Under liquidation, owners and financials
CVR: 33874898
Secondary names: Sporty Sport Køge ApS, Sporty Sport Sjælland ApS
Previous names: SPORTY SPORT DANMARK A/S
DKK 1,123,925
Gross profit
Net result: DKK -707,584
STORINGGAARD HOLDING ApS (100%)
CVR · view owners
Svend Aage Dreist Hansen
CVR · view management
Under liquidation
Founded 22 August 2011
CVR · view overview
2 employees
CVR · 2026
Director registered: Svend Aage Dreist Hansen
CVR · 18/08/2026
View the full event history
SPORTY SPORT DANMARK ApS is a Danish company of the type Anpartsselskab based in Køge, founded in 2011. The company is in liquidation. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The company was previously named SPORTY SPORT DANMARK A/S. The management consists of Svend Aage Dreist Hansen. The company is owned by STORINGGAARD HOLDING ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 1,123,925 and a net result of DKK -707,584 compared with DKK -830,574 the year before. Equity in the 2025 report amounted to DKK 5,485,793.
Source: annual report 2025, Danish Business Authority
The financial health of SPORTY SPORT DANMARK ApS shows a concerning trend, with consistent losses over the past three years despite fluctuating gross profits. In 2025, the company reported a gross profit of 1,123,925 DKK but incurred a loss of 707,584 DKK, following a pattern of declining profitability from a peak profit of 4,183,589 DKK in 2022. Equity has decreased from 7,524,241 DKK in 2022 to 5,485,793 DKK in 2025, indicating potential challenges in maintaining financial stability. The company operates in the competitive sports and leisure equipment retail sector, where its ability to reverse the current trend will be crucial for its future viability.
AI-generated summary · Generated 16/08/2026
Selskabets formål er drift af virksomhed og investering i virksomheder i bred forstand.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.1 mio. | -708 t. | 6.2 mio. | 5.5 mio. | 5 | |
| 202401/01/2024 – 31/12/2024 | 1.1 mio. | -831 t. | 7.3 mio. | 6.2 mio. | 5 | |
| 202301/01/2023 – 31/12/2023 | 1.7 mio. | -500 t. | 7.7 mio. | 7 mio. | 5 | |
| 202201/01/2022 – 31/12/2022 | 4.6 mio. | 4.2 mio. | 12.3 mio. | 7.5 mio. | 8 | |
| 202101/01/2021 – 31/12/2021 | 5 mio. | 888 t. | 8.3 mio. | 3.3 mio. | 15 | |
| 202001/01/2020 – 31/12/2020 | 4.6 mio. | -1.2 mio. | 11 mio. | 2.5 mio. | 25 | |
| 201901/01/2019 – 31/12/2019 | 3.8 mio. | -3.8 mio. | 13 mio. | 1.9 mio. | 22 | |
| 201801/01/2018 – 31/12/2018 | 3.5 mio. | -6.7 mio. | 17.4 mio. | -4.3 mio. | 29 | |
| 201701/01/2017 – 31/12/2017 | 8.1 mio. | -5.6 mio. | 24.7 mio. | 2.4 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 9.8 mio. | -5.2 mio. | 30.3 mio. | 8 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 9 mio. | -6.1 mio. | 37.4 mio. | 13.3 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 12.6 mio. | -2.8 mio. | 41.7 mio. | 19.4 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 14.8 mio. | -601 t. | 45.8 mio. | 23.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 17 mio. | -926 t. | 46.7 mio. | 24.8 mio. | - |
Compared to 676 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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See the API documentationSPORTY SPORT DANMARK ApS is registered in the Danish CVR register with the status Under liquidation.
The CVR number of SPORTY SPORT DANMARK ApS is 33874898.
SPORTY SPORT DANMARK ApS is owned by STORINGGAARD HOLDING ApS.
The management of SPORTY SPORT DANMARK ApS consists of Svend Aage Dreist Hansen.
In 2025, SPORTY SPORT DANMARK ApS reported a gross profit of DKK 1,123,925.
SPORTY SPORT DANMARK ApS had 2 employees in 2026 according to the Danish CVR register.
Contact info changed: new email: [email protected] (August 19, 2026).
Address changed to Bag Haverne 32, 4600 Køge (August 18, 2026).
Contact info changed: new email: [email protected] (August 18, 2026).
On August 18, 2026, SPORTY SPORT DANMARK ApS entered liquidation.
As of August 18, 2026, Svend Aage Dreist Hansen is registered as liquidator of SPORTY SPORT DANMARK ApS.
As of August 18, 2026, Arne Dahl Storinggaard has stepped down as director of SPORTY SPORT DANMARK ApS.
