Owners, management and financials
CVR: 37541249
Secondary names: Scandiboom ApS
DKK 1,186,199
Gross profit
Net result: DKK 23,495
Concepts & Stories ApS (100%)
CVR · view owners
Victoria Weber
CVR · view management
Active
Founded 14 March 2016
CVR · view overview
2 employees
CVR · 2026
Name registered: Mermaid Stories ApS
CVR · 14/03/2016
View the full event history
Mermaid Stories ApS is a Danish company of the type Anpartsselskab based in København V, founded in 2016. The company is registered under the industry Detailhandel med ure og smykker. The management consists of Victoria Weber. The company is owned by Concepts & Stories ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 1,186,199 and a net result of DKK 23,495 compared with DKK 293,406 the year before. Equity in the 2025 report amounted to DKK 237,744.
Source: annual report 2025, Danish Business Authority
Mermaid Stories ApS has shown a positive trajectory in gross profit and profitability over the past few years, with gross profit increasing from 199,747 DKK in 2022 to 1,186,199 DKK in 2025. Despite this growth, the company has experienced fluctuations in profitability, with a notable profit of 293,406 DKK in 2024, but a decline to 23,495 DKK in 2025. The equity position has improved from -83,907 DKK in 2022 to 237,744 DKK in 2025, indicating a recovery from previous losses. However, the lack of disclosed revenue and the unknown number of employees raise concerns about the company's size and market position within the jewelry and watch retail industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med webhandel (ecommerce), salg af digitale produkter og konsulentvirksomhed/online education virksomhed, samt al virksomhed, som efter ledelsens skøn har forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2M | 23K | 894K | 238K | 2 | |
| 202401/01/2024 – 31/12/2024 | 1M | 293K | 584K | 214K | 1 | |
| 202301/01/2023 – 31/12/2023 | 334K | 5K | 470K | -79K | 1 | |
| 202201/01/2022 – 31/12/2022 | 200K | -70K | 301K | -84K | 1 | |
| 202101/01/2021 – 31/12/2021 | 219K | 91K | 330K | -14K | 1 | |
| 202001/01/2020 – 31/12/2020 | 122K | 3K | 280K | -105K | 1 | |
| 201901/01/2019 – 31/12/2019 | -51K | -53K | 304K | -108K | - | |
| 201801/01/2018 – 31/12/2018 | -183K | -194K | 346K | -54K | - | |
| 201701/01/2017 – 31/12/2017 | 173K | 143K | 329K | 139K | - |
Compared to 436 companies in Detailhandel med ure og smykker
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Combine filters on financials, industry, geography, property and risk, and instantly see which companies match.
Try company screeningThe CVR number of Mermaid Stories ApS is 37541249.
Mermaid Stories ApS is owned by Concepts & Stories ApS.
The management of Mermaid Stories ApS consists of Victoria Weber.
In 2025, Mermaid Stories ApS reported a gross profit of DKK 1,186,199.
Mermaid Stories ApS had 2 employees in 2026 according to the Danish CVR register.
Mermaid Stories ApS was founded on 14 March 2016.
Claim this page to add your logo and social links. Free to get started.
Mermaid Stories ApS has published its annual report for 2025. Gross profit came to DKK 1,186,199, and the net result was DKK 23,495.
Mermaid Stories ApS has published its annual report for 2024. Gross profit came to DKK 1,030,448, and the net result was DKK 293,406.
Mermaid Stories ApS has published its annual report for 2023. Gross profit came to DKK 334,197, and the net result was DKK 4,750.
Mermaid Stories ApS has published its annual report for 2022. Gross profit came to DKK 199,747, and the net result was DKK -69,640.
Mermaid Stories ApS has published its annual report for 2021. Gross profit came to DKK 219,186, and the net result was DKK 90,668.
Mermaid Stories ApS has published its annual report for 2020. Gross profit came to DKK 121,698, and the net result was DKK 2,960.
Mermaid Stories ApS has published its annual report for 2019. Gross profit came to DKK -51,182, and the net result was DKK -53,266.
Mermaid Stories ApS has published its annual report for 2018. Gross profit came to DKK -182,907, and the net result was DKK -193,778.
Mermaid Stories ApS has published its annual report for 2017. Gross profit came to DKK 172,739, and the net result was DKK 142,793.
Mermaid Stories ApS has published its interim report for the period March 14, 2016 to December 31, 2016.
As of March 14, 2016, Victoria Weber is registered as director of Mermaid Stories ApS.
As of March 14, 2016, Concepts & Stories ApS is registered as an owner of Mermaid Stories ApS with an ownership share of 100%.
Mermaid Stories ApS was founded on March 14, 2016.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Companies in the same industry and area
CVR 43856405
CVR 19612597
CVR 38012517
CVR 18684330
CVR 33998724
