Owners, management and financials
CVR: 25652991
Secondary names: Urban Gym A/S, Fitness World Danmark A/S, Fitness World A/S
Previous names: ApS KBUS 8 NR. 5415, AKVAVIT GROUP ApS, FITNESS WORLD ApS
DKK 1,176,484,000
Revenue
Net result: DKK 120,454,000
Pure Gym Denmark Holding A/S (100%)
CVR · view owners
Morten Nørdum Bentzen
Board: Alexander Basil John Wood (chair) and 2 members
CVR · view management
Active
Founded 1 October 2000
CVR · view overview
1,676 employees
CVR · 2026
Name registered: Pure Gym Denmark A/S
CVR · 23/05/2023
View the full event history
Pure Gym Denmark A/S is a Danish company of the type Aktieselskab based in Valby, founded in 2000. The company is registered under the industry Drift af fitnesscentre. The company was previously named FITNESS WORLD A/S and FITNESS WORLD ApS. The management consists of Morten Nørdum Bentzen. The board consists of Alexander Basil John Wood (chair), Hannah Haugbølle Thomsen and Morten Nørdum Bentzen. The company is owned by Pure Gym Denmark Holding A/S. The company has 1,676 employees (2026). In 2025, the company reported revenue of DKK 1,176,484,000 and a net result of DKK 120,454,000 compared with DKK 8,992,000 the year before. Equity in the 2025 report amounted to DKK 181,422,000.
Source: annual report 2025, Danish Business Authority
The financial health of Pure Gym Denmark A/S shows a significant recovery trajectory, with a notable increase in profitability in 2025, reporting a profit of 120,454,000 DKK on revenues of 1,176,484,000 DKK. After experiencing losses in the previous years, including a deficit of 49,362,000 DKK in 2023, the company has successfully turned around its performance, indicating effective management and operational improvements. However, equity remains a concern, with a modest level of 181,422,000 DKK in 2025, suggesting potential vulnerabilities in financial stability. With over 1,000 employees, Pure Gym Denmark A/S is positioned as a significant player in the fitness center industry, benefiting from a large customer base and brand recognition.
AI-generated summary · Generated 01/05/2026
Selskabets formål er at drive fitness-center og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2 mia. | 120.5 mio. | 777.1 mio. | 181.4 mio. | 630 | |
| 202401/01/2024 – 31/12/2024 | 1.2 mia. | 9 mio. | 755.2 mio. | 61 mio. | 678 | |
| 202301/01/2023 – 31/12/2023 | 1.2 mia. | -49.4 mio. | 639.9 mio. | 75.8 mio. | 795 | |
| 202201/01/2022 – 31/12/2022 | 1.2 mia. | -23.1 mio. | 593.3 mio. | 25.2 mio. | 772 | |
| 202101/01/2021 – 31/12/2021 | 768.1 mio. | -221.5 mio. | 660.8 mio. | -201.8 mio. | 947 | |
| 202001/01/2020 – 31/12/2020 | 915 mio. | -329.5 mio. | 698.4 mio. | 19.7 mio. | 1 | |
| 201901/01/2019 – 31/12/2019 | 1.4 mia. | 78.7 mio. | 816.3 mio. | 349.2 mio. | 947 | |
| 201801/01/2018 – 31/12/2018 | 1.3 mia. | 68.7 mio. | 786.3 mio. | 421.9 mio. | 939 | |
| 201701/01/2017 – 31/12/2017 | 1.2 mia. | 19.1 mio. | 787 mio. | 458.7 mio. | 873 | |
| 201601/01/2016 – 31/12/2016 | 1.1 mia. | 39.6 mio. | 822.1 mio. | 533.9 mio. | 800 | |
| 201501/01/2015 – 31/12/2015 | 903.4 mio. | 52.9 mio. | 862.6 mio. | 559.6 mio. | 898 | |
| 201401/01/2014 – 31/12/2014 | 956 mio. | 69.9 mio. | 842 mio. | 311.7 mio. | 718 | |
| 201301/01/2013 – 31/12/2013 | 860.3 mio. | 82 mio. | 625.4 mio. | 291.8 mio. | 628 |
Compared to 523 companies in Drift af fitnesscentre
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender won
Sources: TED (the EU tender database) and udbud.dk
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Set up monitoringThe CVR number of Pure Gym Denmark A/S is 25652991.
Pure Gym Denmark A/S is owned by Pure Gym Denmark Holding A/S.
The management of Pure Gym Denmark A/S consists of Morten Nørdum Bentzen.
The board of Pure Gym Denmark A/S consists of Alexander Basil John Wood, Hannah Haugbølle Thomsen and Morten Nørdum Bentzen, with Alexander Basil John Wood as chair.
In 2025, Pure Gym Denmark A/S reported revenue of DKK 1,176,484,000.
Pure Gym Denmark A/S had 1,676 employees in 2026 according to the Danish CVR register.
