CVR: 42974919
DKK 1,219,637
Gross profit
Net result: DKK 118,786
Mads Flemming Pedersen, Kjøller A/S
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CVR · view ownership and management
Owner registered: Mads Flemming Pedersen
CVR · 23/03/2026
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WePlayAgain A/S is a Danish company of the type Aktieselskab based in Hasselager, founded in 2022. The company is registered under the industry Detailhandel med brugte varer. The management consists of Kenneth Stie. The company's owners include Mads Flemming Pedersen, Kjøller A/S and WIT Capital ApS. In 2025, the company reported a gross profit of DKK 1,219,637 and a net result of DKK 118,786 compared with DKK -25,532 the year before. Equity in the 2025 report amounted to DKK 824,274.
Source: annual report 2025, Danish Business Authority
The financial health of WePlayAgain A/S shows signs of improvement, with gross profit increasing from 78,734 DKK in 2023 to 1,219,637 DKK in 2025, alongside a return to profitability with a profit of 118,786 DKK. However, the company experienced losses in its earlier years, with a notable loss of -217,661 DKK in 2023 and -61,319 DKK in 2022. Equity has fluctuated, starting at 338,681 DKK in 2022 and stabilizing at 824,274 DKK by 2025, indicating a recovery in financial stability. The absence of disclosed revenue figures raises concerns about transparency and market position within the used goods retail sector. Overall, while there are positive trends in profitability and equity, the company must address its revenue disclosure and market visibility to strengthen its position in the industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
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Try company screeningWePlayAgain A/S was founded on 6 January 2022.
WePlayAgain A/S is registered under the industry Detailhandel med brugte varer (industry code 477900).
The owners of WePlayAgain A/S include Mads Flemming Pedersen, Kjøller A/S and WIT Capital ApS.
weplayagain.com belongs to WePlayAgain A/S, CVR number 42974919.
In 2025, WePlayAgain A/S reported a gross profit of DKK 1,219,637.
The management of WePlayAgain A/S consists of Kenneth Stie.
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WePlayAgain A/S has published its annual report for 2025. Gross profit came to DKK 1,219,637, and the net result was DKK 118,786.
Contact info changed: new email: [email protected], new website: weplayagain.com (June 9, 2026).
As of May 26, 2026, Morten Larsen has joined the board of directors of WePlayAgain A/S.
Contact info changed: new email: [email protected], new website: weplayagain.com (March 27, 2026).
As of March 23, 2026, Mads Flemming Pedersen is registered as an owner of WePlayAgain A/S with an ownership share of 10%.
As of March 23, 2026, Kjøller A/S is registered as an owner of WePlayAgain A/S with an ownership share of 10%.
As of March 23, 2026, WIT Capital ApS is registered as an owner of WePlayAgain A/S with an ownership share of 25%.
As of March 23, 2026, CLANDCAR ApS is registered as an owner of WePlayAgain A/S with an ownership share of 33%.
As of March 23, 2026, Mola LH Invest ApS is registered as an owner of WePlayAgain A/S with an ownership share of 5%.
Address changed to Birkegårdsvej 36B 36, 8361 Hasselager (February 17, 2026).
Contact info changed: new email: [email protected], new website: weplayagain.com (February 17, 2026).
Contact info changed: new email: [email protected], new website: weplayagain.com (January 20, 2026).
As of September 1, 2025, Søren Heilmann has joined the board of directors of WePlayAgain A/S.
As of September 1, 2025, Kenneth Stie has joined the board of directors of WePlayAgain A/S.
As of September 1, 2025, Kenneth Stie is registered as adm. dir. of WePlayAgain A/S.
As of August 31, 2025, Søren Heilmann has left the board of directors of WePlayAgain A/S.
As of August 31, 2025, Kenneth Stie has left the board of directors of WePlayAgain A/S.
As of August 31, 2025, Søren Heilmann has stepped down as director of WePlayAgain A/S.
WePlayAgain A/S has published its annual report for 2024. Gross profit came to DKK 96,942, and the net result was DKK -25,532.
As of August 1, 2024, Kenneth Stie has joined the board of directors of WePlayAgain A/S.
As of August 1, 2024, Mads Flemming Pedersen has joined the board of directors of WePlayAgain A/S.
As of August 1, 2024, Mikael Belstrup has left the board of directors of WePlayAgain A/S.
As of July 31, 2024, Kenneth Stie has left the board of directors of WePlayAgain A/S.
WePlayAgain A/S has published its annual report for 2023. Gross profit came to DKK 78,734, and the net result was DKK -217,661.
WePlayAgain A/S has published its annual report for 2022. The net result was DKK -61,319.
As of January 6, 2022, Søren Heilmann has joined the board of directors of WePlayAgain A/S.
As of January 6, 2022, Mikael Belstrup has joined the board of directors of WePlayAgain A/S.
As of January 6, 2022, Kenneth Stie has joined the board of directors of WePlayAgain A/S.
As of January 6, 2022, Søren Heilmann is registered as director of WePlayAgain A/S.
WePlayAgain A/S was founded on January 6, 2022.
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