Owners, management and financials
CVR: 41885114
Secondary names: Label & Fifth ApS, Firstrow ApS, L5 Protection ApS
Previous names: Label & Fifth ApS
DKK 1,410,228
Gross profit
Net result: DKK 27,403
Jonas Wittendorff Petersen (33,33-49,99%), Carsten Per Frid (33,33-49,99%)
1 more
CVR · view owners
Rasmus Holck Aarup Pedersen
CVR · view management
Active
Founded 25 November 2020
CVR · view overview
3 employees
CVR · 2026
Name registered: L5 Group ApS
CVR · 20/06/2025
View the full event history
L5 Group ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2020. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named Label & Fifth ApS. The management consists of Rasmus Holck Aarup Pedersen. The company is owned by Jonas Wittendorff Petersen, Carsten Per Frid and Holck Aarup Holding ApS. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 1,410,228 and a net result of DKK 27,403 compared with DKK -17,461 the year before. Equity in the 2025 report amounted to DKK 89,294.
Source: annual report 2025, Danish Business Authority
L5 Group ApS has shown a fluctuating financial trajectory since its inception in 2020, with notable improvements in profitability and gross profit margins over the past few years. In 2023, the company reported a revenue of 2,891,299 DKK and a gross profit of 1,316,263 DKK, resulting in a profit of 51,612 DKK, marking a strong recovery from a loss of 17,461 DKK in 2024. However, the equity position remains modest, increasing from 24,815 DKK in 2022 to 89,294 DKK in 2025, which indicates a gradual strengthening of the balance sheet. Despite the recent positive trends, the lack of revenue disclosure for 2024 and 2025 raises concerns about the company's stability and growth potential within the competitive advertising campaign planning and design industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at yde bistand med sceneinstruktion, lysdesign og administrative opgaver inden for scenekunst samt anden beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 27 t. | 661 t. | 89 t. | 3 | |
| 202401/01/2024 – 31/12/2024 | - | -17 t. | 405 t. | 62 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 2.9 mio. | 52 t. | 484 t. | 79 t. | 4 | |
| 202201/01/2022 – 31/12/2022 | 3 mio. | 7 t. | 338 t. | 25 t. | 3 |
Compared to 1.812 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try company screeningThe CVR number of L5 Group ApS is 41885114.
L5 Group ApS is owned by Jonas Wittendorff Petersen, Carsten Per Frid and Holck Aarup Holding ApS.
The management of L5 Group ApS consists of Rasmus Holck Aarup Pedersen.
In 2025, L5 Group ApS reported a gross profit of DKK 1,410,228.
L5 Group ApS had 3 employees in 2026 according to the Danish CVR register.
L5 Group ApS was founded on 25 November 2020.
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L5 Group ApS has published its annual report for 2025. Gross profit came to DKK 1,410,228, and the net result was DKK 27,403.
On June 20, 2025, the company changed its name from Label & Fifth ApS to L5 Group ApS.
L5 Group ApS has published its annual report for 2024. Gross profit came to DKK 1,013,806, and the net result was DKK -17,461.
As of April 24, 2025, Jonas Wittendorff Petersen is registered as an owner of L5 Group ApS with an ownership share of 33%.
As of April 24, 2025, Carsten Per Frid is registered as an owner of L5 Group ApS with an ownership share of 33%.
As of April 24, 2025, Holck Aarup Holding ApS is registered as an owner of L5 Group ApS with an ownership share of 33%.
L5 Group ApS has published its annual report for 2023. Revenue came to DKK 2,891,299, and the net result was DKK 51,612.
L5 Group ApS has published its annual report for 2022. Revenue came to DKK 3,034,516, and the net result was DKK 7,253.
L5 Group ApS has published its interim report for the period November 25, 2020 to December 31, 2021.
As of November 25, 2020, Rasmus Holck Aarup Pedersen is registered as director of L5 Group ApS.
L5 Group ApS was founded on November 25, 2020.

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Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed


Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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