Owners, management and financials
CVR: 41851279
DKK 9,945,116
Gross profit
Net result: DKK -1,418,592
VRAI Jewelry, LLC (100%)
CVR · view owners
Michael David Calonico
CVR · view management
Active
Founded 14 November 2020
CVR · view overview
1 employee
CVR · 2026
Director role ended: Martin Roland Roscheisen
CVR · 11/09/2025
View the full event history
VRAI ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2020. The company is registered under the industry Detailhandel med ure og smykker. The management consists of Michael David Calonico. The company is owned by VRAI Jewelry, LLC. The company has 1 employee (2026). In 2025, the company reported a gross profit of DKK 9,945,116 and a net result of DKK -1,418,592 compared with DKK 300,192 the year before. Equity in the 2025 report amounted to DKK -191,851.
Source: annual report 2025, Danish Business Authority
VRAI ApS has shown a volatile financial trajectory since its inception in 2020, with significant fluctuations in profitability and equity. In 2025, the company reported a gross profit of 9,945,116 DKK but incurred a loss of 1,418,592 DKK, indicating challenges in maintaining profitability despite a strong gross profit. The equity position has deteriorated from 1,151,472 DKK in 2024 to -191,851 DKK in 2025, raising concerns about financial stability. Overall, while the gross profit trend has improved since 2022, the company's declining equity and inconsistent profit margins suggest a need for strategic adjustments to strengthen its position in the retail jewelry and watch industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er import, markedsføring og salg af smykker samt andre produkter baseret på kunstigt fremstillede diamanter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 9.9 mio. | -1.4 mio. | 13.6 mio. | -192 t. | 9 | |
| 202401/01/2024 – 31/12/2024 | 12.7 mio. | 300 t. | 4.5 mio. | 1.2 mio. | 14 | |
| 202301/01/2023 – 31/12/2023 | 5.9 mio. | 1.3 mio. | 38.7 mio. | 851 t. | 1 | |
| 202201/01/2022 – 31/12/2022 | 283 t. | -5.3 mio. | 29.7 mio. | -5.9 mio. | 1 |
Compared to 437 companies in Detailhandel med ure og smykker
Comparison is based on industry median values
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Try company screeningThe CVR number of VRAI ApS is 41851279.
VRAI ApS is owned by VRAI Jewelry, LLC.
The management of VRAI ApS consists of Michael David Calonico.
In 2025, VRAI ApS reported a gross profit of DKK 9,945,116.
VRAI ApS had 1 employee in 2026 according to the Danish CVR register.
VRAI ApS was founded on 14 November 2020.
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VRAI ApS has published its annual report for 2025. Gross profit came to DKK 9,945,116, and the net result was DKK -1,418,592.
As of September 11, 2025, Michael David Calonico is registered as director of VRAI ApS.
As of September 11, 2025, Martin Roland Roscheisen has stepped down as director of VRAI ApS.
VRAI ApS has published its annual report for 2024. Gross profit came to DKK 12,650,749, and the net result was DKK 300,192.
VRAI ApS has published its annual report for 2023. Gross profit came to DKK 5,888,286, and the net result was DKK 1,326,045.
VRAI ApS has published its annual report for 2022. Gross profit came to DKK 283,453, and the net result was DKK -5,331,005.
As of August 1, 2023, BG Statsautoriserede revisorer ApS has been appointed auditor of VRAI ApS.
As of August 1, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of VRAI ApS.
As of February 6, 2023, is registered as an owner of VRAI ApS with an ownership share of 100%.
VRAI ApS has published its interim report for the period November 14, 2020 to December 31, 2021.
As of November 14, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of VRAI ApS.
As of November 14, 2020, Martin Roland Roscheisen is registered as director of VRAI ApS.
VRAI ApS was founded on November 14, 2020.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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