Owners, management and financials
CVR: 34897034
Previous names: VISIT VESTSJÆLLAND A/S
DKK 6,216,430
Gross profit
Net result: DKK 445,439
Holbæk Kommune (20-24,99%), Kalundborg Kommune (20-24,99%)
2 more
CVR · view owners
Morten Jensen
Board: Connie Sten Bille Christensen (chair) and 7 members
CVR · view management
Active
Founded 21 December 2012
CVR · view overview
13 employees
CVR · 2026
Director registered: Morten Jensen
CVR · 01/03/2022
View the full event history
Destination Sjælland A/S is a Danish company of the type Aktieselskab based in Slagelse, founded in 2012. The company is registered under the industry Andre reservationstjenesteydelser og tjenesteydelser i forbindelse hermed. The company was previously named VISIT VESTSJÆLLAND A/S. The management consists of Morten Jensen. The board consists of Connie Sten Bille Christensen (chair), Anne Grethe Jensen, Christian Christensen and Christian Stampe Duus. The company's owners include Holbæk Kommune, Kalundborg Kommune and Slagelse Kommune. The company has 13 employees (2026). In 2025, the company reported a gross profit of DKK 6,216,430 and a net result of DKK 445,439 compared with DKK 488,960 the year before. Equity in the 2025 report amounted to DKK 2,485,857.
Source: annual report 2025, Danish Business Authority
The financial health of Destination Sjælland A/S shows a positive trajectory, particularly in gross profit and profitability over the past few years. Gross profit increased from 5,982,653 DKK in 2022 to 6,216,430 DKK in 2025, while profits have improved from a loss of 587,337 DKK in 2022 to a profit of 445,439 DKK in 2025. The company's equity has also strengthened, rising from 1,029,205 DKK in 2022 to 2,485,857 DKK in 2025, indicating a solid foundation for future growth. However, the absence of disclosed revenue figures may raise concerns regarding transparency and overall market position within the broader industry of reservation services.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at varetage turistfremmende aktiviteter for aktionærerne samt anden virksomhed, som efter bestyrelsens skøn er nært beslægtet hermed, og som ligger inden for rammerne af den til enhver tid gældende lovgivning, pt. lovbekendtgørelse nr. 1518 af 18. december 2018 med senere ændringer om erhvervsfremme samt de uskrevne kommunalfuldmagtsregler.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6.2 mio. | 445 t. | 3.7 mio. | 2.5 mio. | 8 | |
| 202401/01/2024 – 31/12/2024 | 6.5 mio. | 489 t. | 4 mio. | 2 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | 6.4 mio. | 522 t. | 2.6 mio. | 1.6 mio. | 9 | |
| 202201/01/2022 – 31/12/2022 | 6 mio. | -587 t. | 2.6 mio. | 1 mio. | 10 | |
| 202101/01/2021 – 31/12/2021 | 6.2 mio. | -105 t. | 3.2 mio. | 1.6 mio. | 10 | |
| 202001/01/2020 – 31/12/2020 | 7.3 mio. | -245 t. | 7.4 mio. | 2 mio. | 12 | |
| 201901/01/2019 – 31/12/2019 | 3.5 mio. | -761 t. | 3 mio. | 1.7 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 5.3 mio. | 1.1 mio. | 3.6 mio. | 2.5 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 4.5 mio. | 378 t. | 2.2 mio. | 1.4 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 5.1 mio. | 469 t. | 4 mio. | 992 t. | - | |
| 201501/01/2015 – 31/12/2015 | 4.6 mio. | 400 t. | 6.2 mio. | 273 t. | - | |
| 201401/01/2014 – 31/12/2014 | 5.4 mio. | 4 t. | 4.7 mio. | -127 t. | - | |
| 201321/12/2012 – 31/12/2013 | 4.6 mio. | -631 t. | - | -131 t. | - |
Compared to 88 companies in Andre reservationstjenesteydelser og tjenesteydelser i forbindelse hermed
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender issued
Sources: TED (the EU tender database) and udbud.dk
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Try company screeningThe CVR number of Destination Sjælland A/S is 34897034.
The owners of Destination Sjælland A/S include Holbæk Kommune, Kalundborg Kommune and Slagelse Kommune.
The management of Destination Sjælland A/S consists of Morten Jensen.
The board of Destination Sjælland A/S consists of Connie Sten Bille Christensen, Anne Grethe Jensen and Christian Christensen, with Connie Sten Bille Christensen as chair.
