sælge, markedsføre og distribuere internationale mærkevarer på det nordiske marked samt direkte eller indirekte at drive anden virksomhed, der efter direktørens skøn er forbunden dermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 4.2 mio. | -4.9 mio. | 20.6 mio. | 1.9 mio. | 23 | |
| 202401/01/2024 – 31/12/2024 | 4.4 mio. | -924 t. | 28.3 mio. | 6.7 mio. | 8 | |
| 202301/01/2023 – 31/12/2023 | 5.1 mio. | -2.8 mio. | 25.7 mio. | 7.7 mio. | 9 | |
| 202201/01/2022 – 31/12/2022 | 4.5 mio. | 419 t. | 30.5 mio. | 10.4 mio. | 12 | |
| 202101/01/2021 – 31/12/2021 | 10.3 mio. | 4.6 mio. | 29.4 mio. | 9.4 mio. | 12 | |
| 202001/05/2019 – 30/04/2020 | 5.8 mio. | -876 t. | 10.6 mio. | 2.1 mio. | - | |
| 201901/05/2018 – 30/04/2019 | 6.1 mio. | -53 t. | 10.7 mio. | 2.9 mio. | - | |
| 201801/05/2017 – 30/04/2018 | 8.7 mio. | 1.6 mio. | 9.1 mio. | 3.6 mio. | - | |
| 201701/05/2016 – 30/04/2017 | 8 mio. | 1.6 mio. | 10.4 mio. | 3.6 mio. | - | |
| 201601/05/2015 – 30/04/2016 | 6.5 mio. | 291 t. | 8.7 mio. | 2.3 mio. | - | |
| 201501/05/2014 – 30/04/2015 | 6.9 mio. | 1.9 mio. | 9.2 mio. | 2.9 mio. | - | |
| 201401/05/2013 – 30/04/2014 | 6.3 mio. | 1.7 mio. | 9.7 mio. | 2 mio. | - | |
| 201301/05/2012 – 30/04/2013 | 2.9 mio. | -651 t. | 8.6 mio. | 349 t. | - |
Compared to 703 companies in Engroshandel med beklædning
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Build lead lists with filters on industry, geography, size and financials — and export straight to Excel.
Try the lead list generatorThe CVR number of STATE OF WOW ApS is 27631355.
STATE OF WOW ApS is owned by ALLAN MUFF HOLDING ApS, Haaen ApS and Mollbach Holding ApS.
The management of STATE OF WOW ApS consists of Allan Muff.
The board of STATE OF WOW ApS consists of Lone Ogård Rasmussen, Glenn Michael Helmuth and Henrik Aaen Kastberg, with Lone Ogård Rasmussen as chair.
In 2025, STATE OF WOW ApS reported a gross profit of DKK 4,151,321.
STATE OF WOW ApS had 4 employees in 2026 according to the Danish CVR register.
Claim this page to add your logo and social links. Free to get started.
STATE OF WOW ApS has published its annual report for 2025. Gross profit came to DKK 4,151,321, and the net result was DKK -4,859,211.
Contact info changed: new phone: 33939050, new email: [email protected] (March 23, 2026).
As of January 2, 2026, Lone Ogård Rasmussen has joined the board of directors of STATE OF WOW ApS.
As of January 2, 2026, Henrik Aaen Kastberg has joined the board of directors of STATE OF WOW ApS.
As of January 2, 2026, Kasper Høj Rasmussen has joined the board of directors of STATE OF WOW ApS.
As of January 2, 2026, Allan Muff has left the board of directors of STATE OF WOW ApS.
As of January 2, 2026, Allan Muff is registered as adm. dir. of STATE OF WOW ApS.
As of January 2, 2026, Henrik Aaen Kastberg has stepped down as adm. dir. of STATE OF WOW ApS.
As of January 1, 2026, Lone Ogård Rasmussen has left the board of directors of STATE OF WOW ApS.
As of November 12, 2025, Glenn Michael Helmuth has joined the board of directors of STATE OF WOW ApS.
As of October 1, 2025, Steffen Vestberg Hjaltelin has left the board of directors of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2024. Gross profit came to DKK 4,400,139, and the net result was DKK -923,538.
As of March 1, 2025, Steffen Vestberg Hjaltelin has joined the board of directors of STATE OF WOW ApS.
As of June 1, 2024, Henning Nielsen has left the board of directors of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2023. Gross profit came to DKK 5,070,791, and the net result was DKK -2,760,653.
As of October 1, 2023, Lone Ogård Rasmussen has joined the board of directors of STATE OF WOW ApS.
