Owners, management and financials
CVR: 41926619
Secondary names: PINK RIBBON GOLF A/S, PINK RIBBON SPORT A/S, LKC TRADING A/S
Previous names: NIELSEN & LAURSEN BRANDT ApS, NIELSEN & LAURSEN BRANDT A/S, LARS KJÆR & CO. A/S
DKK 11,584,322
Gross profit
Net result: DKK 2,824,627
PENECO HOLDING A/S (100%)
CVR · view owners
Jesper Kirkegaard Kristiansen
Board: Peter Kasper de Neergaard (chair) and 2 members
CVR · view management
Active
Founded 22 October 1984
CVR · view overview
12 employees
CVR · 2026
Director role ended: Peter Kasper de Neergaard
CVR · 01/01/2020
View the full event history
SPORTS BACKUP A/S is a Danish company of the type Aktieselskab based in Aarhus N, founded in 1984. The company is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde. The company was previously named LARS KJÆR & CO. A/S and NIELSEN & LAURSEN BRANDT A/S. The management consists of Jesper Kirkegaard Kristiansen. The board consists of Peter Kasper de Neergaard (chair), Karl-Gustav Löw and Ole Daugbjerg. The company is owned by PENECO HOLDING A/S. The company has 12 employees (2026). In 2025, the company reported a gross profit of DKK 11,584,322 and a net result of DKK 2,824,627 compared with DKK 3,118,408 the year before. Equity in the 2025 report amounted to DKK 15,417,213.
Source: annual report 2025, Danish Business Authority
The financial health of SPORTS BACKUP A/S shows a mixed trajectory, with notable fluctuations in profitability over recent years. Gross profit peaked at 13,573,701 DKK in 2021 but has since declined, reaching 11,584,322 DKK in 2025, while profit has varied significantly, from a loss of 1,026,955 DKK in 2023 to a profit of 3,118,408 DKK in 2024. Equity has generally improved, rising from 9,965,180 DKK in 2023 to 15,417,213 DKK in 2025, indicating a strengthening balance sheet. The company operates in the competitive wholesale market for bicycles and sports equipment, where maintaining profitability and managing costs will be crucial for future growth.
AI-generated summary · Generated 16/08/2026
Selskabets formål er såvel fabrikation som handel
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 11.6 mio. | 2.8 mio. | 45.5 mio. | 15.4 mio. | 13 | |
| 202401/01/2024 – 31/12/2024 | 11.8 mio. | 3.1 mio. | 34.7 mio. | 14 mio. | 14 | |
| 202301/01/2023 – 31/12/2023 | 6.9 mio. | -1 mio. | 37.9 mio. | 10 mio. | 13 | |
| 202201/01/2022 – 31/12/2022 | 10.5 mio. | 2.6 mio. | 49.9 mio. | 13.8 mio. | 13 | |
| 202101/01/2021 – 31/12/2021 | 13.6 mio. | 5.8 mio. | 50.8 mio. | 12.4 mio. | 12 | |
| 202001/01/2020 – 31/12/2020 | 10 mio. | 2.3 mio. | 36 mio. | 5.6 mio. | 13 | |
| 201901/01/2019 – 31/12/2019 | 6.7 mio. | 460 t. | 36.1 mio. | 3.4 mio. | 13 | |
| 201801/01/2018 – 31/12/2018 | 5 mio. | 136 t. | 35.6 mio. | 1.1 mio. | 12 | |
| 201701/01/2017 – 31/12/2017 | 5.9 mio. | 806 t. | 29.2 mio. | -538 t. | 10 | |
| 201601/07/2015 – 30/06/2016 | 6.4 mio. | 139 t. | - | - | - | |
| 201301/01/2013 – 31/12/2013 | 3.5 mio. | -1.5 mio. | 29.5 mio. | -371 t. | - | |
| 201201/01/2012 – 31/12/2012 | 5.1 mio. | -352 t. | 26 mio. | 1.3 mio. | - |
Compared to 264 companies in Engroshandel med cykler, sportsartikler og lystbåde
Comparison is based on industry median values
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Try company screeningThe CVR number of SPORTS BACKUP A/S is 41926619.
SPORTS BACKUP A/S is owned by PENECO HOLDING A/S.
The management of SPORTS BACKUP A/S consists of Jesper Kirkegaard Kristiansen.
The board of SPORTS BACKUP A/S consists of Peter Kasper de Neergaard, Karl-Gustav Löw and Ole Daugbjerg, with Peter Kasper de Neergaard as chair.
In 2025, SPORTS BACKUP A/S reported a gross profit of DKK 11,584,322.
SPORTS BACKUP A/S had 12 employees in 2026 according to the Danish CVR register.
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SPORTS BACKUP A/S has published its annual report for 2025. Gross profit came to DKK 11,584,322, and the net result was DKK 2,824,627.