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Pure Gym Denmark A/S has published its annual report for 2025. Revenue came to DKK 1,176,484,000, and the net result was DKK 120,454,000.
Contact info changed: new email: [email protected], new website: www.puregym.dk (January 27, 2026).
Contact info changed: new email: [email protected], new website: www.puregym.dk (January 27, 2026).
Pure Gym Denmark A/S has won the tender "Direkte tildeling af Højintensitets træningsintervention i Aarhus, Odense og København - 2025-0897208" issued by Aarhus Universitet worth 3,400,000 DKK.
Pure Gym Denmark A/S has published its annual report for 2024. Revenue came to DKK 1,187,681,000, and the net result was DKK 8,992,000.
As of March 10, 2025, Hannah Haugbølle Thomsen has joined the board of directors of Pure Gym Denmark A/S.
As of September 30, 2024, Zelda Hansson has left the board of directors of Pure Gym Denmark A/S.
As of June 25, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Pure Gym Denmark A/S.
As of June 24, 2024, KPMG P/S has been appointed auditor of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2023. Revenue came to DKK 1,195,178,000, and the net result was DKK -49,362,000.
Pure Gym Denmark A/S has published its annual report for 2022. Revenue came to DKK 1,189,258,000, and the net result was DKK -23,064,000.
On May 23, 2023, the company changed its name from FITNESS WORLD A/S to Pure Gym Denmark A/S.
As of April 11, 2023, Zelda Hansson has joined the board of directors of Pure Gym Denmark A/S.
As of June 1, 2022, Michael Schrøder has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2021. Revenue came to DKK 768,149,000, and the net result was DKK -221,453,000.
Pure Gym Denmark A/S has published its annual report for 2020. Revenue came to DKK 914,953,000, and the net result was DKK -329,536,000.
As of March 1, 2021, Michael Schrøder has joined the board of directors of Pure Gym Denmark A/S.
As of March 1, 2021, Alexander Basil John Wood has joined the board of directors of Pure Gym Denmark A/S.
As of March 1, 2021, Humphrey Michael Cobbold has left the board of directors of Pure Gym Denmark A/S.
As of February 28, 2021, Alexander Basil John Wood has left the board of directors of Pure Gym Denmark A/S.
As of December 22, 2020, Morten Nørdum Bentzen has joined the board of directors of Pure Gym Denmark A/S.
As of December 22, 2020, Alexander Basil John Wood has joined the board of directors of Pure Gym Denmark A/S.
As of December 22, 2020, Lars Brøndum Hagedorn Frødstrup has left the board of directors of Pure Gym Denmark A/S.
As of December 22, 2020, Ahmet Bayram has left the board of directors of Pure Gym Denmark A/S.
As of December 22, 2020, Morten Nørdum Bentzen is registered as adm. dir. of Pure Gym Denmark A/S.
As of December 22, 2020, Lars Brøndum Hagedorn Frødstrup has stepped down as adm. dir. of Pure Gym Denmark A/S.
As of December 7, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Pure Gym Denmark A/S.
As of December 7, 2020, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Pure Gym Denmark A/S.
As of October 27, 2020, Ahmet Bayram has joined the board of directors of Pure Gym Denmark A/S.
As of October 9, 2020, Niels Meidahl has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2019. Revenue came to DKK 1,366,239,000, and the net result was DKK 78,731,000.
As of June 18, 2020, Lars Brøndum Hagedorn Frødstrup is registered as adm. dir. of Pure Gym Denmark A/S.
As of June 18, 2020, Steen Albrechtslund has stepped down as adm. dir. of Pure Gym Denmark A/S.
As of January 14, 2020, Lars Brøndum Hagedorn Frødstrup has joined the board of directors of Pure Gym Denmark A/S.
As of January 14, 2020, Humphrey Michael Cobbold has joined the board of directors of Pure Gym Denmark A/S.
As of January 14, 2020, Peter Korsholm has left the board of directors of Pure Gym Denmark A/S.
As of January 14, 2020, Thomas Broe-Andersen has left the board of directors of Pure Gym Denmark A/S.
As of January 14, 2020, Kasper Sørensen has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2018. Revenue came to DKK 1,302,685,000, and the net result was DKK 68,740,000.
As of May 6, 2019, Peter Korsholm has joined the board of directors of Pure Gym Denmark A/S.
As of May 6, 2019, Kasper Sørensen has joined the board of directors of Pure Gym Denmark A/S.
As of May 5, 2019, Kasper Sørensen has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2017. Revenue came to DKK 1,213,403,000, and the net result was DKK 19,147,000.
Pure Gym Denmark A/S has published its annual report for 2016. Revenue came to DKK 1,075,292,000, and the net result was DKK 39,647,000.
As of November 4, 2016, Niels Meidahl has joined the board of directors of Pure Gym Denmark A/S.
As of November 4, 2016, Kasper Sørensen has joined the board of directors of Pure Gym Denmark A/S.
