Owners, management and financials
CVR: 33767986
Previous names: ONLINE RETAIL HOLDING A/S
DKK 2,590,506,000
Revenue
Net result: DKK 24,352,000
HAK HOLDING ApS (15-19,99%), Brightfolk A/S (50-66,65%)
1 more
CVR · view owners
Darren Brian Bett, Jonas Hald Johansen
Board: Pål Wibe (chair) and 6 members
CVR · view management
Active
Founded 24 June 2011
CVR · view overview
202 employees
Annual report 2019 · average
Owner registered: ILT Invest ApS
CVR · 01/10/2025
View the full event history
WHITEAWAY GROUP A/S is a Danish company of the type Aktieselskab based in Aarhus N, founded in 2011. The company is registered under the industry Leasing af intellektuelle ejendomsrettigheder og lignende produkter, dog ikke ophavsretsbeskyttede værker. The company was previously named ONLINE RETAIL HOLDING A/S. The management consists of Darren Brian Bett and Jonas Hald Johansen. The board consists of Pål Wibe (chair), Ib Dyhr Nørholm, Jeppe Østergaard Bredahl and Johannes Emil Kjærsgaard Gadsbøll. The company is owned by HAK HOLDING ApS, Brightfolk A/S and ILT Invest ApS. According to the 2019 annual report, the company had an average of 202 employees. In 2025, the company reported revenue of DKK 2,590,506,000 and a net result of DKK 24,352,000 compared with DKK -22,522,000 the year before. Equity in the 2025 report amounted to DKK 252,884,000.
Source: annual report 2025, Danish Business Authority
The financial health of WHITEAWAY GROUP A/S shows a mixed trajectory, with a notable recovery in profitability in 2025 after a loss in 2024. Revenue has steadily increased from 1.99 billion DKK in 2021 to 2.59 billion DKK in 2025, indicating a positive growth trend. However, the profit margin remains a concern, as profits fluctuated significantly, peaking at 82.41 million DKK in 2021 and dropping to a loss of 22.52 million DKK in 2024 before rebounding to 24.35 million DKK in 2025. The equity position is relatively stable, with 252.88 million DKK reported in 2025, but the lack of consistent profitability raises questions about long-term sustainability in the competitive leasing industry.
AI-generated summary · Generated 11/03/2026
Selskabets formål er at drive investeringsvirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/08/2024 – 31/07/2025 | 2.6 mia. | 24.4 mio. | 879.4 mio. | 252.9 mio. | - | |
| 202401/08/2023 – 31/07/2024 | 2.4 mia. | -22.5 mio. | 926.7 mio. | - | - | |
| 202301/08/2022 – 31/07/2023 | 2.3 mia. | 15.5 mio. | 805.1 mio. | - | - | |
| 202201/08/2021 – 31/07/2022 | 2.4 mia. | 52.8 mio. | 787 mio. | 249.8 mio. | - | |
| 202001/11/2019 – 31/10/2020 | 2.4 mia. | 61.2 mio. | 828.8 mio. | 182.8 mio. | - | |
| 201901/11/2018 – 31/10/2019 | 31 mio. | 5.5 mio. | 407.8 mio. | 58.4 mio. | 202 | |
| 201801/11/2017 – 31/10/2018 | 29.5 mio. | -42.6 mio. | 330.8 mio. | 50.5 mio. | 238 | |
| 201701/11/2016 – 31/10/2017 | 27.4 mio. | 3.1 mio. | 328 mio. | 95.7 mio. | 0 | |
| 201601/11/2015 – 31/10/2016 | 22.5 mio. | 27.6 mio. | 331.6 mio. | 108.1 mio. | 132 | |
| 201501/11/2014 – 31/10/2015 | 20.8 mio. | 32.1 mio. | 97 mio. | 95.1 mio. | 106 | |
| 201401/11/2013 – 31/10/2014 | 14.3 mio. | 20.5 mio. | 71.8 mio. | 67.4 mio. | 81 | |
| 201301/11/2012 – 31/10/2013 | 11.1 mio. | 5.8 mio. | 58.4 mio. | 46.9 mio. | 77 |
Compared to 221 companies in Leasing af intellektuelle ejendomsrettigheder og lignende produkter, dog ikke ophavsretsbeskyttede værker
Comparison is based on industry median values
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Set up monitoringThe CVR number of WHITEAWAY GROUP A/S is 33767986.
