Owners, management and financials
CVR: 39370034
Previous names: Sales Styling ApS
DKK 7,236,486
Gross profit
Net result: DKK 468,067
FREEWAY HOLDING ApS (50-66,65%), Louise Holm Holding ApS (50-66,65%)
CVR · view owners
Louise Møller Holm
Board: Morten Oliver Nicolai Wagner (chair) and 1 member
CVR · view management
Active
Founded 28 February 2018
CVR · view overview
13 employees
CVR · 2026
Name registered: SalesStyling ApS
CVR · 25/03/2020
View the full event history
SalesStyling ApS is a Danish company of the type Anpartsselskab based in Næstved, founded in 2018. The company is registered under the industry Indretningsaktiviteter. The company was previously named Sales Styling ApS. The management consists of Louise Møller Holm. The board consists of Morten Oliver Nicolai Wagner (chair) and Louise Møller Holm. The company is owned by FREEWAY HOLDING ApS and Louise Holm Holding ApS. The company has 13 employees (2026). In 2025, the company reported a gross profit of DKK 7,236,486 and a net result of DKK 468,067 compared with DKK 604,176 the year before. Equity in the 2025 report amounted to DKK 739,287.
Source: annual report 2025, Danish Business Authority
The financial health of SalesStyling ApS shows a mixed trajectory, with a notable recovery in profitability over the last two years. After experiencing a loss of -480,181 DKK in 2023, the company rebounded to a profit of 468,067 DKK in 2025, supported by a gross profit of 7,236,486 DKK. However, equity has fluctuated significantly, dropping to -332,955 DKK in 2023 before improving to 739,287 DKK in 2025, indicating a volatile financial position. While the gross profit margins remain relatively stable, the overall equity position raises concerns about long-term sustainability. Positioned within the interior design industry, SalesStyling ApS appears to be navigating challenges but has demonstrated resilience in profitability recovery.
AI-generated summary · Generated 16/08/2026
Selskabets formål er indretningsarkitekt og rumdesign samt dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 7.2 mio. | 468 t. | 3.9 mio. | 739 t. | 13 | |
| 202401/01/2024 – 31/12/2024 | 7.4 mio. | 604 t. | 3.7 mio. | 271 t. | 14 | |
| 202301/01/2023 – 31/12/2023 | 6.5 mio. | -480 t. | 2.4 mio. | -333 t. | 10 | |
| 202201/01/2022 – 31/12/2022 | 7 mio. | 815 t. | 6.5 mio. | 2.6 mio. | 11 | |
| 202101/01/2021 – 31/12/2021 | 7.1 mio. | 804 t. | 4.7 mio. | 2.4 mio. | 11 | |
| 202001/01/2020 – 31/12/2020 | 5.9 mio. | 1.4 mio. | 5.3 mio. | 2.8 mio. | 8 | |
| 201901/01/2019 – 31/12/2019 | 2.7 mio. | 1.2 mio. | 2.2 mio. | 1.3 mio. | 3 | |
| 201828/02/2018 – 31/12/2018 | 925 t. | 228 t. | 724 t. | 278 t. | 2 |
Compared to 292 companies in Indretningsaktiviteter
Comparison is based on industry median values
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Try company screeningThe CVR number of SalesStyling ApS is 39370034.
SalesStyling ApS is owned by FREEWAY HOLDING ApS and Louise Holm Holding ApS.
The management of SalesStyling ApS consists of Louise Møller Holm.
The board of SalesStyling ApS consists of Morten Oliver Nicolai Wagner and Louise Møller Holm, with Morten Oliver Nicolai Wagner as chair.
In 2025, SalesStyling ApS reported a gross profit of DKK 7,236,486.
SalesStyling ApS had 13 employees in 2026 according to the Danish CVR register.
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SalesStyling ApS has published its annual report for 2025. Gross profit came to DKK 7,236,486, and the net result was DKK 468,067.
SalesStyling ApS has published its annual report for 2024. Gross profit came to DKK 7,431,135, and the net result was DKK 604,176.
SalesStyling ApS has published its annual report for 2023. Gross profit came to DKK 6,488,703, and the net result was DKK -480,181.
SalesStyling ApS has published its annual report for 2022. Gross profit came to DKK 6,976,436, and the net result was DKK 815,482.
As of January 20, 2023, Jesper Bernhoft has left the board of directors of SalesStyling ApS.
SalesStyling ApS has published its annual report for 2021. Gross profit came to DKK 7,064,980, and the net result was DKK 803,843.
As of December 13, 2021, Jesper Bernhoft has joined the board of directors of SalesStyling ApS.
As of December 13, 2021, Mikkel Salling has left the board of directors of SalesStyling ApS.
SalesStyling ApS has published its annual report for 2020. Gross profit came to DKK 5,883,773, and the net result was DKK 1,377,176.
SalesStyling ApS has published its annual report for 2019. Gross profit came to DKK 2,748,219, and the net result was DKK 1,165,997.
As of March 25, 2020, DANSK REVISION VIBORG REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of SalesStyling ApS.
As of March 25, 2020, Mikkel Salling has joined the board of directors of SalesStyling ApS.
As of March 25, 2020, Morten Oliver Nicolai Wagner has joined the board of directors of SalesStyling ApS.
As of March 25, 2020, Louise Møller Holm has joined the board of directors of SalesStyling ApS.
On March 25, 2020, the company changed its name from Sales Styling ApS to SalesStyling ApS.
As of March 25, 2020, FREEWAY HOLDING ApS is registered as an owner of SalesStyling ApS with an ownership share of 50%.
As of March 25, 2020, Louise Holm Holding ApS is registered as an owner of SalesStyling ApS with an ownership share of 50%.
SalesStyling ApS has published its interim report for the period February 28, 2018 to December 31, 2018.
As of February 28, 2018, Louise Møller Holm is registered as director of SalesStyling ApS.
SalesStyling ApS was founded on February 28, 2018.
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