As of August 18, 2026, Bente Storinggaard has stepped down as director of SPORTY SPORT DANMARK ApS.
On August 18, 2026, SPORTY SPORT DANMARK ApS entered liquidation.
Contact info changed: new phone: 22242400, new email: [email protected] (May 4, 2026).
Address changed to Ørum-Hansen Vej 1, 4600 Køge (March 23, 2026).
Contact info changed: new phone: 22242400, new email: [email protected] (March 23, 2026).
SPORTY SPORT DANMARK ApS has published its annual report for 2025. Gross profit came to DKK 1,123,925, and the net result was DKK -707,584.
SPORTY SPORT DANMARK ApS has published its annual report for 2024. Gross profit came to DKK 1,090,825, and the net result was DKK -830,574.
As of October 31, 2024, Arne Dahl Storinggaard has left the board of directors of SPORTY SPORT DANMARK ApS.
As of October 31, 2024, Karina Storinggaard has left the board of directors of SPORTY SPORT DANMARK ApS.
As of October 31, 2024, Jan Mejer Storinggaard has left the board of directors of SPORTY SPORT DANMARK ApS.
As of October 31, 2024, Pia Storinggaard has left the board of directors of SPORTY SPORT DANMARK ApS.
As of October 31, 2024, Bente Storinggaard is registered as director of SPORTY SPORT DANMARK ApS.
On October 31, 2024, the company changed its name from SPORTY SPORT DANMARK A/S to SPORTY SPORT DANMARK ApS.
SPORTY SPORT DANMARK ApS has published its annual report for 2023. Gross profit came to DKK 1,688,746, and the net result was DKK -500,290.
SPORTY SPORT DANMARK ApS has published its annual report for 2022. Gross profit came to DKK 4,591,325, and the net result was DKK 4,183,589.
SPORTY SPORT DANMARK ApS has published its annual report for 2021. Gross profit came to DKK 4,978,805, and the net result was DKK 888,225.
As of August 16, 2021, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of SPORTY SPORT DANMARK ApS.
As of August 16, 2021, SELSKABET AF 16.08.2021 A/S has stepped down as auditor of SPORTY SPORT DANMARK ApS.
SPORTY SPORT DANMARK ApS has published its annual report for 2020. Gross profit came to DKK 4,555,641, and the net result was DKK -1,216,581.
SPORTY SPORT DANMARK ApS has published its annual report for 2019. Gross profit came to DKK 3,839,032, and the net result was DKK -3,823,370.
As of June 19, 2020, SELSKABET AF 16.08.2021 A/S has been appointed auditor of SPORTY SPORT DANMARK ApS.
As of June 19, 2020, J.K. - REVISION V/JOHN KOFOED has stepped down as auditor of SPORTY SPORT DANMARK ApS.
SPORTY SPORT DANMARK ApS has published its annual report for 2018. Gross profit came to DKK 3,505,791, and the net result was DKK -6,741,018.
SPORTY SPORT DANMARK ApS has published its annual report for 2017. Gross profit came to DKK 8,124,214, and the net result was DKK -5,604,186.
SPORTY SPORT DANMARK ApS has published its annual report for 2016. Gross profit came to DKK 9,788,932, and the net result was DKK -5,245,181.
SPORTY SPORT DANMARK ApS has published its annual report for 2015. Gross profit came to DKK 9,049,342, and the net result was DKK -6,097,235.
SPORTY SPORT DANMARK ApS has published its annual report for 2014. Gross profit came to DKK 12,570,368, and the net result was DKK -2,797,833.
As of June 30, 2015, Karina Storinggaard has joined the board of directors of SPORTY SPORT DANMARK ApS.
As of June 30, 2015, Steen Witthøfft has left the board of directors of SPORTY SPORT DANMARK ApS.
SPORTY SPORT DANMARK ApS has published its annual report for 2013. Gross profit came to DKK 14,769,163, and the net result was DKK -600,968.
SPORTY SPORT DANMARK ApS has published its annual report for 2012. Gross profit came to DKK 17,046,653, and the net result was DKK -926,499.
As of August 22, 2011, J.K. - REVISION V/JOHN KOFOED has been appointed auditor of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, Arne Dahl Storinggaard has joined the board of directors of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, Steen Witthøfft has joined the board of directors of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, Jan Mejer Storinggaard has joined the board of directors of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, Pia Storinggaard has joined the board of directors of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, Arne Dahl Storinggaard is registered as director of SPORTY SPORT DANMARK ApS.
As of August 22, 2011, STORINGGAARD HOLDING ApS is registered as an owner of SPORTY SPORT DANMARK ApS with an ownership share of 100%.
SPORTY SPORT DANMARK ApS was founded on August 22, 2011.

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