Owners, management and financials
CVR: 35681744
Secondary names: FRIT VALG - PLEJE OG RENGØRING ApS
Previous names: FRIT VALG - PLEJE OG RENGØRING ApS
DKK 63,571,610
Gross profit
Net result: DKK 847,620
SVANE BOGDOL HOLDING ApS (66,66-89,99%), Frit Valg Holding ApS (20-24,99%)
CVR · view owners
Tina Birgitte Jørgensen
Board: Henning Nørgaard Blaabjerg (chair) and 3 members
CVR · view management
Active
Founded 11 March 2014
CVR · view overview
175 employees
CVR · 2026
Owner registered: SVANE BOGDOL HOLDING ApS
CVR · 21/06/2019
View the full event history
FRIT VALG - SVANE PLEJE ApS is a Danish company of the type Anpartsselskab based in Nørresundby, founded in 2014. The company is registered under the industry Drift af hjemmehjælp. The company was previously named FRIT VALG - PLEJE OG RENGØRING ApS. The management consists of Tina Birgitte Jørgensen. The board consists of Henning Nørgaard Blaabjerg (chair), Per Buttenschøn, Poul Erik Petersen and Tina Birgitte Jørgensen. The company is owned by SVANE BOGDOL HOLDING ApS and Frit Valg Holding ApS. The company has 175 employees (2026). In 2025, the company reported a gross profit of DKK 63,571,610 and a net result of DKK 847,620 compared with DKK 1,808,058 the year before. Equity in the 2025 report amounted to DKK 1,654,426.
Source: annual report 2025, Danish Business Authority
The financial health of FRIT VALG - SVANE PLEJE ApS shows a positive trajectory in gross profit and profitability over recent years, with gross profit increasing from 23.1 million DKK in 2021 to 63.6 million DKK in 2025. Despite this growth, the company faced challenges with equity, which improved to 1.7 million DKK in 2025 from a negative position of -1.7 million DKK in 2022. The profit trend has been fluctuating, with a notable peak of 1.8 million DKK in 2024, indicating potential volatility. Key concerns include the lack of disclosed revenue figures and the company's previous negative equity, which may affect its stability within the home care industry. Overall, FRIT VALG - SVANE PLEJE ApS appears to be strengthening its financial position, but ongoing monitoring of its equity and profitability will be essential.
AI-generated summary · Generated 14/08/2026
Use this number when you send an electronic invoice to FRIT VALG - SVANE PLEJE ApS.
Source: Peppol Directory, updated daily.
Selskabets formål er at udføre privat hjemmepleje, hjemmeservice og erhvervsrengøring samt al dermed beslægtet og afledt virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 63.6M | 848K | 11.3M | 1.7M | 114 | |
| 202401/01/2024 – 31/12/2024 | 57.6M | 1.8M | 9.7M | 1.4M | 120 | |
| 202301/01/2023 – 31/12/2023 | 56.7M | 1.3M | 12.3M | -401K | 130 | |
| 202201/01/2022 – 31/12/2022 | 49.9M | -994K | 11.5M | -1.7M | 122 | |
| 202101/01/2021 – 31/12/2021 | 23.1M | 15K | 11.6M | -685K | 54 | |
| 202001/01/2020 – 31/12/2020 | 19.9M | 433K | 8.6M | -700K | 48 | |
| 201901/01/2019 – 31/12/2019 | 18.3M | -1.5M | 6.3M | -1.1M | 51 | |
| 201701/07/2016 – 30/06/2017 | 3M | 97K | 1.4M | -40K | 7 | |
| 201601/07/2015 – 30/06/2016 | 1.4M | 25K | 603K | -137K | 3 | |
| 201501/07/2014 – 30/06/2015 | 416K | -131K | 283K | -162K | 2 |
Compared to 96 companies in Drift af hjemmehjælp
Comparison is based on industry median values
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Try company screeningThe CVR number of FRIT VALG - SVANE PLEJE ApS is 35681744.
