Owners, management and financials
CVR: 36543469
Secondary names: ALLIANCE MARKETING ApS, ALLIANCE FINANCE ApS, ALLIANCE TECHNOLOGY ApS
Previous names: ALLIANCE FIRST IVS
DKK 184,370
Gross profit
Net result: DKK 221,356
Cato Nørrung Poulsen (33,33-49,99%), Nica Noerrung Poulsen (33,33-49,99%)
1 more
CVR · view owners
Teit Linde Hedemark Poulsen
CVR · view management
Active
Founded 28 January 2015
CVR · view overview
0 employees
Annual report 2025 · average
Director registered: Teit Linde Hedemark Poulsen
CVR · 01/01/2023
View the full event history
ALLIANCE FIRST ApS is a Danish company of the type Anpartsselskab based in Rungsted Kyst, founded in 2015. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named ALLIANCE FIRST IVS. The management consists of Teit Linde Hedemark Poulsen. The company is owned by Cato Nørrung Poulsen, Nica Noerrung Poulsen and HEDEMARK HOLDING ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK 184,370 and a net result of DKK 221,356 compared with DKK 113,936 the year before. Equity in the 2025 report amounted to DKK 275,714.
Selskabets formål er at tilbyde marketing, salg og finansielle services for virksomheder og atleter som ønsker at profilere deres virksomhed, sport eller produkt.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/06/2024 – 31/05/2025 | 184 t. | 221 t. | 352 t. | 276 t. | 0 | |
| 202401/06/2023 – 31/05/2024 | 147 t. | 114 t. | 196 t. | 154 t. | - | |
| 202301/06/2022 – 31/05/2023 | -49 t. | -42 t. | 93 t. | 40 t. | - | |
| 202201/06/2021 – 31/05/2022 | 154 t. | 119 t. | 313 t. | 233 t. | - | |
| 202101/06/2020 – 31/05/2021 | 205 t. | 108 t. | 291 t. | 214 t. | - | |
| 202001/06/2019 – 31/05/2020 | 238 t. | 183 t. | 354 t. | 105 t. | - | |
| 201901/06/2018 – 31/05/2019 | 11 t. | -26 t. | 221 t. | -78 t. | - | |
| 201801/06/2017 – 31/05/2018 | 33 t. | 24 t. | 267 t. | -52 t. | - | |
| 201701/06/2016 – 31/05/2017 | 21 t. | 8 t. | 236 t. | -77 t. | - |
Compared to 1.808 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try company screeningThe CVR number of ALLIANCE FIRST ApS is 36543469.
ALLIANCE FIRST ApS is owned by Cato Nørrung Poulsen, Nica Noerrung Poulsen and HEDEMARK HOLDING ApS.
The management of ALLIANCE FIRST ApS consists of Teit Linde Hedemark Poulsen.
In 2025, ALLIANCE FIRST ApS reported a gross profit of DKK 184,370.
ALLIANCE FIRST ApS had an average of 0 employees in the 2025 financial year according to the annual report.
ALLIANCE FIRST ApS was founded on 28 January 2015.
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ALLIANCE FIRST ApS has published its annual report for 2025. Gross profit came to DKK 184,370, and the net result was DKK 221,356.
ALLIANCE FIRST ApS has published its annual report for 2024. Gross profit came to DKK 146,589, and the net result was DKK 113,936.
ALLIANCE FIRST ApS has published its annual report for 2023. Gross profit came to DKK -49,413, and the net result was DKK -42,127.
As of January 1, 2023, Teit Linde Hedemark Poulsen is registered as adm. dir. of ALLIANCE FIRST ApS.
As of January 1, 2023, Mette Nørrung has stepped down as adm. dir. of ALLIANCE FIRST ApS.
As of January 1, 2023, Cato Nørrung Poulsen is registered as an owner of ALLIANCE FIRST ApS with an ownership share of 33%.
As of January 1, 2023, Nica Noerrung Poulsen is registered as an owner of ALLIANCE FIRST ApS with an ownership share of 33%.
ALLIANCE FIRST ApS has published its annual report for 2022. Gross profit came to DKK 153,520, and the net result was DKK 118,948.
ALLIANCE FIRST ApS has published its annual report for 2021. Gross profit came to DKK 204,665, and the net result was DKK 108,424.
ALLIANCE FIRST ApS has published its annual report for 2020. Gross profit came to DKK 238,087, and the net result was DKK 183,222.
On October 20, 2020, the company changed its name from ALLIANCE FIRST IVS to ALLIANCE FIRST ApS.
ALLIANCE FIRST ApS has published its annual report for 2019. Gross profit came to DKK 11,462, and the net result was DKK -25,737.
ALLIANCE FIRST ApS has published its annual report for 2018. Gross profit came to DKK 33,385, and the net result was DKK 24,372.
ALLIANCE FIRST ApS has published its annual report for 2017. Gross profit came to DKK 20,879, and the net result was DKK 8,036.
ALLIANCE FIRST ApS has published its interim report for the period January 28, 2015 to May 31, 2016.
As of January 28, 2015, Mette Nørrung is registered as adm. dir. of ALLIANCE FIRST ApS.
As of January 28, 2015, HEDEMARK HOLDING ApS is registered as an owner of ALLIANCE FIRST ApS with an ownership share of 25%.
ALLIANCE FIRST ApS was founded on January 28, 2015.
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