CVR: 37989169
Secondary names: New Mags ApS
Previous names: Schønemann & Svangaard ApS
DKK 8,533,991
Gross profit
Net result: DKK -843,989
Svangård Holding ApS, Svangaard Brands AS
1 more
CVR · view ownership and management
Owner registered: Entrapment OÜ
CVR · 01/09/2025
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Page17 ApS is a Danish company of the type Anpartsselskab based in Horsens, founded in 2016. The company is registered under the industry Engroshandel med bøger, papir og papirvarer. The company was previously named Schønemann & Svangaard ApS. The management consists of Jesper Svangård. The company is owned by Svangård Holding ApS, Svangaard Brands AS and Entrapment OÜ. The company has 1 employee (2018). In 2025, the company reported a gross profit of DKK 8,533,991 and a net result of DKK -843,989 compared with DKK 1,434,458 the year before. Equity in the 2025 report amounted to DKK 5,620,338.
Source: annual report 2025, Danish Business Authority
The financial health of Page17 ApS appears to be fluctuating, with a notable decline in profitability in 2025, resulting in a loss of 843,989 DKK despite a gross profit of 8,533,991 DKK. Over the previous years, gross profit has shown a generally upward trend, peaking at 10,615,797 DKK in 2023, while profits have varied, with a significant drop in 2025 after reaching 3,373,937 DKK in 2023. The company's equity position remains relatively strong at 5,620,338 DKK, although it has decreased from a high of 7,928,978 DKK in 2024. As a player in the wholesale trade of books, paper, and paper products, Page17 ApS may face challenges in maintaining profitability amidst market fluctuations, but its gross profit margins indicate a potential for recovery if operational efficiencies can be improved.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med import, eksport, handel med bøger etc., engroshandel og detailhandel via internethandel og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 8.5 mio. | -844 t. | 25.6 mio. | 5.6 mio. | 18 | |
| 202401/10/2023 – 30/09/2024 | 10 mio. | 1.4 mio. | 27.3 mio. | 7.9 mio. | 15 | |
| 202301/10/2022 – 30/09/2023 | 10.6 mio. | 3.4 mio. | 20.9 mio. | 7.7 mio. | 12 | |
| 202201/10/2021 – 30/09/2022 | 7 mio. | 1.2 mio. | 15.9 mio. | 4.3 mio. | 11 | |
| 202101/10/2020 – 30/09/2021 | 5 mio. | 1.2 mio. | 11.8 mio. | 3.1 mio. | 8 | |
| 202001/10/2019 – 30/09/2020 | 3.1 mio. | 1.4 mio. | 8.6 mio. | 2.3 mio. | 3 | |
| 201901/10/2018 – 30/09/2019 | 1.5 mio. | 542 t. | 5.9 mio. | 822 t. | - | |
| 201801/10/2017 – 30/09/2018 | 424 t. | -48 t. | 3 mio. | 280 t. | - | |
| 201701/09/2016 – 30/09/2017 | 577 t. | 278 t. | 1.4 mio. | 328 t. | - |
Compared to 120 companies in Engroshandel med bøger, papir og papirvarer
Comparison is based on industry median values
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Try company screeningPage17 ApS was founded on 1 September 2016.
Page17 ApS is registered under the industry Engroshandel med bøger, papir og papirvarer (industry code 464920).
Page17 ApS had 1 employee in 2018 according to the Danish CVR register.
Page17 ApS is owned by Svangård Holding ApS, Svangaard Brands AS and Entrapment OÜ.
new-mags.com belongs to Page17 ApS, CVR number 37989169.
In 2025, Page17 ApS reported a gross profit of DKK 8,533,991.
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Contact info changed: new phone: 53619169, new email: [email protected], new website: www.new-mags.com (September 7, 2026).
Contact info changed: new phone: 53619169, new email: [email protected], new website: www.new-mags.com (June 22, 2026).
Page17 ApS has published its annual report for 2025. Gross profit came to DKK 8,533,991, and the net result was DKK -843,989.
Contact info changed: new phone: 53619169, new email: [email protected], new website: www.new-mags.com (March 24, 2026).
Address changed to Rosenkrantzvej 28 28, 8700 Horsens (January 9, 2026).
As of September 1, 2025, is registered as an owner of Page17 ApS with an ownership share of 33%.
Page17 ApS has published its annual report for 2024. Gross profit came to DKK 9,972,587, and the net result was DKK 1,434,458.
Page17 ApS has published its annual report for 2023. Gross profit came to DKK 10,615,797, and the net result was DKK 3,373,937.
As of October 1, 2023, Svangård Holding ApS is registered as an owner of Page17 ApS with an ownership share of 33%.
As of October 1, 2023, is registered as an owner of Page17 ApS with an ownership share of 10%.
Page17 ApS has published its annual report for 2022. Gross profit came to DKK 7,037,133, and the net result was DKK 1,213,336.
Page17 ApS has published its annual report for 2021. Gross profit came to DKK 4,977,154, and the net result was DKK 1,214,999.
As of March 9, 2022, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Page17 ApS.
Page17 ApS has published its annual report for 2020. Gross profit came to DKK 3,101,073, and the net result was DKK 1,449,936.
Page17 ApS has published its annual report for 2019. Gross profit came to DKK 1,474,070, and the net result was DKK 541,557.
As of October 10, 2019, Per Schønemann has stepped down as director of Page17 ApS.
On October 10, 2019, the company changed its name from Schønemann & Svangaard ApS to Page17 ApS.
Page17 ApS has published its annual report for 2018. Gross profit came to DKK 423,865, and the net result was DKK -47,972.
Page17 ApS has published its annual report for 2017. Gross profit came to DKK 577,018, and the net result was DKK 278,179.
As of September 1, 2016, Jesper Svangård is registered as director of Page17 ApS.
As of September 1, 2016, Per Schønemann is registered as director of Page17 ApS.
Page17 ApS was founded on September 1, 2016.
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