CVR: 42185809
DKK 5,005,585
Gross profit
Net result: DKK 1,023,027
Morten Mikkelsen Holding ApS, Søren Klejnstrup Holdning ApS
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CVR · view ownership and management
Owner registered: Morten Mikkelsen Holding ApS
CVR · 06/05/2024
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What The Fish ApS is a Danish company of the type Anpartsselskab based in Viborg, founded in 2021. The company is registered under the industry Detailhandel med andre fødevarer. The management consists of Morten Mikkelsen. The company is owned by Morten Mikkelsen Holding ApS, Søren Klejnstrup Holdning ApS and Cosmin Mitache Holding ApS. In 2025, the company reported a gross profit of DKK 5,005,585 and a net result of DKK 1,023,027 compared with DKK 848,628 the year before. Equity in the 2025 report amounted to DKK 1,072,273.
Source: annual report 2025, Danish Business Authority
The financial health of What The Fish ApS shows a positive trajectory, with consistent growth in gross profit and profit over the years. From a gross profit of 324,001 DKK in 2021, the company has increased this figure to 5,005,585 DKK by 2025, while profits rose from a loss of 122,667 DKK in 2021 to a profit of 1,023,027 DKK in 2025. Equity has also improved significantly, climbing from -82,667 DKK in 2021 to 1,072,273 DKK in 2025, indicating a strong recovery and solid financial foundation. However, the absence of revenue data raises concerns about transparency and overall market position within the food retail industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er køb og salg af fødevareprodukter og heraf beslægtede produkter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5 mio. | 1 mio. | 2 mio. | 1.1 mio. | 7 | |
| 202401/01/2024 – 31/12/2024 | 4.6 mio. | 849 t. | 2 mio. | 1.2 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 3.6 mio. | 737 t. | 1.8 mio. | 811 t. | 2 | |
| 202201/01/2022 – 31/12/2022 | 1.6 mio. | 156 t. | 469 t. | 74 t. | 2 | |
| 202104/03/2021 – 31/12/2021 | 324 t. | -123 t. | 412 t. | -83 t. | 0 |
Compared to 425 companies in Detailhandel med andre fødevarer
Comparison is based on industry median values
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Try company screeningWhat The Fish ApS was founded on 4 March 2021.
What The Fish ApS is registered under the industry Detailhandel med andre fødevarer (industry code 472700).
What The Fish ApS is owned by Morten Mikkelsen Holding ApS, Søren Klejnstrup Holdning ApS and Cosmin Mitache Holding ApS.
In 2025, What The Fish ApS reported a gross profit of DKK 5,005,585.
The management of What The Fish ApS consists of Morten Mikkelsen.
What The Fish ApS is located at Randersvej 66C, 8800 Viborg.
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What The Fish ApS has published its annual report for 2025. Gross profit came to DKK 5,005,585, and the net result was DKK 1,023,027.
What The Fish ApS has published its annual report for 2024. Gross profit came to DKK 4,550,581, and the net result was DKK 848,628.
As of May 6, 2024, Morten Mikkelsen Holding ApS is registered as an owner of What The Fish ApS with an ownership share of 33%.
As of May 6, 2024, Søren Klejnstrup Holdning ApS is registered as an owner of What The Fish ApS with an ownership share of 33%.
As of May 6, 2024, Cosmin Mitache Holding ApS is registered as an owner of What The Fish ApS with an ownership share of 20%.
What The Fish ApS has published its annual report for 2023. Gross profit came to DKK 3,576,855, and the net result was DKK 736,794.
What The Fish ApS has published its annual report for 2022. Gross profit came to DKK 1,591,826, and the net result was DKK 156,491.
What The Fish ApS has published its interim report for the period March 4, 2021 – December 31, 2021.
As of June 23, 2022, DANSK REVISION AALBORG GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of What The Fish ApS.
As of June 15, 2022, DANSK REVISION AALBORG GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of What The Fish ApS.
As of June 15, 2022, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of What The Fish ApS.
As of March 4, 2021, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of What The Fish ApS.
As of March 4, 2021, Morten Mikkelsen is registered as director of What The Fish ApS.
What The Fish ApS was founded on March 4, 2021.
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