Owners, management and financials
CVR: 39822024
Previous names: IP Birkebæk IVS, Maya Freya IVS
DKK 17,406,217
Gross profit
Net result: DKK 7,318,739
J. REEH HOLDING ApS (15-19,99%), Hedegaard Group ApS (25-33,32%)
2 more
CVR · view owners
Jonas Pichard Hedegaard
CVR · view management
Active
Founded 29 August 2018
CVR · view overview
28 employees
CVR · 2026
Owner registered: Birkebæk International ApS
CVR · 19/08/2025
View the full event history
Maya Freya ApS is a Danish company of the type Anpartsselskab based in Holstebro, founded in 2018. The company is registered under the industry Detailhandel med tøj. The company was previously named Maya Freya IVS and IP Birkebæk IVS. The management consists of Jonas Pichard Hedegaard. The company's owners include J. REEH HOLDING ApS, Hedegaard Group ApS and Birkebæk International ApS. The company has 28 employees (2026). In 2025, the company reported a gross profit of DKK 17,406,217 and a net result of DKK 7,318,739 compared with DKK 1,412,143 the year before. Equity in the 2025 report amounted to DKK 12,626,739.
Source: annual report 2025, Danish Business Authority
Maya Freya ApS has demonstrated significant financial improvement since its inception in 2018, particularly in the last three years. Gross profit surged from 1,772,500 DKK in 2022 to 17,406,217 DKK in 2025, while profit rose from 415,609 DKK to 7,318,739 DKK in the same period, indicating a strong upward trajectory. The company's equity has also improved markedly, increasing from -12,919 DKK in 2021 to 12,626,739 DKK in 2025, reflecting a solid recovery and a positive financial outlook. However, the lack of revenue disclosure may raise concerns about transparency and overall market position within the clothing retail industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 17.4 mio. | 7.3 mio. | 35.6 mio. | 12.6 mio. | 16 | |
| 202401/01/2024 – 31/12/2024 | 7.4 mio. | 1.4 mio. | 16.3 mio. | 7.2 mio. | 10 | |
| 202301/01/2023 – 31/12/2023 | 4.3 mio. | 1.4 mio. | 13.7 mio. | 1.8 mio. | 5 | |
| 202201/01/2022 – 31/12/2022 | 1.8 mio. | 416 t. | 4.2 mio. | 403 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 991 t. | 162 t. | 2.3 mio. | -13 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 67 t. | -140 t. | 269 t. | -215 t. | 1 |
Compared to 1.534 companies in Detailhandel med tøj
Comparison is based on industry median values
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Try company screeningThe CVR number of Maya Freya ApS is 39822024.
The owners of Maya Freya ApS include J. REEH HOLDING ApS, Hedegaard Group ApS and Birkebæk International ApS.
The management of Maya Freya ApS consists of Jonas Pichard Hedegaard.
In 2025, Maya Freya ApS reported a gross profit of DKK 17,406,217.
Maya Freya ApS had 28 employees in 2026 according to the Danish CVR register.
Maya Freya ApS was founded on 29 August 2018.
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Maya Freya ApS has published its annual report for 2025. Gross profit came to DKK 17,406,217, and the net result was DKK 7,318,739.
As of August 19, 2025, Birkebæk International ApS is registered as an owner of Maya Freya ApS with an ownership share of 20%.
As of August 14, 2025, Hedegaard Group ApS is registered as an owner of Maya Freya ApS with an ownership share of 25%.
As of August 14, 2025, Origin Stories ApS is registered as an owner of Maya Freya ApS with an ownership share of 25%.
Maya Freya ApS has published its annual report for 2024. Gross profit came to DKK 7,437,828, and the net result was DKK 1,412,143.
As of June 20, 2024, Jonas Pichard Hedegaard is registered as adm. dir. of Maya Freya ApS.
As of June 20, 2024, Iben Pichard Hedegaard Birkebæk has stepped down as adm. dir. of Maya Freya ApS.
Maya Freya ApS has published its annual report for 2023. Gross profit came to DKK 4,288,598, and the net result was DKK 1,368,154.
As of April 29, 2024, J. REEH HOLDING ApS is registered as an owner of Maya Freya ApS with an ownership share of 15%.
As of February 26, 2024, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Maya Freya ApS.
Maya Freya ApS has published its annual report for 2022. Gross profit came to DKK 1,772,500, and the net result was DKK 415,609.
Maya Freya ApS has published its annual report for 2021. Gross profit came to DKK 990,634, and the net result was DKK 162,244.
On October 12, 2021, the company changed its name from Maya Freya IVS to Maya Freya ApS.
Maya Freya ApS has published its annual report for 2020. Gross profit came to DKK 66,994, and the net result was DKK -139,892.
On November 11, 2020, the company changed its name from IP Birkebæk IVS to Maya Freya IVS.
Maya Freya ApS has published its interim report for the period August 29, 2018 to December 31, 2019.
As of August 29, 2018, Iben Pichard Hedegaard Birkebæk is registered as adm. dir. of Maya Freya ApS.
Maya Freya ApS was founded on August 29, 2018.
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