Owners, management and financials
CVR: 41241349
Secondary names: AutoTrust ApS
Previous names: HEY FORSIKRINGSFORMIDLING ApS
DKK -37,516
Gross profit
Net result: DKK -30,765
Pace Group ApS (100%)
CVR · view owners
Karsten Kenneth Andersen
Board: Christoffer Hübertz Christensen (chair) and 2 members
CVR · view management
Active
Founded 19 February 2020
CVR · view overview
0 employees
Annual report 2025 · average
Name registered: ÆRLIG FORSIKRINGSFORMIDLING ApS
CVR · 03/11/2025
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ÆRLIG FORSIKRINGSFORMIDLING ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2020. The company is registered under the industry Forsikringsagenters og forsikringsmægleres aktiviteter. The company was previously named HEY FORSIKRINGSFORMIDLING ApS. The management consists of Karsten Kenneth Andersen. The board consists of Christoffer Hübertz Christensen (chair), Rasmus Billeschou Krath and Søren Braad Steen. The company is owned by Pace Group ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK -37,516 and a net result of DKK -30,765 compared with DKK -18,287 the year before. Equity in the 2025 report amounted to DKK -73,607.
Selskabets formål er at administrere forsikringsordninger samt udøve anden hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -38K | -31K | 311K | -74K | 0 | |
| 202401/01/2024 – 31/12/2024 | -22K | -18K | 11K | -43K | - | |
| 202301/01/2023 – 31/12/2023 | -19K | -16K | 12K | -25K | - | |
| 202201/01/2022 – 31/12/2022 | -34K | -27K | 29K | -9K | - | |
| 202101/01/2021 – 31/12/2021 | -5K | -4K | 22K | 18K | - | |
| 202019/02/2020 – 31/12/2020 | -19K | -18K | 24K | 22K | 0 |
Compared to 323 companies in Forsikringsagenters og forsikringsmægleres aktiviteter
Comparison is based on industry median values
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Try company screeningThe CVR number of ÆRLIG FORSIKRINGSFORMIDLING ApS is 41241349.
ÆRLIG FORSIKRINGSFORMIDLING ApS is owned by Pace Group ApS.
The management of ÆRLIG FORSIKRINGSFORMIDLING ApS consists of Karsten Kenneth Andersen.
The board of ÆRLIG FORSIKRINGSFORMIDLING ApS consists of Christoffer Hübertz Christensen, Rasmus Billeschou Krath and Søren Braad Steen, with Christoffer Hübertz Christensen as chair.
In 2025, ÆRLIG FORSIKRINGSFORMIDLING ApS reported a gross profit of DKK -37,516.
ÆRLIG FORSIKRINGSFORMIDLING ApS had an average of 0 employees in the 2025 financial year according to the annual report.
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ÆRLIG FORSIKRINGSFORMIDLING ApS has published its annual report for 2025. Gross profit came to DKK -37,516, and the net result was DKK -30,765.
On November 3, 2025, the company changed its name from HEY FORSIKRINGSFORMIDLING ApS to ÆRLIG FORSIKRINGSFORMIDLING ApS.
ÆRLIG FORSIKRINGSFORMIDLING ApS has published its annual report for 2024. Gross profit came to DKK -22,100, and the net result was DKK -18,287.
ÆRLIG FORSIKRINGSFORMIDLING ApS has published its annual report for 2023. Gross profit came to DKK -18,928, and the net result was DKK -15,534.
ÆRLIG FORSIKRINGSFORMIDLING ApS has published its annual report for 2022. Gross profit came to DKK -33,697, and the net result was DKK -26,970.
ÆRLIG FORSIKRINGSFORMIDLING ApS has published its annual report for 2021. Gross profit came to DKK -4,711, and the net result was DKK -3,820.
As of February 9, 2022, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 9, 2022, Søren Braad Steen has joined the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of September 27, 2021, Henrik Byrnel has left the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
ÆRLIG FORSIKRINGSFORMIDLING ApS has published its interim report for the period February 19, 2020 to December 31, 2020.
As of April 26, 2021, Pace Group ApS is registered as an owner of ÆRLIG FORSIKRINGSFORMIDLING ApS with an ownership share of 100%.
As of April 20, 2020, Karsten Kenneth Andersen has left the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 19, 2020, Karsten Kenneth Andersen has joined the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 19, 2020, Henrik Byrnel has joined the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 19, 2020, Rasmus Billeschou Krath has joined the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 19, 2020, Christoffer Hübertz Christensen has joined the board of directors of ÆRLIG FORSIKRINGSFORMIDLING ApS.
As of February 19, 2020, Karsten Kenneth Andersen is registered as director of ÆRLIG FORSIKRINGSFORMIDLING ApS.
ÆRLIG FORSIKRINGSFORMIDLING ApS was founded on February 19, 2020.
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