Owners, management and financials
CVR: 40683364
DKK 18,114,221
Gross profit
Net result: DKK 3,102,819
M. Hørdum Holding ApS (25-33,32%), Nehl ApS (66,66-89,99%)
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Mette Hørdum, Mikkel Elung-Jensen
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Active
Founded 30 July 2019
CVR · view overview
16 employees
CVR · 2026
Owner registered: Sigurd Bjerre Holding ApS
CVR · 28/01/2022
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PONG ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2019. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Mette Hørdum and Mikkel Elung-Jensen. The company is owned by M. Hørdum Holding ApS, Nehl ApS and Sigurd Bjerre Holding ApS. The company has 16 employees (2026). In 2025, the company reported a gross profit of DKK 18,114,221 and a net result of DKK 3,102,819 compared with DKK 4,190,864 the year before. Equity in the 2025 report amounted to DKK 7,139,101.
Source: annual report 2025, Danish Business Authority
PONG ApS exhibits a strong financial trajectory, marked by consistent growth in gross profit and profitability since its inception in 2019. In 2025, the company reported a gross profit of 18,114,221 DKK and a profit of 3,102,819 DKK, reflecting an upward trend from 9,052,439 DKK in gross profit and 2,397,286 DKK in profit in 2022. Equity has also increased from 3,368,663 DKK in 2021 to 7,139,101 DKK in 2025, indicating a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the advertising campaign planning and design industry. Overall, PONG ApS appears well-positioned for continued growth, supported by improving margins and a strengthening equity base.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive reklame- og konsulentvirksomhed samt enhver virksomhed i hermed stående forbindelse.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 18.1M | 3.1M | 14.9M | 7.1M | 0 | |
| 202401/01/2024 – 31/12/2024 | 16.6M | 4.2M | 13.1M | 8M | 15 | |
| 202301/01/2023 – 31/12/2023 | 14M | 4.1M | 16.2M | 7.8M | 10 | |
| 202201/01/2022 – 31/12/2022 | 9.1M | 2.4M | 8.7M | 3.8M | 8 | |
| 202101/01/2021 – 31/12/2021 | 8.3M | 3.2M | 8.8M | 3.4M | 5 |
Compared to 1.806 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try company screeningThe CVR number of PONG ApS is 40683364.
PONG ApS is owned by M. Hørdum Holding ApS, Nehl ApS and Sigurd Bjerre Holding ApS.
The management of PONG ApS consists of Mette Hørdum and Mikkel Elung-Jensen.
In 2025, PONG ApS reported a gross profit of DKK 18,114,221.
PONG ApS had 16 employees in 2026 according to the Danish CVR register.
PONG ApS was founded on 30 July 2019.
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PONG ApS has published its annual report for 2025. Gross profit came to DKK 18,114,221, and the net result was DKK 3,102,819.
PONG ApS has published its annual report for 2024. Gross profit came to DKK 16,552,178, and the net result was DKK 4,190,864.
PONG ApS has published its annual report for 2023. Gross profit came to DKK 13,950,998, and the net result was DKK 4,079,469.
PONG ApS has published its annual report for 2022. Gross profit came to DKK 9,052,439, and the net result was DKK 2,397,286.
PONG ApS has published its annual report for 2021. Gross profit came to DKK 8,252,083, and the net result was DKK 3,164,617.
As of January 28, 2022, Sigurd Bjerre Holding ApS is registered as an owner of PONG ApS with an ownership share of 5%.
PONG ApS has published its interim report for the period July 30, 2019 to December 31, 2020.
As of February 9, 2021, Kreston CM Statsautoriseret Revisions interessentskab has been appointed auditor of PONG ApS.
As of July 1, 2020, Mette Hørdum is registered as adm. dir. of PONG ApS.
As of May 18, 2020, M. Hørdum Holding ApS is registered as an owner of PONG ApS with an ownership share of 25%.
As of May 18, 2020, Nehl ApS is registered as an owner of PONG ApS with an ownership share of 66%.
As of July 30, 2019, Mikkel Elung-Jensen is registered as director of PONG ApS.
PONG ApS was founded on July 30, 2019.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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