FRIT VALG - SVANE PLEJE ApS is owned by SVANE BOGDOL HOLDING ApS and Frit Valg Holding ApS.
The management of FRIT VALG - SVANE PLEJE ApS consists of Tina Birgitte Jørgensen.
The board of FRIT VALG - SVANE PLEJE ApS consists of Henning Nørgaard Blaabjerg, Per Buttenschøn and Poul Erik Petersen, with Henning Nørgaard Blaabjerg as chair.
In 2025, FRIT VALG - SVANE PLEJE ApS reported a gross profit of DKK 63,571,610.
FRIT VALG - SVANE PLEJE ApS had 175 employees in 2026 according to the Danish CVR register.
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FRIT VALG - SVANE PLEJE ApS has published its annual report for 2025. Gross profit came to DKK 63,571,610, and the net result was DKK 847,620.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2024. Gross profit came to DKK 57,599,531, and the net result was DKK 1,808,058.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2023. Gross profit came to DKK 56,664,228, and the net result was DKK 1,277,988.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2022. Gross profit came to DKK 49,909,067, and the net result was DKK -994,194.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2021. Gross profit came to DKK 23,123,575, and the net result was DKK 14,721.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2020. Gross profit came to DKK 19,897,021, and the net result was DKK 433,238.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2019. Gross profit came to DKK 18,292,837, and the net result was DKK -1,450,904.
As of May 11, 2020, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of FRIT VALG - SVANE PLEJE ApS.
As of July 1, 2019, Henning Nørgaard Blaabjerg has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of July 1, 2019, Per Buttenschøn has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of June 30, 2019, Henning Nørgaard Blaabjerg has left the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of June 30, 2019, Per Buttenschøn has left the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of June 21, 2019, Jacob Snedker Hoydal has left the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of June 21, 2019, SVANE BOGDOL HOLDING ApS is registered as an owner of FRIT VALG - SVANE PLEJE ApS with an ownership share of 66%.
FRIT VALG - SVANE PLEJE ApS has published its interim report for the period July 1, 2017 to December 31, 2018.
As of July 16, 2018, Poul Erik Petersen has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of July 16, 2018, Henning Nørgaard Blaabjerg has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of July 16, 2018, Jacob Snedker Hoydal has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of July 16, 2018, Per Buttenschøn has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
As of July 16, 2018, Tina Birgitte Jørgensen has joined the board of directors of FRIT VALG - SVANE PLEJE ApS.
On July 16, 2018, the company changed its name from FRIT VALG - PLEJE OG RENGØRING ApS to FRIT VALG - SVANE PLEJE ApS.
As of June 7, 2018, Frit Valg Holding ApS is registered as an owner of FRIT VALG - SVANE PLEJE ApS with an ownership share of 20%.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2017. Gross profit came to DKK 3,048,845, and the net result was DKK 96,977.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2016. Gross profit came to DKK 1,432,105, and the net result was DKK 25,015.
FRIT VALG - SVANE PLEJE ApS has published its annual report for 2015. Gross profit came to DKK 415,630, and the net result was DKK -130,956.
As of November 12, 2015, Tal & Tanker Nord has stepped down as auditor of FRIT VALG - SVANE PLEJE ApS.
FRIT VALG - SVANE PLEJE ApS has published its interim report for the period March 11, 2014 to June 30, 2014.
As of March 11, 2014, Tal & Tanker Nord has been appointed auditor of FRIT VALG - SVANE PLEJE ApS.
As of March 11, 2014, Tina Birgitte Jørgensen is registered as director of FRIT VALG - SVANE PLEJE ApS.
FRIT VALG - SVANE PLEJE ApS was founded on March 11, 2014.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er besidde kapitalandele i datterselskaber og associerede selskaber samt at drive investeringsvirksomhed samt enhver i forbindelse hermed beslægtet virksomhed.
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