Address changed to P.O. Pedersens Vej 16A 16, 8200 Aarhus N (February 25, 2026).
Contact info changed: new phone: 87476900, new email: [email protected], new website: http://www.sportsbackup.dk/ (February 25, 2026).
SPORTS BACKUP A/S has published its annual report for 2024. Gross profit came to DKK 11,763,911, and the net result was DKK 3,118,408.
SPORTS BACKUP A/S has published its annual report for 2023. Gross profit came to DKK 6,865,121, and the net result was DKK -1,026,955.
SPORTS BACKUP A/S has published its annual report for 2022. Gross profit came to DKK 10,525,154, and the net result was DKK 2,558,998.
SPORTS BACKUP A/S has published its annual report for 2021. Gross profit came to DKK 13,573,701, and the net result was DKK 5,770,179.
SPORTS BACKUP A/S has published its annual report for 2020. Gross profit came to DKK 10,044,201, and the net result was DKK 2,294,043.
SPORTS BACKUP A/S has published its annual report for 2019. Gross profit came to DKK 6,735,202, and the net result was DKK 460,262.
As of March 23, 2020, Morten Poulsgaard has left the board of directors of SPORTS BACKUP A/S.
As of January 1, 2020, Peter Kasper de Neergaard has joined the board of directors of SPORTS BACKUP A/S.
As of January 1, 2020, Ole Daugbjerg has joined the board of directors of SPORTS BACKUP A/S.
As of January 1, 2020, Jesper Kirkegaard Kristiansen is registered as adm. dir. of SPORTS BACKUP A/S.
As of January 1, 2020, Peter Kasper de Neergaard has stepped down as adm. dir. of SPORTS BACKUP A/S.
As of December 31, 2019, Peter Kasper de Neergaard has left the board of directors of SPORTS BACKUP A/S.
As of December 31, 2019, Ole Daugbjerg has left the board of directors of SPORTS BACKUP A/S.
SPORTS BACKUP A/S has published its annual report for 2018. Gross profit came to DKK 4,995,268, and the net result was DKK 135,647.
SPORTS BACKUP A/S has published its annual report for 2017. Gross profit came to DKK 5,914,821, and the net result was DKK 806,182.
As of May 1, 2018, Peter Kasper de Neergaard has joined the board of directors of SPORTS BACKUP A/S.
As of May 1, 2018, Ole Daugbjerg has joined the board of directors of SPORTS BACKUP A/S.
As of May 1, 2018, Peter Kasper de Neergaard is registered as adm. dir. of SPORTS BACKUP A/S.
As of April 30, 2018, Peter Kasper de Neergaard has left the board of directors of SPORTS BACKUP A/S.
As of April 30, 2018, Ole Daugbjerg has stepped down as adm. dir. of SPORTS BACKUP A/S.
As of January 1, 2018, Ole Daugbjerg is registered as adm. dir. of SPORTS BACKUP A/S.
As of December 31, 2017, Peter Kasper de Neergaard has joined the board of directors of SPORTS BACKUP A/S.
As of December 31, 2017, Ole Daugbjerg has left the board of directors of SPORTS BACKUP A/S.
As of December 31, 2017, Peter Kasper de Neergaard has stepped down as director of SPORTS BACKUP A/S.
As of December 30, 2017, Peter Kasper de Neergaard has left the board of directors of SPORTS BACKUP A/S.
SPORTS BACKUP A/S has published its interim report for the period July 1, 2016 – December 31, 2016.
SPORTS BACKUP A/S has published its annual report for 2016. Gross profit came to DKK 6,429,483, and the net result was DKK 139,034.
As of October 26, 2016, Karl-Gustav Löw has joined the board of directors of SPORTS BACKUP A/S.
SPORTS BACKUP A/S has published its interim report for the period January 1, 2014 – June 30, 2015.
As of July 20, 2015, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of SPORTS BACKUP A/S.
As of July 20, 2015, AP STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of SPORTS BACKUP A/S.
As of December 9, 2014, AP STATSAUTORISEREDE REVISORER P/S has been appointed auditor of SPORTS BACKUP A/S.
As of December 9, 2014, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SPORTS BACKUP A/S.
As of December 9, 2014, Morten Poulsgaard has joined the board of directors of SPORTS BACKUP A/S.
As of December 9, 2014, John Kenneth Simonsen has left the board of directors of SPORTS BACKUP A/S.
As of December 9, 2014, Flemming Stein has left the board of directors of SPORTS BACKUP A/S.
As of November 27, 2014, Peter Kasper de Neergaard is registered as director of SPORTS BACKUP A/S.
As of November 27, 2014, Flemming Stein has stepped down as director of SPORTS BACKUP A/S.
SPORTS BACKUP A/S has published its annual report for 2013. Gross profit came to DKK 3,501,762, and the net result was DKK -1,467,981.
SPORTS BACKUP A/S has published its annual report for 2012. Gross profit came to DKK 5,138,446, and the net result was DKK -352,058.
