CVR: 37853909
Secondary names: myselfie.dk ApS, My Selfie ApS
DKK 6,430,400
Gross profit
Net result: DKK 918,732
MOUNT BALDY A/S, 12:34 Holding ApS
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CVR · view ownership and management
Director registered: Robert Per Sundholm Dørfler
CVR · 01/11/2025
View the full event history
myselfie ApS is a Danish company of the type Anpartsselskab based in Vejle, founded in 2016. The company is registered under the industry Udlejning og leasing af andre varer til personlig brug og husholdningsbrug. The management consists of Thomas Peder Bennedsen, Robert Per Sundholm Dørfler and Axel Jonathan Olsson. The company's owners include MOUNT BALDY A/S, 12:34 Holding ApS and Peter Lynggaard Holding ApS. The company has 6 employees (2018). In 2025, the company reported a gross profit of DKK 6,430,400 and a net result of DKK 918,732 compared with DKK 246,280 the year before. Equity in the 2025 report amounted to DKK 2,603,021.
Source: annual report 2025, Danish Business Authority
The financial health of myselfie ApS shows a positive trajectory in gross profit and profitability over the past few years, with gross profit increasing from 5,124,172 DKK in 2023 to 6,430,400 DKK in 2025. Despite a loss in 2023, the company rebounded with profits of 918,732 DKK in 2025, indicating improved operational efficiency. Equity has consistently risen, reaching 2,603,021 DKK in 2025, which reflects a solid financial foundation. However, the lack of disclosed revenue figures raises concerns about transparency and market positioning within the personal and household goods leasing industry. Overall, the company appears to be strengthening its financial stability and profitability, albeit with some uncertainty regarding its revenue streams.
AI-generated summary · Generated 16/08/2026
Virksomhedens formål er udlejning af kameraløsninger, reklame- og markedsføringsvirksomhed, samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6.4 mio. | 919 t. | 6.2 mio. | 2.6 mio. | 8 | |
| 202401/01/2024 – 31/12/2024 | 5.9 mio. | 246 t. | 5.1 mio. | 1.7 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | 5.1 mio. | -354 t. | 4.9 mio. | 1.4 mio. | 7 | |
| 202201/01/2022 – 31/12/2022 | 7.9 mio. | 166 t. | 5.5 mio. | 1.8 mio. | 13 | |
| 202101/01/2021 – 31/12/2021 | 5.7 mio. | 428 t. | 7.1 mio. | 1.6 mio. | 8 | |
| 202001/01/2020 – 31/12/2020 | 4.1 mio. | -1.1 mio. | 4.7 mio. | 831 t. | 9 | |
| 201901/01/2019 – 31/12/2019 | 4.7 mio. | 289 t. | 5.1 mio. | 2 mio. | 7 | |
| 201801/01/2018 – 31/12/2018 | 1.6 mio. | 187 t. | 2 mio. | 519 t. | 3 | |
| 201701/01/2017 – 31/12/2017 | 832 t. | 352 t. | 558 t. | 333 t. | 1 |
Compared to 133 companies in Udlejning og leasing af andre varer til personlig brug og husholdningsbrug
Comparison is based on industry median values
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Try company screeningmyselfie ApS was founded on 22 June 2016.
myselfie ApS is registered under the industry Udlejning og leasing af andre varer til personlig brug og husholdningsbrug (industry code 772200).
myselfie ApS had 6 employees in 2018 according to the Danish CVR register.
The owners of myselfie ApS include MOUNT BALDY A/S, 12:34 Holding ApS and Peter Lynggaard Holding ApS.
myselfie.dk belongs to myselfie ApS, CVR number 37853909.
In 2025, myselfie ApS reported a gross profit of DKK 6,430,400.
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Myselfie ApS has published its annual report for 2025. Gross profit came to DKK 6,430,400, and the net result was DKK 918,732.
As of November 1, 2025, Robert Per Sundholm Dørfler is registered as adm. dir. of myselfie ApS.
As of November 1, 2025, Axel Jonathan Olsson is registered as director of myselfie ApS.
Myselfie ApS has published its annual report for 2024. Gross profit came to DKK 5,883,635, and the net result was DKK 246,280.
As of October 11, 2024, Lena Boel Graversen has joined the board of directors of myselfie ApS.
As of October 11, 2024, Leif Nørgaard has left the board of directors of myselfie ApS.
Myselfie ApS has published its annual report for 2023. Gross profit came to DKK 5,124,172, and the net result was DKK -354,273.
As of November 29, 2023, 12:34 Holding ApS is registered as an owner of myselfie ApS with an ownership share of 10%.
Myselfie ApS has published its annual report for 2022. Gross profit came to DKK 7,876,459, and the net result was DKK 166,126.
As of June 21, 2023, RSD Invest ApS is registered as an owner of myselfie ApS with an ownership share of 5%.
As of January 31, 2023, Peter Lynggaard Petersen has stepped down as director of myselfie ApS.
As of January 2, 2023, Attent Statsautoriseret Revisionsanpartsselskab has been appointed auditor of myselfie ApS.
As of January 2, 2023, One Revision Statsautoriseret Revisionspartnerselskab has stepped down as auditor of myselfie ApS.
Myselfie ApS has published its annual report for 2021. Gross profit came to DKK 5,738,502, and the net result was DKK 427,688.
Myselfie ApS has published its annual report for 2020. Gross profit came to DKK 4,074,496, and the net result was DKK -1,136,303.
As of February 15, 2021, Leif Nørgaard has joined the board of directors of myselfie ApS.
As of February 15, 2021, Jesper Buch has left the board of directors of myselfie ApS.
Myselfie ApS has published its annual report for 2019. Gross profit came to DKK 4,693,515, and the net result was DKK 288,739.
As of February 5, 2019, Thomas Peder Bennedsen has joined the board of directors of myselfie ApS.
As of February 5, 2019, Jesper Buch has joined the board of directors of myselfie ApS.
As of February 5, 2019, Peter Lynggaard Petersen has joined the board of directors of myselfie ApS.
As of February 5, 2019, MOUNT BALDY A/S is registered as an owner of myselfie ApS with an ownership share of 5%.
As of February 5, 2019, Peder Bennedsen Holding ApS is registered as an owner of myselfie ApS with an ownership share of 5%.
Myselfie ApS has published its annual report for 2018. Gross profit came to DKK 1,631,753, and the net result was DKK 186,751.
As of January 1, 2019, One Revision Statsautoriseret Revisionspartnerselskab has been appointed auditor of myselfie ApS.
Myselfie ApS has published its annual report for 2017. Gross profit came to DKK 832,149, and the net result was DKK 352,111.
Myselfie ApS has published its interim report for the period June 22, 2016 – December 31, 2016.
As of June 22, 2016, Thomas Peder Bennedsen is registered as director of myselfie ApS.
As of June 22, 2016, Peter Lynggaard Petersen is registered as director of myselfie ApS.
As of June 22, 2016, Peter Lynggaard Holding ApS is registered as an owner of myselfie ApS with an ownership share of 20%.
As of June 22, 2016, Thomas Peder Bennedsen Holding ApS is registered as an owner of myselfie ApS with an ownership share of 33%.
Myselfie ApS was founded on June 22, 2016.
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