In 2025, Destination Sjælland A/S reported a gross profit of DKK 6,216,430.
Destination Sjælland A/S had 13 employees in 2026 according to the Danish CVR register.
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Destination Sjælland A/S has published its annual report for 2025. Gross profit came to DKK 6,216,430, and the net result was DKK 445,439.
Contact info changed: new email: [email protected] (June 3, 2026).
As of January 1, 2026, Kristoffer Møller Hansen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Christian Christensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Mick Alexander Keller has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Anne Grethe Jensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Lars Hagen Mortensen has left the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Lars Jørgen Schmidt has left the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Troels Christensen has left the board of directors of Destination Sjælland A/S.
As of January 1, 2026, Kasper Lomholdt has left the board of directors of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2024. Gross profit came to DKK 6,523,920, and the net result was DKK 488,960.
Destination Sjælland A/S has published its annual report for 2023. Gross profit came to DKK 6,360,260, and the net result was DKK 522,253.
As of April 8, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Destination Sjælland A/S.
As of April 8, 2024, DANSK REVISION SLAGELSE GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2022. Gross profit came to DKK 5,982,653, and the net result was DKK -587,337.
Destination Sjælland A/S has published its annual report for 2021. Gross profit came to DKK 6,155,900, and the net result was DKK -104,849.
As of March 1, 2022, Morten Jensen is registered as director of Destination Sjælland A/S.
As of February 28, 2022, Mie Danielsen has stepped down as adm. dir. of Destination Sjælland A/S.
As of January 1, 2022, Lars Hagen Mortensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2022, Lars Jørgen Schmidt has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2022, Hans Erik Munk has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2022, Troels Christensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2022, Connie Sten Bille Christensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2022, Christian Stampe Duus has joined the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Martin Vilmann Wellejus has left the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Martin Christian Jørgensen has left the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Jane Dahl has left the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Martin Alfred Schwartzbach has left the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Carsten Andersen has left the board of directors of Destination Sjælland A/S.
As of December 31, 2021, Lis Tribler has left the board of directors of Destination Sjælland A/S.
As of December 15, 2021, Mie Danielsen is registered as adm. dir. of Destination Sjælland A/S.
As of December 15, 2021, Jens Müller has stepped down as adm. dir. of Destination Sjælland A/S.
As of June 30, 2021, Kåre Bo Holm Dyvekær has left the board of directors of Destination Sjælland A/S.
As of June 30, 2021, Thomas Strecker Lerbak Adelskov has left the board of directors of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2020. Gross profit came to DKK 7,307,939, and the net result was DKK -244,632.
Destination Sjælland A/S has published its annual report for 2019. Gross profit came to DKK 3,466,465, and the net result was DKK -761,430.
As of January 2, 2020, Martin Vilmann Wellejus has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Martin Christian Jørgensen has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Kåre Bo Holm Dyvekær has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Jane Dahl has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Carsten Andersen has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Kasper Lomholdt has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Thomas Strecker Lerbak Adelskov has joined the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Lars Hagen Mortensen has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Birgitte Ida Dinesen has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Knud Vincents has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Anne Charlotte Sabroe has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Anne Madsen has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Louise Hauge Gliese has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Per Stangby Thuesen has left the board of directors of Destination Sjælland A/S.
As of January 2, 2020, Kristine Vesterskov Olsen has left the board of directors of Destination Sjælland A/S.
On January 2, 2020, the company changed its name from VISIT VESTSJÆLLAND A/S to Destination Sjælland A/S.
As of January 1, 2020, Martin Christian Jørgensen has left the board of directors of Destination Sjælland A/S.
As of January 1, 2020, Holbæk Kommune is registered as an owner of Destination Sjælland A/S with an ownership share of 20%.
As of January 1, 2020, Kalundborg Kommune is registered as an owner of Destination Sjælland A/S with an ownership share of 20%.
As of January 1, 2020, Slagelse Kommune is registered as an owner of Destination Sjælland A/S with an ownership share of 20%.
As of January 1, 2020, Sorø Kommune is registered as an owner of Destination Sjælland A/S with an ownership share of 20%.
Destination Sjælland A/S has published its annual report for 2018. Gross profit came to DKK 5,303,603, and the net result was DKK 1,107,837.
Destination Sjælland A/S has published its annual report for 2017. Gross profit came to DKK 4,467,808, and the net result was DKK 377,813.
