Owners, management and financials
CVR: 38773259
DKK 1,382,592
Gross profit
Net result: DKK 174,764
Heidi Kielstrup Ullerlund (100%)
CVR · view owners
Heidi Kielstrup Ullerlund
CVR · view management
Active
Founded 5 July 2017
CVR · view overview
2 employees
CVR · 2018
Director registered: Heidi Kielstrup Ullerlund
CVR · 05/07/2017
View the full event history
All About Kids ApS is a Danish company of the type Anpartsselskab based in Odense C, founded in 2017. The company is registered under the industry Detailhandel med baby- og børnetøj. The management consists of Heidi Kielstrup Ullerlund. The company is owned by Heidi Kielstrup Ullerlund. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 1,382,592 and a net result of DKK 174,764 compared with DKK -174,550 the year before. Equity in the 2025 report amounted to DKK 318,271.
Source: annual report 2025, Danish Business Authority
The financial health of All About Kids ApS shows signs of volatility, with fluctuating gross profits and profitability over the past few years. Gross profit peaked at 1,490,987 DKK in 2023 but has not translated into consistent profits, as evidenced by losses in 2023 (-199,208 DKK) and 2024 (-174,550 DKK). Equity has decreased from 579,693 DKK in 2021 to 318,271 DKK in 2025, raising concerns about financial stability. Despite these challenges, the company remains positioned in the niche market of baby and children's clothing, indicating potential for growth if profitability can be restored.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed med salg af alle former for baby- og børneudstyr samt anden hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 1.4 mio. | 175 t. | 1.7 mio. | 318 t. | 2 | |
| 202401/10/2023 – 30/09/2024 | 1.3 mio. | -175 t. | 1.6 mio. | 144 t. | 2 | |
| 202301/10/2022 – 30/09/2023 | 1.5 mio. | -199 t. | 2 mio. | 318 t. | 3 | |
| 202201/10/2021 – 30/09/2022 | 1.3 mio. | -62 t. | 1.9 mio. | 517 t. | 2 | |
| 202101/10/2020 – 30/09/2021 | 1.4 mio. | 39 t. | 1.7 mio. | 580 t. | 2 | |
| 202001/10/2019 – 30/09/2020 | 1 mio. | 75 t. | 1.2 mio. | 540 t. | 2 | |
| 201901/10/2018 – 30/09/2019 | 705 t. | 289 t. | 914 t. | 465 t. | 1 |
Compared to 184 companies in Detailhandel med baby- og børnetøj
Comparison is based on industry median values
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Try company screeningThe CVR number of All About Kids ApS is 38773259.
All About Kids ApS is owned by Heidi Kielstrup Ullerlund.
The management of All About Kids ApS consists of Heidi Kielstrup Ullerlund.
In 2025, All About Kids ApS reported a gross profit of DKK 1,382,592.
All About Kids ApS had 2 employees in 2018 according to the Danish CVR register.
All About Kids ApS was founded on 5 July 2017.
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All About Kids ApS has published its annual report for 2025. Gross profit came to DKK 1,382,592, and the net result was DKK 174,764.
All About Kids ApS has published its annual report for 2024. Gross profit came to DKK 1,292,173, and the net result was DKK -174,550.
All About Kids ApS has published its annual report for 2023. Gross profit came to DKK 1,490,987, and the net result was DKK -199,208.
All About Kids ApS has published its annual report for 2022. Gross profit came to DKK 1,295,116, and the net result was DKK -62,429.
All About Kids ApS has published its annual report for 2021. Gross profit came to DKK 1,394,550, and the net result was DKK 39,296.
All About Kids ApS has published its annual report for 2020. Gross profit came to DKK 1,021,306, and the net result was DKK 75,315.
All About Kids ApS has published its annual report for 2019. Gross profit came to DKK 704,711, and the net result was DKK 288,855.
All About Kids ApS has published its interim report for the period July 5, 2017 – September 30, 2018.
As of July 5, 2017, Heidi Kielstrup Ullerlund is registered as director of All About Kids ApS.
As of July 5, 2017, Heidi Kielstrup Ullerlund is registered as an owner of All About Kids ApS with an ownership share of 100%.
All About Kids ApS was founded on July 5, 2017.
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