Owners, management and financials
CVR: 43044389
Secondary names: Babyosteopaterne ApS, EaseYourBaby ApS, DuLille ApS
Previous names: EaseYourBaby ApS
DKK -42,258
Gross profit
Net result: DKK -94,225
Mie Lindholm ApS (50-66,65%), Ammehjerne Holding ApS (50-66,65%)
CVR · view owners
Hanna Nørager Andersson, Mie Lindholm Nielsen
CVR · view management
Active
Founded 30 January 2022
CVR · view overview
2 employees
CVR · 2026
Name registered: Pure Leadership Holistic Guide ApS
CVR · 19/12/2025
View the full event history
Pure Leadership Holistic Guide ApS is a Danish company of the type Anpartsselskab based in Sorø, founded in 2022. The company is registered under the industry Anden undervisning i.a.n.. The company was previously named EaseYourBaby ApS. The management consists of Hanna Nørager Andersson and Mie Lindholm Nielsen. The company is owned by Mie Lindholm ApS and Ammehjerne Holding ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK -42,258 and a net result of DKK -94,225 compared with DKK -21,525 the year before. Equity in the 2025 report amounted to DKK -178,480.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -42 t. | -94 t. | 39 t. | -178 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 361 t. | -22 t. | 32 t. | -84 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 238 t. | -16 t. | 109 t. | -63 t. | - | |
| 202230/01/2022 – 31/12/2022 | -87 t. | -91 t. | 8 t. | -46 t. | 0 |
Compared to 1.062 companies in Anden undervisning i.a.n.
Comparison is based on industry median values
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Try company screeningThe CVR number of Pure Leadership Holistic Guide ApS is 43044389.
Pure Leadership Holistic Guide ApS is owned by Mie Lindholm ApS and Ammehjerne Holding ApS.
The management of Pure Leadership Holistic Guide ApS consists of Hanna Nørager Andersson and Mie Lindholm Nielsen.
In 2025, Pure Leadership Holistic Guide ApS reported a gross profit of DKK -42,258.
Pure Leadership Holistic Guide ApS had 2 employees in 2026 according to the Danish CVR register.
Pure Leadership Holistic Guide ApS was founded on 30 January 2022.
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Pure Leadership Holistic Guide ApS has published its annual report for 2025. Gross profit came to DKK -42,258, and the net result was DKK -94,225.
On December 19, 2025, the company changed its name from EaseYourBaby ApS to Pure Leadership Holistic Guide ApS.
Pure Leadership Holistic Guide ApS has published its annual report for 2024. Gross profit came to DKK 360,760, and the net result was DKK -21,525.
Pure Leadership Holistic Guide ApS has published its annual report for 2023. Gross profit came to DKK 238,217, and the net result was DKK -16,321.
As of June 24, 2024, Tina Kærgaard Rasmussen has stepped down as director of Pure Leadership Holistic Guide ApS.
As of July 6, 2023, Mie Lindholm ApS is registered as an owner of Pure Leadership Holistic Guide ApS with an ownership share of 50%.
As of July 6, 2023, Ammehjerne Holding ApS is registered as an owner of Pure Leadership Holistic Guide ApS with an ownership share of 50%.
Pure Leadership Holistic Guide ApS has published its annual report for 2022. Gross profit came to DKK -86,834, and the net result was DKK -91,409.
As of January 30, 2022, Tina Kærgaard Rasmussen is registered as director of Pure Leadership Holistic Guide ApS.
As of January 30, 2022, Mie Lindholm Nielsen is registered as director of Pure Leadership Holistic Guide ApS.
As of January 30, 2022, Hanna Nørager Andersson is registered as director of Pure Leadership Holistic Guide ApS.
Pure Leadership Holistic Guide ApS was founded on January 30, 2022.
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