WHITEAWAY GROUP A/S is owned by HAK HOLDING ApS, Brightfolk A/S and ILT Invest ApS.
The management of WHITEAWAY GROUP A/S consists of Darren Brian Bett and Jonas Hald Johansen.
The board of WHITEAWAY GROUP A/S consists of Pål Wibe, Ib Dyhr Nørholm and Jeppe Østergaard Bredahl, with Pål Wibe as chair.
In 2025, WHITEAWAY GROUP A/S reported revenue of DKK 2,590,506,000.
WHITEAWAY GROUP A/S had an average of 202 employees in the 2019 financial year according to the annual report.
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WHITEAWAY GROUP A/S has published its annual report for 2025. Revenue came to DKK 2,590,506,000, and the net result was DKK 24,352,000.
As of October 23, 2025, Karina Kjær Deacon has joined the board of directors of WHITEAWAY GROUP A/S.
As of October 1, 2025, ILT Invest ApS is registered as an owner of WHITEAWAY GROUP A/S with an ownership share of 15%.
As of February 20, 2025, Darren Brian Bett is registered as director of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2024. Revenue came to DKK 2,421,658,000, and the net result was DKK -22,522,000.
As of April 8, 2024, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY GROUP A/S.
As of April 8, 2024, Jeppe Østergaard Bredahl has joined the board of directors of WHITEAWAY GROUP A/S.
As of April 8, 2024, Pål Wibe has joined the board of directors of WHITEAWAY GROUP A/S.
As of April 8, 2024, Lise Kaae has left the board of directors of WHITEAWAY GROUP A/S.
As of April 8, 2024, Thomas Zeihlund has stepped down as adm. dir. of WHITEAWAY GROUP A/S.
As of April 7, 2024, Johannes Emil Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2023. Revenue came to DKK 2,273,194,000, and the net result was DKK 15,493,000.
As of January 16, 2023, Jonas Hald Johansen is registered as director of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2022. Revenue came to DKK 2,383,289,000, and the net result was DKK 52,836,000.
As of October 24, 2022, Thomas Zeihlund is registered as adm. dir. of WHITEAWAY GROUP A/S.
As of October 24, 2022, Esben Morre Aabenhus has stepped down as adm. dir. of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its interim report for the period November 1, 2020 – July 31, 2021.
As of September 30, 2021, Kim Mose has stepped down as director of WHITEAWAY GROUP A/S.
As of September 1, 2021, Brightfolk A/S is registered as an owner of WHITEAWAY GROUP A/S with an ownership share of 50%.
WHITEAWAY GROUP A/S has published its annual report for 2020. Revenue came to DKK 2,427,213,000, and the net result was DKK 61,199,000.
As of December 9, 2020, HAK HOLDING ApS is registered as an owner of WHITEAWAY GROUP A/S with an ownership share of 15%.
As of November 4, 2020, Lars Fløe Nielsen has joined the board of directors of WHITEAWAY GROUP A/S.
As of October 14, 2020, EY Godkendt Revisionspartnerselskab has been appointed auditor of WHITEAWAY GROUP A/S.
As of October 14, 2020, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2019. Revenue came to DKK 31,034,000, and the net result was DKK 5,475,000.
WHITEAWAY GROUP A/S has published its annual report for 2018. Revenue came to DKK 29,490,000, and the net result was DKK -42,551,000.
As of March 19, 2019, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY GROUP A/S.
As of March 19, 2019, Ib Dyhr Nørholm has joined the board of directors of WHITEAWAY GROUP A/S.
