CVR: 40683364
DKK 18,114,221
Gross profit
Net result: DKK 3,102,819
M. Hørdum Holding ApS, Nehl ApS
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CVR · view ownership and management
Owner registered: Sigurd Bjerre Holding ApS
CVR · 28/01/2022
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PONG ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2019. The company is registered under the industry Planlægning og design af reklamekampagner. The management consists of Mette Hørdum and Mikkel Elung-Jensen. The company is owned by M. Hørdum Holding ApS, Nehl ApS and Sigurd Bjerre Holding ApS. In 2025, the company reported a gross profit of DKK 18,114,221 and a net result of DKK 3,102,819 compared with DKK 4,190,864 the year before. Equity in the 2025 report amounted to DKK 7,139,101.
Source: annual report 2025, Danish Business Authority
PONG ApS exhibits a strong financial trajectory, marked by consistent growth in gross profit and profitability since its inception in 2019. In 2025, the company reported a gross profit of 18,114,221 DKK and a profit of 3,102,819 DKK, reflecting an upward trend from 9,052,439 DKK in gross profit and 2,397,286 DKK in profit in 2022. Equity has also increased from 3,368,663 DKK in 2021 to 7,139,101 DKK in 2025, indicating a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the advertising campaign planning and design industry. Overall, PONG ApS appears well-positioned for continued growth, supported by improving margins and a strengthening equity base.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive reklame- og konsulentvirksomhed samt enhver virksomhed i hermed stående forbindelse.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 18.1 mio. | 3.1 mio. | 14.9 mio. | 7.1 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 16.6 mio. | 4.2 mio. | 13.1 mio. | 8 mio. | 15 | |
| 202301/01/2023 – 31/12/2023 | 14 mio. | 4.1 mio. | 16.2 mio. | 7.8 mio. | 10 | |
| 202201/01/2022 – 31/12/2022 | 9.1 mio. | 2.4 mio. | 8.7 mio. | 3.8 mio. | 8 | |
| 202101/01/2021 – 31/12/2021 | 8.3 mio. | 3.2 mio. | 8.8 mio. | 3.4 mio. | 5 |
Compared to 1.836 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try company screeningPONG ApS was founded on 30 July 2019.
PONG ApS is registered under the industry Planlægning og design af reklamekampagner (industry code 731110).
PONG ApS is owned by M. Hørdum Holding ApS, Nehl ApS and Sigurd Bjerre Holding ApS.
pong.land belongs to PONG ApS, CVR number 40683364.
In 2025, PONG ApS reported a gross profit of DKK 18,114,221.
The management of PONG ApS consists of Mette Hørdum and Mikkel Elung-Jensen.
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PONG ApS has published its annual report for 2025. Gross profit came to DKK 18,114,221, and the net result was DKK 3,102,819.
PONG ApS has published its annual report for 2024. Gross profit came to DKK 16,552,178, and the net result was DKK 4,190,864.
PONG ApS has published its annual report for 2023. Gross profit came to DKK 13,950,998, and the net result was DKK 4,079,469.
PONG ApS has published its annual report for 2022. Gross profit came to DKK 9,052,439, and the net result was DKK 2,397,286.
PONG ApS has published its annual report for 2021. Gross profit came to DKK 8,252,083, and the net result was DKK 3,164,617.
As of January 28, 2022, Sigurd Bjerre Holding ApS is registered as an owner of PONG ApS with an ownership share of 5%.
PONG ApS has published its interim report for the period July 30, 2019 – December 31, 2020.
As of February 9, 2021, Kreston CM Statsautoriseret Revisions interessentskab has been appointed auditor of PONG ApS.
As of July 1, 2020, Mette Hørdum is registered as adm. dir. of PONG ApS.
As of May 18, 2020, M. Hørdum Holding ApS is registered as an owner of PONG ApS with an ownership share of 25%.
As of May 18, 2020, Nehl ApS is registered as an owner of PONG ApS with an ownership share of 66%.
As of July 30, 2019, Mikkel Elung-Jensen is registered as director of PONG ApS.
PONG ApS was founded on July 30, 2019.
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