Owners, management and financials
CVR: 38657615
DKK 1,128,394
Gross profit
Net result: DKK -15,217
Martin Lund Pedersen (100%)
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Martin Lund Pedersen
CVR · view management
Active
Founded 17 May 2017
CVR · view overview
3 employees
CVR · 2018
Name registered: It's A Fact ApS
CVR · 17/05/2017
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It's A Fact ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2017. The company is registered under the industry Markedsanalyse og offentlig meningsmåling. The management consists of Martin Lund Pedersen. The company is owned by Martin Lund Pedersen. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 1,128,394 and a net result of DKK -15,217 compared with DKK -374,958 the year before. Equity in the 2025 report amounted to DKK 488,882.
Source: annual report 2025, Danish Business Authority
The financial health of It's A Fact ApS shows a fluctuating trajectory with notable profitability challenges in recent years. Gross profit peaked at 1,999,606 DKK in 2021 but has since declined, with a gross profit of 1,128,394 DKK in 2025 and a profit margin turning negative in 2024. Despite these fluctuations, the company maintains a solid equity position, with 488,882 DKK in 2025, indicating resilience. However, the lack of disclosed revenue raises concerns about overall market position and growth potential within the market analysis and public opinion polling industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive konsulentvirksomhed, herunder med udarbejdelse af markeds- og dataanalyser til private og offentlige virksomheder samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.1 mio. | -15 t. | 1.5 mio. | 489 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 848 t. | -375 t. | 1.4 mio. | 630 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 1.9 mio. | 89 t. | 1.9 mio. | 1.1 mio. | 2 | |
| 202201/01/2022 – 31/12/2022 | 1.3 mio. | -9 t. | 4.4 mio. | 1.2 mio. | 2 | |
| 202101/01/2021 – 31/12/2021 | 2 mio. | 534 t. | 2.5 mio. | 1.3 mio. | 2 | |
| 202001/01/2020 – 31/12/2020 | 1.6 mio. | 263 t. | 2.8 mio. | 857 t. | 2 | |
| 201901/01/2019 – 31/12/2019 | 2.4 mio. | 687 t. | 1.7 mio. | 705 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 1.1 mio. | -36 t. | 606 t. | 17 t. | 3 |
Compared to 98 companies in Markedsanalyse og offentlig meningsmåling
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of It's A Fact ApS is 38657615.
It's A Fact ApS is owned by Martin Lund Pedersen.
The management of It's A Fact ApS consists of Martin Lund Pedersen.
In 2025, It's A Fact ApS reported a gross profit of DKK 1,128,394.
It's A Fact ApS had 3 employees in 2018 according to the Danish CVR register.
It's A Fact ApS was founded on 17 May 2017.
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Address changed to Ny Adelgade 5 1. tv, 1104 København K (September 7, 2026).
Contact info changed: new phone: 60130193, new email: [email protected], new website: https://www.itsafact.dk/ (September 7, 2026).
It's A Fact ApS has published its annual report for 2025. Gross profit came to DKK 1,128,394, and the net result was DKK -15,217.
It's A Fact ApS has published its annual report for 2024. Gross profit came to DKK 848,154, and the net result was DKK -374,958.
It's A Fact ApS has published its annual report for 2023. Gross profit came to DKK 1,910,635, and the net result was DKK 89,482.
It's A Fact ApS has published its annual report for 2022. Gross profit came to DKK 1,329,085, and the net result was DKK -8,639.
It's A Fact ApS has published its annual report for 2021. Gross profit came to DKK 1,999,606, and the net result was DKK 534,099.
It's A Fact ApS has published its annual report for 2020. Gross profit came to DKK 1,620,809, and the net result was DKK 263,416.
It's A Fact ApS has published its annual report for 2019. Gross profit came to DKK 2,385,024, and the net result was DKK 687,471.
It's A Fact ApS has published its annual report for 2018. Gross profit came to DKK 1,120,217, and the net result was DKK -35,923.
It's A Fact ApS has published its interim report for the period May 17, 2017 – December 31, 2017.
As of May 17, 2017, Martin Lund Pedersen is registered as director of It's A Fact ApS.
As of May 17, 2017, Martin Lund Pedersen is registered as an owner of It's A Fact ApS with an ownership share of 100%.
It's A Fact ApS was founded on May 17, 2017.
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