Owners, management and financials
CVR: 42890839
Secondary names: Alfred Pedersen & Søn Salat A/S
Previous names: Alfred Pedersen & Søn Salat A/S
DKK 17,977,488
Gross profit
Net result: DKK -39,252,509
MUP 2021 Holding A/S (100%)
CVR · view owners
Mads Ulrik Pedersen
Board: Peter Bager (chair) and 1 member
CVR · view management
Active
Founded 7 December 2021
CVR · view overview
53 employees
CVR · 2026
Owner registered: MUP 2021 Holding A/S
CVR · 15/05/2025
View the full event history
Nordic Greens Salat A/S is a Danish company of the type Aktieselskab based in Odense SV, founded in 2021. The company is registered under the industry Dyrkning af grøntsager og meloner, rødder og rodknolde. The company was previously named Alfred Pedersen & Søn Salat A/S. The management consists of Mads Ulrik Pedersen. The board consists of Peter Bager (chair) and Mads Ulrik Pedersen. The company is owned by MUP 2021 Holding A/S. The company has 53 employees (2026). In 2025, the company reported a gross profit of DKK 17,977,488 and a net result of DKK -39,252,509 compared with DKK -53,810,938 the year before. Equity in the 2025 report amounted to DKK 105,990,797.
Source: annual report 2025, Danish Business Authority
The financial health of Nordic Greens Salat A/S shows significant volatility, with a concerning trend in profitability. In 2025, the company reported a gross profit of 17,977,488 DKK but incurred a substantial loss of 39,252,509 DKK, following a pattern of increasing losses over the previous years. Equity has fluctuated dramatically, peaking at 105,990,797 DKK in 2025 after dropping to 4,504,438 DKK in 2024, indicating potential instability. The lack of disclosed revenue raises concerns about the company's market position and operational viability within the vegetable and melon cultivation industry. Overall, while there is a positive gross profit in 2025, the ongoing losses and equity fluctuations highlight significant financial challenges that need to be addressed.
AI-generated summary · Generated 15/08/2026
Selskabets formål er drift af gartneri virksomhed og anden i forbindelse hermed beslægtet virksomhed, samt køb og salg af fast ejendom, administration og udlejning heraf, og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -39.3M | 292.9M | 106M | 34 | |
| 202401/01/2024 – 31/12/2024 | - | -53.8M | 317.2M | 4.5M | - | |
| 202301/01/2023 – 31/12/2023 | - | -34.9M | 328.7M | 60.2M | - | |
| 202207/12/2021 – 31/12/2022 | 0 | -942K | 148M | 19.6M | - |
Compared to 163 companies in Dyrkning af grøntsager og meloner, rødder og rodknolde
Comparison is based on industry median values
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Try company screeningThe CVR number of Nordic Greens Salat A/S is 42890839.
Nordic Greens Salat A/S is owned by MUP 2021 Holding A/S.
The management of Nordic Greens Salat A/S consists of Mads Ulrik Pedersen.
The board of Nordic Greens Salat A/S consists of Peter Bager and Mads Ulrik Pedersen, with Peter Bager as chair.
In 2025, Nordic Greens Salat A/S reported a gross profit of DKK 17,977,488.
Nordic Greens Salat A/S had 53 employees in 2026 according to the Danish CVR register.
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Nordic Greens Salat A/S has published its annual report for 2025. Gross profit came to DKK 17,977,488, and the net result was DKK -39,252,509.
As of July 21, 2025, Jesper Uggerhøj has left the board of directors of Nordic Greens Salat A/S.
Nordic Greens Salat A/S has published its annual report for 2024. Gross profit came to DKK -7,814,736, and the net result was DKK -53,810,938.
As of May 15, 2025, MUP 2021 Holding A/S is registered as an owner of Nordic Greens Salat A/S with an ownership share of 100%.
As of November 16, 2024, Peter Bager has joined the board of directors of Nordic Greens Salat A/S.
As of November 16, 2024, Jørn Tolstrup Rohde has left the board of directors of Nordic Greens Salat A/S.
Nordic Greens Salat A/S has published its annual report for 2023. Gross profit came to DKK -16,778,827, and the net result was DKK -34,947,613.
As of July 31, 2024, Michael Storm has left the board of directors of Nordic Greens Salat A/S.
Nordic Greens Salat A/S has published its annual report for 2022. Revenue came to DKK 0, and the net result was DKK -942,017.
On November 1, 2022, the company changed its name from Alfred Pedersen & Søn Salat A/S to Nordic Greens Salat A/S.
On June 2, 2022, the company changed its name from Nordic Greens Salat A/S to Alfred Pedersen & Søn Salat A/S.
As of April 27, 2022, Eskild Lyngholm has left the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, EY Godkendt Revisionspartnerselskab has been appointed auditor of Nordic Greens Salat A/S.
As of December 7, 2021, Mads Ulrik Pedersen has joined the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, Eskild Lyngholm has joined the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, Michael Storm has joined the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, Jørn Tolstrup Rohde has joined the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, Jesper Uggerhøj has joined the board of directors of Nordic Greens Salat A/S.
As of December 7, 2021, Mads Ulrik Pedersen is registered as director of Nordic Greens Salat A/S.
Nordic Greens Salat A/S was founded on December 7, 2021.
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