Owners, management and financials
CVR: 36700386
Secondary names: Fitness World International A/S, Fitness World Group A/S, Pure Fitness Holding A/S
Previous names: KR 594 A/S, Forward HoldCo A/S, Fitness World Group A/S
DKK -74,000
Gross profit
Net result: DKK -38,478,000
Forward TopCo A/S (100%)
CVR · view owners
Morten Nørdum Bentzen
Board: Alexander Basil John Wood (chair) and 2 members
CVR · view management
Active
Founded 30 March 2015
CVR · view overview
1 employee
CVR · 2022
Name registered: Pure Gym Denmark Holding A/S
CVR · 23/05/2023
View the full event history
Pure Gym Denmark Holding A/S is a Danish company of the type Aktieselskab based in Valby, founded in 2015. The company is registered under the industry Ikke-finansielle hovedsæders aktiviteter. The company was previously named Fitness World Group A/S and Forward HoldCo A/S. The management consists of Morten Nørdum Bentzen. The board consists of Alexander Basil John Wood (chair), Hannah Haugbølle Thomsen and Morten Nørdum Bentzen. The company is owned by Forward TopCo A/S. The company has 1 employee (2022). In 2025, the company reported a gross profit of DKK -74,000 and a net result of DKK -38,478,000 compared with DKK -48,844,000 the year before. Equity in the 2025 report amounted to DKK 723,867,000.
Selskabets formål er at være holdingselskab, samt al virksomhed, som efter bestyrelsens skøn har forbindelse hermed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -38.5 mio. | 2 mia. | 723.9 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | - | -48.8 mio. | 2 mia. | 762.3 mio. | 0 | |
| 202301/01/2023 – 31/12/2023 | 0 | -62.6 mio. | 2 mia. | 811.2 mio. | 0 | |
| 202201/01/2022 – 31/12/2022 | 0 | -55 mio. | 2.7 mia. | 873.8 mio. | 0 | |
| 202101/01/2021 – 31/12/2021 | 0 | -49.2 mio. | 2.5 mia. | 928.8 mio. | 1 | |
| 202001/01/2020 – 31/12/2020 | - | -62.3 mio. | 2.1 mia. | 978.1 mio. | 1 | |
| 201901/01/2019 – 31/12/2019 | 1.6 mia. | -53 mio. | 4.2 mia. | 648.9 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 1.4 mia. | -31.1 mio. | 2.3 mia. | 688.2 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 1.2 mia. | -54.6 mio. | 1.8 mia. | 642.6 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 1.1 mia. | -21.2 mio. | 1.8 mia. | 694.2 mio. | - |
Compared to 518 companies in Ikke-finansielle hovedsæders aktiviteter
Comparison is based on industry median values
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Set up monitoringThe CVR number of Pure Gym Denmark Holding A/S is 36700386.
Pure Gym Denmark Holding A/S is owned by Forward TopCo A/S.
The management of Pure Gym Denmark Holding A/S consists of Morten Nørdum Bentzen.
The board of Pure Gym Denmark Holding A/S consists of Alexander Basil John Wood, Hannah Haugbølle Thomsen and Morten Nørdum Bentzen, with Alexander Basil John Wood as chair.
In 2025, Pure Gym Denmark Holding A/S reported a gross profit of DKK -74,000.
Pure Gym Denmark Holding A/S had 1 employee in 2022 according to the Danish CVR register.
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Pure Gym Denmark Holding A/S has published its annual report for 2025. Gross profit came to DKK -74,000, and the net result was DKK -38,478,000.
Pure Gym Denmark Holding A/S has published its annual report for 2024. Gross profit came to DKK -108,000, and the net result was DKK -48,844,000.
As of March 10, 2025, Hannah Haugbølle Thomsen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of September 30, 2024, Zelda Hansson has left the board of directors of Pure Gym Denmark Holding A/S.
As of June 25, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Pure Gym Denmark Holding A/S.
As of June 24, 2024, KPMG P/S has been appointed auditor of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its annual report for 2023. Revenue came to DKK 0, and the net result was DKK -62,605,000.
Pure Gym Denmark Holding A/S has published its annual report for 2022. Revenue came to DKK 0, and the net result was DKK -55,049,000.
On May 23, 2023, the company changed its name from Fitness World Group A/S to Pure Gym Denmark Holding A/S.
As of April 11, 2023, Zelda Hansson has joined the board of directors of Pure Gym Denmark Holding A/S.
As of June 1, 2022, Michael Schrøder has left the board of directors of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its annual report for 2021. Revenue came to DKK 0, and the net result was DKK -49,212,000.
Pure Gym Denmark Holding A/S has published its annual report for 2020. The net result was DKK -62,344,000.
As of March 1, 2021, Michael Schrøder has joined the board of directors of Pure Gym Denmark Holding A/S.
As of March 1, 2021, Alexander Basil John Wood has joined the board of directors of Pure Gym Denmark Holding A/S.
As of March 1, 2021, Humphrey Michael Cobbold has left the board of directors of Pure Gym Denmark Holding A/S.