As of April 23, 2013, Ole Daugbjerg has joined the board of directors of SPORTS BACKUP A/S.
As of April 23, 2013, Henrik Dybbroe has left the board of directors of SPORTS BACKUP A/S.
On June 20, 2012, the company changed its name from LARS KJÆR & CO. A/S to SPORTS BACKUP A/S.
As of April 24, 2012, Flemming Stein has joined the board of directors of SPORTS BACKUP A/S.
As of April 24, 2012, Lars Kjær has left the board of directors of SPORTS BACKUP A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SPORTS BACKUP A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of SPORTS BACKUP A/S.
As of July 1, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of SPORTS BACKUP A/S.
As of July 1, 2011, STATSAUTORISERET REVISIONSAKTIESELSKAB RÅDGIVNING & REVISION has stepped down as auditor of SPORTS BACKUP A/S.
As of June 9, 2010, PENECO HOLDING A/S is registered as an owner of SPORTS BACKUP A/S with an ownership share of 100%.
As of February 1, 2008, Flemming Stein is registered as director of SPORTS BACKUP A/S.
As of February 1, 2008, Lars Kjær has stepped down as director of SPORTS BACKUP A/S.
As of June 1, 2007, Peter Kasper de Neergaard has joined the board of directors of SPORTS BACKUP A/S.
As of June 1, 2007, Henrik Dybbroe has joined the board of directors of SPORTS BACKUP A/S.
As of June 1, 2007, Lars Kjær has joined the board of directors of SPORTS BACKUP A/S.
As of June 1, 2007, John Kenneth Simonsen has joined the board of directors of SPORTS BACKUP A/S.
As of June 1, 2007, Lars Kjær is registered as director of SPORTS BACKUP A/S.
As of June 1, 2007, Henrik Hansen has stepped down as director of SPORTS BACKUP A/S.
As of March 31, 2006, Erik Kjær has left the board of directors of SPORTS BACKUP A/S.
As of March 31, 2006, Lis Reinholt Kjær has left the board of directors of SPORTS BACKUP A/S.
As of January 23, 2006, Per Robert Simonsen has left the board of directors of SPORTS BACKUP A/S.
As of March 20, 2005, Henrik Hansen is registered as director of SPORTS BACKUP A/S.
As of March 20, 2005, Lars Kjær has stepped down as director of SPORTS BACKUP A/S.
As of March 8, 2004, STATSAUTORISERET REVISIONSAKTIESELSKAB RÅDGIVNING & REVISION has been appointed auditor of SPORTS BACKUP A/S.
As of March 8, 2004, Jens Olav Fahlberg has stepped down as auditor of SPORTS BACKUP A/S.
As of April 10, 2003, Jens Olav Fahlberg has been appointed auditor of SPORTS BACKUP A/S.
As of April 10, 2003, A/S PSE NR. 4820 has stepped down as auditor of SPORTS BACKUP A/S.
As of December 17, 1995, has stepped down as auditor of SPORTS BACKUP A/S.
On February 3, 1995, the company changed its name from NIELSEN & LAURSEN BRANDT A/S to LARS KJÆR & CO. A/S.
As of September 14, 1993, has been appointed auditor of SPORTS BACKUP A/S.
As of September 14, 1993, has stepped down as auditor of SPORTS BACKUP A/S.
As of April 28, 1992, Flemming Christensen has left the board of directors of SPORTS BACKUP A/S.
As of April 19, 1990, Anders Nielsen Kjær has left the board of directors of SPORTS BACKUP A/S.
As of April 17, 1989, Mogens Langkilde Larsen has stepped down as auditor of SPORTS BACKUP A/S.
On August 14, 1986, the company changed its name from NIELSEN & LAURSEN BRANDT ApS to NIELSEN & LAURSEN BRANDT A/S.
As of October 22, 1984, Mogens Langkilde Larsen has been appointed auditor of SPORTS BACKUP A/S.
As of October 22, 1984, A/S PSE NR. 4820 has been appointed auditor of SPORTS BACKUP A/S.
As of October 22, 1984, has been appointed auditor of SPORTS BACKUP A/S.
As of October 22, 1984, Per Robert Simonsen has joined the board of directors of SPORTS BACKUP A/S.
As of October 22, 1984, Erik Kjær has joined the board of directors of SPORTS BACKUP A/S.
As of October 22, 1984, Flemming Christensen has joined the board of directors of SPORTS BACKUP A/S.
As of October 22, 1984, Anders Nielsen Kjær has joined the board of directors of SPORTS BACKUP A/S.
As of October 22, 1984, Lis Reinholt Kjær has joined the board of directors of SPORTS BACKUP A/S.
As of October 22, 1984, Lars Kjær is registered as director of SPORTS BACKUP A/S.
SPORTS BACKUP A/S was founded on October 22, 1984.
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