CVR: 40421734
DKK 4,228,085
Gross profit
Net result: DKK -1,935,160
Pernille Mogensen, VILSAVA Holding ApS
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CVR · view ownership and management
Owner registered: Pernille Mogensen
CVR · 30/09/2022
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StyleStore.com A/S is a Danish company of the type Aktieselskab based in Jelling, founded in 2019. The company is registered under the industry Detailhandel med tøj. The management consists of Jesper Rasmussen. The company is owned by Pernille Mogensen, VILSAVA Holding ApS and WOVEN DEVELOPMENT LIMITED, unit 2 (SH). In 2025, the company reported a gross profit of DKK 4,228,085 and a net result of DKK -1,935,160 compared with DKK -8,824,557 the year before. Equity in the 2025 report amounted to DKK -1,911,319.
Source: annual report 2025, Danish Business Authority
The financial health of StyleStore.com A/S shows signs of instability, with consistent losses over the past five years. In 2025, the company reported a gross profit of 4,228,085 DKK but incurred a loss of 1,935,160 DKK, reflecting ongoing challenges in achieving profitability. Notably, equity has declined from 10,307,987 DKK in 2022 to -1,911,319 DKK in 2025, indicating a concerning trend of increasing financial strain. The company has struggled with gross profit margins, which have fluctuated, peaking at 3,458,015 DKK in 2022 before declining in subsequent years. Overall, StyleStore.com A/S appears to be in a precarious position within the clothing retail industry, facing significant operational challenges and negative equity.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med handel af og investering i livsstils produkter og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 4.2 mio. | -1.9 mio. | 24.5 mio. | -1.9 mio. | 10 | |
| 202401/10/2023 – 30/09/2024 | -3.2 mio. | -8.8 mio. | 21.3 mio. | 795 t. | 9 | |
| 202301/10/2022 – 30/09/2023 | 3.4 mio. | -688 t. | 33 mio. | 9.6 mio. | 9 | |
| 202201/10/2021 – 30/09/2022 | 3.5 mio. | -592 t. | 20.8 mio. | 10.3 mio. | 9 | |
| 202101/10/2020 – 30/09/2021 | 303 t. | -4 mio. | 13.8 mio. | 4.6 mio. | 9 |
Compared to 1.549 companies in Detailhandel med tøj
Comparison is based on industry median values
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Try company screeningStyleStore.com A/S was founded on 4 April 2019.
StyleStore.com A/S is registered under the industry Detailhandel med tøj (industry code 477110).
StyleStore.com A/S is owned by Pernille Mogensen, VILSAVA Holding ApS and WOVEN DEVELOPMENT LIMITED, unit 2 (SH).
In 2025, StyleStore.com A/S reported a gross profit of DKK 4,228,085.
The management of StyleStore.com A/S consists of Jesper Rasmussen.
StyleStore.com A/S is located at Sydkrogen 12, 7300 Jelling.
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StyleStore.com A/S has published its annual report for 2025. Gross profit came to DKK 4,228,085, and the net result was DKK -1,935,160.
StyleStore.com A/S has published its annual report for 2024. Gross profit came to DKK -3,229,763, and the net result was DKK -8,824,557.
As of May 27, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of StyleStore.com A/S.
StyleStore.com A/S has published its annual report for 2023. Gross profit came to DKK 3,359,244, and the net result was DKK -688,423.
As of May 1, 2024, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of StyleStore.com A/S.
As of March 18, 2024, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of StyleStore.com A/S.
StyleStore.com A/S has published its annual report for 2022. Gross profit came to DKK 3,458,015, and the net result was DKK -591,833.
As of September 30, 2022, Pernille Mogensen is registered as an owner of StyleStore.com A/S with an ownership share of 10%.
As of September 30, 2022, VILSAVA Holding ApS is registered as an owner of StyleStore.com A/S with an ownership share of 20%.
As of September 30, 2022, is registered as an owner of StyleStore.com A/S with an ownership share of 50%.
StyleStore.com A/S has published its annual report for 2021. Gross profit came to DKK 303,227, and the net result was DKK -3,961,756.
StyleStore.com A/S has published its interim report for the period April 4, 2019 – September 30, 2020.
As of April 4, 2019, Finn Mogensen has joined the board of directors of StyleStore.com A/S.
As of April 4, 2019, Jesper Rasmussen has joined the board of directors of StyleStore.com A/S.
As of April 4, 2019, Pernille Mogensen has joined the board of directors of StyleStore.com A/S.
As of April 4, 2019, Jesper Rasmussen is registered as director of StyleStore.com A/S.
StyleStore.com A/S was founded on April 4, 2019.
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