As of March 19, 2019, Lise Kaae has joined the board of directors of WHITEAWAY GROUP A/S.
As of March 19, 2019, Florian Karl Paul Seubert has left the board of directors of WHITEAWAY GROUP A/S.
As of March 18, 2019, Johannes Emil Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY GROUP A/S.
As of March 18, 2019, Ib Dyhr Nørholm has left the board of directors of WHITEAWAY GROUP A/S.
As of March 18, 2019, Lise Kaae has left the board of directors of WHITEAWAY GROUP A/S.
As of October 3, 2018, Kim Mose is registered as director of WHITEAWAY GROUP A/S.
As of October 3, 2018, Esben Morre Aabenhus is registered as adm. dir. of WHITEAWAY GROUP A/S.
As of October 3, 2018, Johannes Emil Kjærsgaard Gadsbøll has stepped down as adm. dir. of WHITEAWAY GROUP A/S.
As of October 2, 2018, Esben Morre Aabenhus has stepped down as director of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2017. Revenue came to DKK 27,359,000, and the net result was DKK 3,054,000.
WHITEAWAY GROUP A/S has published its annual report for 2016. Revenue came to DKK 22,519,000, and the net result was DKK 27,619,000.
WHITEAWAY GROUP A/S has published its annual report for 2015. Revenue came to DKK 20,795,000, and the net result was DKK 32,087,000.
WHITEAWAY GROUP A/S has published its annual report for 2014. Revenue came to DKK 14,253,000, and the net result was DKK 20,535,000.
As of January 26, 2015, Johannes Emil Kjærsgaard Gadsbøll is registered as adm. dir. of WHITEAWAY GROUP A/S.
As of January 26, 2015, Esben Morre Aabenhus is registered as director of WHITEAWAY GROUP A/S.
As of September 2, 2014, Lise Kaae has joined the board of directors of WHITEAWAY GROUP A/S.
As of September 2, 2014, Jens Patrik Hedelin has left the board of directors of WHITEAWAY GROUP A/S.
As of September 2, 2014, Johan Henrik Urban Aspén has left the board of directors of WHITEAWAY GROUP A/S.
As of September 2, 2014, Magnus Stefan Wiberg has left the board of directors of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2013. Revenue came to DKK 11,074,000, and the net result was DKK 5,750,000.
As of February 3, 2014, Johan Henrik Urban Aspén has joined the board of directors of WHITEAWAY GROUP A/S.
As of February 3, 2014, Florian Karl Paul Seubert has joined the board of directors of WHITEAWAY GROUP A/S.
As of February 3, 2014, Esben Andreas Kjærsgaard Gadsbøll has left the board of directors of WHITEAWAY GROUP A/S.
On February 3, 2014, the company changed its name from ONLINE RETAIL HOLDING A/S to WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S has published its annual report for 2012.
As of February 23, 2012, Jens Patrik Hedelin has joined the board of directors of WHITEAWAY GROUP A/S.
As of February 20, 2012, Jesper Bang Jørgensen has left the board of directors of WHITEAWAY GROUP A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of WHITEAWAY GROUP A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of WHITEAWAY GROUP A/S.
As of June 24, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of WHITEAWAY GROUP A/S.
As of June 24, 2011, Johannes Emil Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY GROUP A/S.
As of June 24, 2011, Esben Andreas Kjærsgaard Gadsbøll has joined the board of directors of WHITEAWAY GROUP A/S.
As of June 24, 2011, Ib Dyhr Nørholm has joined the board of directors of WHITEAWAY GROUP A/S.
As of June 24, 2011, Jon Tophøj Kristensen has joined the board of directors of WHITEAWAY GROUP A/S.
As of June 24, 2011, Jesper Bang Jørgensen has joined the board of directors of WHITEAWAY GROUP A/S.
As of June 24, 2011, Magnus Stefan Wiberg has joined the board of directors of WHITEAWAY GROUP A/S.
WHITEAWAY GROUP A/S was founded on June 24, 2011.
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