As of January 5, 2018, Birgitte Ida Dinesen has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Knud Vincents has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Martin Christian Jørgensen has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Torben Berner has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Martin Alfred Schwartzbach has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Louise Hauge Gliese has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Per Stangby Thuesen has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Kristine Vesterskov Olsen has joined the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Torben Toft Andersen has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Jens Arne Worsøe has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Troels Christensen has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Bo Osmonn Christensen has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Poul Buur has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Gittemarija Malene Fabricius Jensen Fyrkov has left the board of directors of Destination Sjælland A/S.
As of January 5, 2018, Svend Erik Autzen has left the board of directors of Destination Sjælland A/S.
As of January 4, 2018, Louise Hauge Gliese has left the board of directors of Destination Sjælland A/S.
As of October 1, 2017, Jens Müller is registered as adm. dir. of Destination Sjælland A/S.
As of September 30, 2017, Anette Moss has stepped down as adm. dir. of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2016. Gross profit came to DKK 5,106,042, and the net result was DKK 468,675.
As of April 21, 2017, Louise Hauge Gliese has joined the board of directors of Destination Sjælland A/S.
As of December 20, 2016, Michael Molvær Lauritsen has left the board of directors of Destination Sjælland A/S.
As of December 19, 2016, Anette Moss is registered as adm. dir. of Destination Sjælland A/S.
As of December 19, 2016, Lars Henrik Nielsen has stepped down as director of Destination Sjælland A/S.
As of October 19, 2016, Lars Hagen Mortensen has joined the board of directors of Destination Sjælland A/S.
As of October 10, 2016, Niels Aalbæk Jensen has left the board of directors of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2015. Gross profit came to DKK 4,574,904, and the net result was DKK 400,236.
As of March 29, 2016, Gittemarija Malene Fabricius Jensen Fyrkov has joined the board of directors of Destination Sjælland A/S.
As of March 29, 2016, Henrik Ulf Petersson has left the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Michael Molvær Lauritsen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Niels Aalbæk Jensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Bo Osmonn Christensen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Anne Charlotte Sabroe has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Anne Madsen has joined the board of directors of Destination Sjælland A/S.
As of January 1, 2016, Svend-Erik Kristensen has left the board of directors of Destination Sjælland A/S.
As of May 28, 2015, Poul Buur has joined the board of directors of Destination Sjælland A/S.
As of May 27, 2015, Poul Buur has left the board of directors of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2014. Gross profit came to DKK 5,359,565, and the net result was DKK 4,386.
As of April 10, 2015, Torben Andersen has left the board of directors of Destination Sjælland A/S.
Destination Sjælland A/S has published its annual report for 2013. Gross profit came to DKK 4,571,944, and the net result was DKK -631,201.
As of March 28, 2014, Torben Toft Andersen has joined the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Jens Arne Worsøe has joined the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Troels Christensen has joined the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Poul Buur has joined the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Lis Tribler has joined the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Hans Ole Drost has left the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Jørgen Bay-Kastrup has left the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Flemming Aarup Erichsen has left the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Bent Fin Rasmussen has left the board of directors of Destination Sjælland A/S.
As of March 28, 2014, Hanne Brøndel has left the board of directors of Destination Sjælland A/S.
As of November 28, 2013, DANSK REVISION SLAGELSE GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of Destination Sjælland A/S.
As of November 28, 2013, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Destination Sjælland A/S.
As of September 1, 2013, Lars Henrik Nielsen is registered as director of Destination Sjælland A/S.
As of August 31, 2013, Claus Steen Madsen has stepped down as director of Destination Sjælland A/S.
As of December 21, 2012, EY Godkendt Revisionspartnerselskab has been appointed auditor of Destination Sjælland A/S.
As of December 21, 2012, Svend-Erik Kristensen has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Torben Andersen has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Henrik Ulf Petersson has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Hans Ole Drost has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Jørgen Bay-Kastrup has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Flemming Aarup Erichsen has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Bent Fin Rasmussen has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Hanne Brøndel has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Svend Erik Autzen has joined the board of directors of Destination Sjælland A/S.
As of December 21, 2012, Claus Steen Madsen is registered as director of Destination Sjælland A/S.
Destination Sjælland A/S was founded on December 21, 2012.
1 news item or press release
Sources: Via Ritzau and Danish news media. Links open at the source.
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