As of October 1, 2023, Thomas Einar Söderlund has left the board of directors of STATE OF WOW ApS.
As of October 1, 2023, ALLAN MUFF HOLDING ApS is registered as an owner of STATE OF WOW ApS with an ownership share of 66%.
As of October 1, 2023, Haaen ApS is registered as an owner of STATE OF WOW ApS with an ownership share of 15%.
As of October 1, 2023, Mollbach Holding ApS is registered as an owner of STATE OF WOW ApS with an ownership share of 10%.
As of September 1, 2023, Henrik Aaen Kastberg is registered as adm. dir. of STATE OF WOW ApS.
As of September 1, 2023, Jan Werner Møllbach has stepped down as adm. dir. of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2022. Gross profit came to DKK 4,518,549, and the net result was DKK 418,645.
As of December 30, 2022, Henning Nielsen has joined the board of directors of STATE OF WOW ApS.
As of December 30, 2022, Glenn Michael Helmuth has left the board of directors of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2021. Gross profit came to DKK 10,338,662, and the net result was DKK 4,560,606.
STATE OF WOW ApS has published its interim report for the period May 1, 2020 – December 31, 2020.
As of January 7, 2021, Thomas Einar Söderlund has joined the board of directors of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2020. Gross profit came to DKK 5,761,908, and the net result was DKK -876,082.
STATE OF WOW ApS has published its annual report for 2019. Gross profit came to DKK 6,091,398, and the net result was DKK -52,702.
On January 23, 2019, the company changed its name from WOW ApS to STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2018. Gross profit came to DKK 8,720,658, and the net result was DKK 1,599,883.
As of September 18, 2017, Allan Muff has joined the board of directors of STATE OF WOW ApS.
As of September 18, 2017, Glenn Michael Helmuth has joined the board of directors of STATE OF WOW ApS.
As of September 18, 2017, Jan Werner Møllbach is registered as adm. dir. of STATE OF WOW ApS.
As of September 18, 2017, Allan Muff has stepped down as director of STATE OF WOW ApS.
STATE OF WOW ApS has published its annual report for 2017. Gross profit came to DKK 7,993,999, and the net result was DKK 1,567,652.
STATE OF WOW ApS has published its annual report for 2016. Gross profit came to DKK 6,484,759, and the net result was DKK 291,087.
STATE OF WOW ApS has published its annual report for 2015. Gross profit came to DKK 6,888,429, and the net result was DKK 1,944,549.
STATE OF WOW ApS has published its annual report for 2014. Gross profit came to DKK 6,332,658, and the net result was DKK 1,698,311.
STATE OF WOW ApS has published its annual report for 2013. Gross profit came to DKK 2,861,104, and the net result was DKK -651,070.
As of October 1, 2010, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of STATE OF WOW ApS.
As of October 1, 2010, AAEN & CO. ApS has stepped down as auditor of STATE OF WOW ApS.
On September 4, 2008, the company changed its name from WOW INNOVATION ApS to WOW ApS.
As of June 13, 2008, AAEN & CO. ApS has been appointed auditor of STATE OF WOW ApS.
As of June 13, 2008, PALLE FREDERIKSEN ApS has stepped down as auditor of STATE OF WOW ApS.
As of September 12, 2006, PALLE FREDERIKSEN ApS has been appointed auditor of STATE OF WOW ApS.
As of September 12, 2006, BASTVED CONSULTING ApS has stepped down as auditor of STATE OF WOW ApS.
As of May 4, 2006, Allan Muff has left the board of directors of STATE OF WOW ApS.
As of May 4, 2006, Martin Weber has left the board of directors of STATE OF WOW ApS.
As of May 4, 2006, Glenn Michael Helmuth has left the board of directors of STATE OF WOW ApS.
As of January 12, 2005, Allan Muff has joined the board of directors of STATE OF WOW ApS.
As of January 12, 2005, Martin Weber has joined the board of directors of STATE OF WOW ApS.
As of January 12, 2005, Glenn Michael Helmuth has joined the board of directors of STATE OF WOW ApS.
As of May 18, 2004, BASTVED CONSULTING ApS has been appointed auditor of STATE OF WOW ApS.
As of May 18, 2004, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of STATE OF WOW ApS.
As of March 4, 2004, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of STATE OF WOW ApS.
As of March 4, 2004, Allan Muff is registered as director of STATE OF WOW ApS.
STATE OF WOW ApS was founded on March 4, 2004.
Companies in the same industry and area
CVR 43134795
CVR 39432595
CVR 61103716
CVR 29844720
CVR 31755239