As of November 4, 2016, Patrice Robert Gustav Jabet has left the board of directors of Pure Gym Denmark A/S.
As of November 3, 2016, Kasper Sørensen has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2015. Revenue came to DKK 903,364,000, and the net result was DKK 52,891,000.
As of December 10, 2015, Thomas Broe-Andersen has joined the board of directors of Pure Gym Denmark A/S.
As of December 10, 2015, Per Nielsen has left the board of directors of Pure Gym Denmark A/S.
As of October 28, 2015, Steen Albrechtslund is registered as adm. dir. of Pure Gym Denmark A/S.
As of October 28, 2015, Per Nielsen has stepped down as adm. dir. of Pure Gym Denmark A/S.
As of June 16, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of Pure Gym Denmark A/S.
As of June 16, 2015, BILLE & BUCH-ANDERSEN REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of Pure Gym Denmark A/S.
As of June 8, 2015, Per Nielsen has joined the board of directors of Pure Gym Denmark A/S.
As of June 8, 2015, Patrice Robert Gustav Jabet has joined the board of directors of Pure Gym Denmark A/S.
As of June 8, 2015, Thomas Broe-Andersen has left the board of directors of Pure Gym Denmark A/S.
As of June 7, 2015, Patrice Robert Gustav Jabet has left the board of directors of Pure Gym Denmark A/S.
As of May 29, 2015, Pure Gym Denmark Holding A/S is registered as an owner of Pure Gym Denmark A/S with an ownership share of 100%.
As of May 28, 2015, Thomas Broe-Andersen has joined the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Kasper Sørensen has joined the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Patrice Robert Gustav Jabet has joined the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Per Nielsen has left the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Sophie Caroline Bensimon Rossing has left the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Henrik Bensimon Rossing has left the board of directors of Pure Gym Denmark A/S.
As of May 28, 2015, Rasmus Elmann Ingerslev has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2014. Revenue came to DKK 956,041,487, and the net result was DKK 69,889,393.
As of January 2, 2015, Rasmus Elmann Ingerslev has joined the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2013. Revenue came to DKK 860,312,599, and the net result was DKK 82,002,471.
As of April 8, 2014, Jesper Boysen has left the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its interim report for the period October 1, 2012 – December 31, 2012.
As of February 26, 2013, Jesper Boysen has joined the board of directors of Pure Gym Denmark A/S.
Pure Gym Denmark A/S has published its annual report for 2012.
As of November 15, 2012, Torben Arnold Faber has left the board of directors of Pure Gym Denmark A/S.
On June 11, 2008, the company changed its name from FITNESS WORLD ApS to FITNESS WORLD A/S.
As of June 3, 2008, Torben Arnold Faber has joined the board of directors of Pure Gym Denmark A/S.
On May 7, 2008, the company changed its name from FITNESS WORLD HOLDING ApS to FITNESS WORLD ApS.
As of March 31, 2008, Henrik Bensimon Rossing has joined the board of directors of Pure Gym Denmark A/S.
As of March 31, 2008, Per Nielsen is registered as adm. dir. of Pure Gym Denmark A/S.
As of March 31, 2008, Henrik Bensimon Rossing has stepped down as director of Pure Gym Denmark A/S.
On March 27, 2007, the company changed its name from FITNESS WORLD GASVÆRKSVEJ ApS to FITNESS WORLD HOLDING ApS.
As of March 5, 2007, Per Nielsen has joined the board of directors of Pure Gym Denmark A/S.
As of March 5, 2007, Sophie Caroline Bensimon Rossing has joined the board of directors of Pure Gym Denmark A/S.
On November 7, 2005, the company changed its name from FITNESS WORLD ApS to FITNESS WORLD GASVÆRKSVEJ ApS.
On January 15, 2005, the company changed its name from AKVAVIT GROUP ApS to FITNESS WORLD ApS.
As of August 15, 2003, BILLE & BUCH-ANDERSEN REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of Pure Gym Denmark A/S.
As of August 14, 2003, REVISIONSFIRMAET ALBRECHTSEN STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Pure Gym Denmark A/S.
On December 15, 2000, the company changed its name from ApS KBUS 8 NR. 5415 to AKVAVIT GROUP ApS.
As of December 1, 2000, REVISIONSFIRMAET ALBRECHTSEN STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Pure Gym Denmark A/S.
As of December 1, 2000, JUT NR. 2180 A/S has stepped down as auditor of Pure Gym Denmark A/S.
As of December 1, 2000, Henrik Bensimon Rossing is registered as director of Pure Gym Denmark A/S.
As of December 1, 2000, Peter Andreas Stakemann has stepped down as director of Pure Gym Denmark A/S.
As of October 1, 2000, JUT NR. 2180 A/S has been appointed auditor of Pure Gym Denmark A/S.
As of October 1, 2000, Peter Andreas Stakemann is registered as director of Pure Gym Denmark A/S.
Pure Gym Denmark A/S was founded on October 1, 2000.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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