CVR: 39822024
DKK 17,406,217
Gross profit
Net result: DKK 7,318,739
J. REEH HOLDING ApS, Hedegaard Group ApS
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CVR · view ownership and management
Owner registered: Birkebæk International ApS
CVR · 19/08/2025
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Maya Freya ApS is a Danish company of the type Anpartsselskab based in Holstebro, founded in 2018. The company is registered under the industry Detailhandel med tøj. The management consists of Jonas Pichard Hedegaard. The company's owners include J. REEH HOLDING ApS, Hedegaard Group ApS and Birkebæk International ApS. In 2025, the company reported a gross profit of DKK 17,406,217 and a net result of DKK 7,318,739 compared with DKK 1,412,143 the year before. Equity in the 2025 report amounted to DKK 12,626,739.
Source: annual report 2025, Danish Business Authority
Maya Freya ApS has demonstrated significant financial improvement since its inception in 2018, particularly in the last three years. Gross profit surged from 1,772,500 DKK in 2022 to 17,406,217 DKK in 2025, while profit rose from 415,609 DKK to 7,318,739 DKK in the same period, indicating a strong upward trajectory. The company's equity has also improved markedly, increasing from -12,919 DKK in 2021 to 12,626,739 DKK in 2025, reflecting a solid recovery and a positive financial outlook. However, the lack of revenue disclosure may raise concerns about transparency and overall market position within the clothing retail industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 17.4 mio. | 7.3 mio. | 35.6 mio. | 12.6 mio. | 16 | |
| 202401/01/2024 – 31/12/2024 | 7.4 mio. | 1.4 mio. | 16.3 mio. | 7.2 mio. | 10 | |
| 202301/01/2023 – 31/12/2023 | 4.3 mio. | 1.4 mio. | 13.7 mio. | 1.8 mio. | 5 | |
| 202201/01/2022 – 31/12/2022 | 1.8 mio. | 416 t. | 4.2 mio. | 403 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 991 t. | 162 t. | 2.3 mio. | -13 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 67 t. | -140 t. | 269 t. | -215 t. | 1 |
Compared to 1.548 companies in Detailhandel med tøj
Comparison is based on industry median values
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Try company screeningMaya Freya ApS was founded on 29 August 2018.
Maya Freya ApS is registered under the industry Detailhandel med tøj (industry code 477110).
The owners of Maya Freya ApS include J. REEH HOLDING ApS, Hedegaard Group ApS and Birkebæk International ApS.
mayafreya.dk belongs to Maya Freya ApS, CVR number 39822024.
In 2025, Maya Freya ApS reported a gross profit of DKK 17,406,217.
The management of Maya Freya ApS consists of Jonas Pichard Hedegaard.
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Maya Freya ApS has published its annual report for 2025. Gross profit came to DKK 17,406,217, and the net result was DKK 7,318,739.
As of August 19, 2025, Birkebæk International ApS is registered as an owner of Maya Freya ApS with an ownership share of 20%.
As of August 14, 2025, Hedegaard Group ApS is registered as an owner of Maya Freya ApS with an ownership share of 25%.
As of August 14, 2025, Origin Stories ApS is registered as an owner of Maya Freya ApS with an ownership share of 25%.
Maya Freya ApS has published its annual report for 2024. Gross profit came to DKK 7,437,828, and the net result was DKK 1,412,143.
As of June 20, 2024, Jonas Pichard Hedegaard is registered as adm. dir. of Maya Freya ApS.
As of June 20, 2024, Iben Pichard Hedegaard Birkebæk has stepped down as adm. dir. of Maya Freya ApS.
Maya Freya ApS has published its annual report for 2023. Gross profit came to DKK 4,288,598, and the net result was DKK 1,368,154.
As of April 29, 2024, J. REEH HOLDING ApS is registered as an owner of Maya Freya ApS with an ownership share of 15%.
As of February 26, 2024, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Maya Freya ApS.
Maya Freya ApS has published its annual report for 2022. Gross profit came to DKK 1,772,500, and the net result was DKK 415,609.
Maya Freya ApS has published its annual report for 2021. Gross profit came to DKK 990,634, and the net result was DKK 162,244.
Maya Freya ApS has published its annual report for 2020. Gross profit came to DKK 66,994, and the net result was DKK -139,892.
Maya Freya ApS has published its interim report for the period August 29, 2018 – December 31, 2019.
As of August 29, 2018, Iben Pichard Hedegaard Birkebæk is registered as adm. dir. of Maya Freya ApS.
Maya Freya ApS was founded on August 29, 2018.
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