As of February 28, 2021, Alexander Basil John Wood has left the board of directors of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Morten Nørdum Bentzen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Alexander Basil John Wood has joined the board of directors of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Lars Brøndum Hagedorn Frødstrup has left the board of directors of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Ahmet Bayram has left the board of directors of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Morten Nørdum Bentzen is registered as adm. dir. of Pure Gym Denmark Holding A/S.
As of December 22, 2020, Lars Brøndum Hagedorn Frødstrup has stepped down as adm. dir. of Pure Gym Denmark Holding A/S.
As of December 7, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Pure Gym Denmark Holding A/S.
As of December 7, 2020, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Pure Gym Denmark Holding A/S.
As of October 27, 2020, Ahmet Bayram has joined the board of directors of Pure Gym Denmark Holding A/S.
As of October 27, 2020, Lars Brøndum Hagedorn Frødstrup is registered as adm. dir. of Pure Gym Denmark Holding A/S.
As of October 9, 2020, Niels Meidahl has left the board of directors of Pure Gym Denmark Holding A/S.
As of October 9, 2020, Niels Meidahl has stepped down as adm. dir. of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its annual report for 2019. Revenue came to DKK 1,641,684,000, and the net result was DKK -52,961,000.
As of June 18, 2020, Niels Meidahl is registered as adm. dir. of Pure Gym Denmark Holding A/S.
As of June 18, 2020, Steen Albrechtslund has stepped down as adm. dir. of Pure Gym Denmark Holding A/S.
As of January 14, 2020, Lars Brøndum Hagedorn Frødstrup has joined the board of directors of Pure Gym Denmark Holding A/S.
As of January 14, 2020, Humphrey Michael Cobbold has joined the board of directors of Pure Gym Denmark Holding A/S.
As of January 14, 2020, Peter Korsholm has left the board of directors of Pure Gym Denmark Holding A/S.
As of January 14, 2020, Thomas Broe-Andersen has left the board of directors of Pure Gym Denmark Holding A/S.
As of January 14, 2020, Kasper Sørensen has left the board of directors of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its annual report for 2018. Revenue came to DKK 1,362,594,000, and the net result was DKK -31,121,000.
As of May 6, 2019, Peter Korsholm has joined the board of directors of Pure Gym Denmark Holding A/S.
As of May 6, 2019, Kasper Sørensen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of May 5, 2019, Kasper Sørensen has left the board of directors of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its annual report for 2017. Revenue came to DKK 1,242,283,000, and the net result was DKK -54,562,000.
Pure Gym Denmark Holding A/S has published its annual report for 2016. Revenue came to DKK 1,102,649,000, and the net result was DKK -21,187,000.
On April 5, 2017, the company changed its name from Forward HoldCo A/S to Fitness World Group A/S.
As of November 4, 2016, Niels Meidahl has joined the board of directors of Pure Gym Denmark Holding A/S.
As of November 4, 2016, Kasper Sørensen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of November 4, 2016, Patrice Robert Gustav Jabet has left the board of directors of Pure Gym Denmark Holding A/S.
As of November 3, 2016, Kasper Sørensen has left the board of directors of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S has published its interim report for the period March 30, 2015 to December 31, 2015.
As of December 10, 2015, Thomas Broe-Andersen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of December 10, 2015, Per Nielsen has left the board of directors of Pure Gym Denmark Holding A/S.
As of October 28, 2015, Steen Albrechtslund is registered as adm. dir. of Pure Gym Denmark Holding A/S.
As of October 28, 2015, Kasper Sørensen has stepped down as director of Pure Gym Denmark Holding A/S.
As of June 8, 2015, Per Nielsen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of June 8, 2015, Kasper Sørensen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of June 8, 2015, Patrice Robert Gustav Jabet has joined the board of directors of Pure Gym Denmark Holding A/S.
As of June 8, 2015, Thomas Broe-Andersen has left the board of directors of Pure Gym Denmark Holding A/S.
As of June 8, 2015, Rebecca Christina Svensøy has left the board of directors of Pure Gym Denmark Holding A/S.
As of June 7, 2015, Patrice Robert Gustav Jabet has left the board of directors of Pure Gym Denmark Holding A/S.
As of May 29, 2015, Forward TopCo A/S is registered as an owner of Pure Gym Denmark Holding A/S with an ownership share of 100%.
As of April 23, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Thomas Broe-Andersen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Rebecca Christina Svensøy has joined the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Patrice Robert Gustav Jabet has joined the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Christina Bruun Geertsen has left the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Bent Kemplar has left the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Jeppe Buskov has left the board of directors of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Kasper Sørensen is registered as director of Pure Gym Denmark Holding A/S.
As of April 23, 2015, Bent Kemplar has stepped down as director of Pure Gym Denmark Holding A/S.
On April 23, 2015, the company changed its name from KR 594 A/S to Forward HoldCo A/S.
As of March 30, 2015, Christina Bruun Geertsen has joined the board of directors of Pure Gym Denmark Holding A/S.
As of March 30, 2015, Bent Kemplar has joined the board of directors of Pure Gym Denmark Holding A/S.
As of March 30, 2015, Jeppe Buskov has joined the board of directors of Pure Gym Denmark Holding A/S.
As of March 30, 2015, Bent Kemplar is registered as director of Pure Gym Denmark Holding A/S.
Pure Gym Denmark Holding A/S was founded on March 30, 2015.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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